LG vs Smeg:Which is searched more?
In September 2026, Smeg had more branded searches than LG among home appliance brands worldwide. Smeg was estimated to have 1M branded searches compared to LG’s 386K, and held a 24.8% Share of Search versus LG’s 9.3%. These are worldwide searches for English-language branded terms.
Follow LG vs Smeg and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, LG or Smeg?
Compare the brands people buy fridges, washing machines, dishwashers and ovens from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Smeg, LG. The figures are in the table below the chart.
View monthly share of search table
| Month | Electrolux | Smeg | Beko | LG | Haier | Samsung | Miele | Westinghouse | Fisher & Paykel | Bosch |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.7% | 23.5% | 12.3% | 10.6% | 10.1% | 3.4% | 2.5% | 3% | 0.74% | 0.1% |
| Nov 2025 | 41.6% | 22.7% | 10.2% | 7.3% | 8.4% | 3.4% | 3.1% | 2.5% | 0.62% | 0.08% |
| Dec 2025 | 32.3% | 25.8% | 11.8% | 8.4% | 11.8% | 3.2% | 3.6% | 2.4% | 0.58% | 0.09% |
| Jan 2026 | 32.4% | 26.5% | 11.9% | 10.2% | 9.7% | 3.2% | 2.9% | 2.4% | 0.71% | 0.09% |
| Feb 2026 | 30.9% | 25.5% | 11.4% | 12% | 9.3% | 4.4% | 2.8% | 2.8% | 0.69% | 0.11% |
| Mar 2026 | 33.8% | 22.7% | 10.1% | 12.9% | 10.1% | 4% | 3.1% | 2.5% | 0.75% | 0.1% |
| Apr 2026 | 36.1% | 20.6% | 10.8% | 9.4% | 13.3% | 3.6% | 2.7% | 2.7% | 0.65% | 0.11% |
| May 2026 | 36.1% | 20.6% | 10.8% | 9.4% | 13.3% | 3.6% | 2.7% | 2.7% | 0.65% | 0.11% |
| Jun 2026 | 36.4% | 17.8% | 13.3% | 9.5% | 13.3% | 3.6% | 2.7% | 2.7% | 0.66% | 0.09% |
| Jul 2026 | 31.1% | 22.5% | 14% | 10% | 11.5% | 4.5% | 2.8% | 2.8% | 0.69% | 0.09% |
| Aug 2026 | 36.2% | 21.7% | 10.9% | 11.4% | 8.9% | 4.2% | 3.3% | 2.7% | 0.65% | 0.09% |
| Sep 2026 | 36.3% | 24.8% | 10.9% | 9.3% | 8.9% | 3.6% | 2.7% | 2.7% | 0.66% | 0.09% |
How has the LG and Smeg comparison changed over the last 12 months?
3 findings
- Smeg was ahead of LG in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, LG’s estimated Share of Search among home appliance brands worldwide moved from 10.6% to 9.3%, and its estimated monthly branded searches moved from 472K to 386K.
- Across the 12 months ending September 2026, Smeg’s estimated Share of Search among home appliance brands worldwide moved from 23.5% to 24.8%, and its estimated monthly branded searches held steady at 1M.
How did search popularity change for home appliance brands worldwide in September 2026?
2 changes
In September 2026, Smeg gained estimated Share of Search among home appliance brands worldwide, from 21.7% to 24.8%.
In September 2026, LG lost estimated Share of Search among home appliance brands worldwide, from 11.4% to 9.3%.
Other head-to-heads among home appliance brands
How each brand is measured
Brandwave collects information about searches that people make online using LG’s and Smeg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.