Smeg vs Whirlpool:Which is more popular?
In September 2026, Smeg had more branded searches than Whirlpool among home appliance brands worldwide. Smeg had about 1 million branded searches, while Whirlpool had 823,000. Smeg made up 19% of all home appliance brand searches we track, and Whirlpool accounted for 15.3%. When we asked ChatGPT and Google AI Overviews about home appliance brands, Whirlpool appeared in all five answers and Smeg in none.
Who do people search for more?
Smeg, about 24% more searches than Whirlpool
Who does AI mention more?
Whirlpool, mentioned in every answer we collected
Who does AI recommend more?
Whirlpool, the only one of the two named
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Top home appliance brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Whirlpool appeared in all five answers. Smeg did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Bosch1st
GE Appliances2nd- Whirlpool3rd
LG4th
Electrolux5th
Frigidaire6th
Miele7th
Samsung8th
Fisher & Paykel8th- Smeg–
- +3 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Whirlpool5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- LG5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- GE Appliances5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Frigidaire3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Samsung2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Miele2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Electrolux1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fisher & Paykel1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about home appliance brands
5 answers
Asked ChatGPT
“Which home appliance brand should I buy?”
Asked ChatGPT
“What are the best home appliance brands?”
Asked ChatGPT
“What's the best home appliance brand for a family kitchen?”
Searched Google, AI Overview
“best home appliance brands”
Searched Google, AI Overview
“fridge brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Smeg or Whirlpool more popular in search?
This chart shows how often people search Google for Smeg and Whirlpool by name. Each line represents a brand's share of searches for all 13 home appliance brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Smeg, Whirlpool. The figures are in the table below the chart.
View monthly share of searches table
| Month | Electrolux | Smeg | Whirlpool | Beko | LG | Haier | Frigidaire | Samsung | Miele | GE Appliances | Westinghouse | Fisher & Paykel | Bosch |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.3% | 17.7% | 16.9% | 9.3% | 8% | 7.6% | 5.1% | 2.5% | 1.9% | 2.3% | 2.3% | 0.56% | 0.53% |
| Nov 2025 | 32.7% | 17.8% | 14.6% | 8% | 5.8% | 6.6% | 4.4% | 2.7% | 2.4% | 2% | 2% | 0.48% | 0.55% |
| Dec 2025 | 25.6% | 20.5% | 14.1% | 9.4% | 6.7% | 9.4% | 4.2% | 2.6% | 2.8% | 1.9% | 1.9% | 0.46% | 0.54% |
| Jan 2026 | 24.6% | 20.1% | 16.4% | 9% | 7.7% | 7.4% | 4.9% | 2.5% | 2.2% | 2.2% | 1.8% | 0.54% | 0.52% |
| Feb 2026 | 23.7% | 19.5% | 16% | 8.7% | 9.2% | 7.1% | 4.8% | 3.4% | 2.2% | 2.1% | 2.1% | 0.53% | 0.61% |
| Mar 2026 | 26.3% | 17.7% | 14.4% | 7.9% | 10% | 7.9% | 5.3% | 3.1% | 2.4% | 1.9% | 1.9% | 0.58% | 0.55% |
| Apr 2026 | 27.1% | 15.5% | 18.1% | 8.1% | 7.1% | 9.9% | 4.4% | 2.7% | 2% | 2% | 2% | 0.49% | 0.48% |
| May 2026 | 26.9% | 15.3% | 17.9% | 8.1% | 7% | 9.9% | 5.4% | 2.7% | 2% | 2% | 2% | 0.49% | 0.48% |
| Jun 2026 | 27% | 13.2% | 18% | 9.9% | 7% | 9.9% | 5.4% | 2.7% | 2% | 2% | 2% | 0.49% | 0.46% |
| Jul 2026 | 22.8% | 16.5% | 18.7% | 10.3% | 7.3% | 8.4% | 5.6% | 3.3% | 2.1% | 2.1% | 2.1% | 0.51% | 0.57% |
| Aug 2026 | 27.8% | 16.6% | 15.2% | 8.3% | 8.7% | 6.8% | 5.6% | 3.2% | 2.5% | 2% | 2% | 0.5% | 0.57% |
| Sep 2026 | 27.9% | 19% | 15.3% | 8.4% | 7.2% | 6.8% | 5.6% | 2.8% | 2.1% | 2% | 2% | 0.5% | 0.48% |
How has the Smeg and Whirlpool comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Whirlpool took it in April 2026, Smeg took it in August 2026.
- Across the 12 months ending September 2026, Smeg’s share of searches among home appliance brands worldwide moved from 17.7% to 19%, and its estimated monthly branded searches held steady at 1M.
- Across the 12 months ending September 2026, Whirlpool’s share of searches among home appliance brands worldwide moved from 16.9% to 15.3%, and its estimated monthly branded searches moved from 1M to 823K.
How did search popularity change for home appliance brands worldwide in September 2026?
2 changes
In September 2026, Smeg gained share of searches among home appliance brands worldwide, from 16.6% to 19%.
Estimated monthly branded searches for Whirlpool worldwide fell 17.7% over 12 measured months, from 1M to 823K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Smeg’s and Whirlpool’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among home appliance brands
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