Electrolux vs Smeg:Which is searched more?
In September 2026, Electrolux had more branded searches than Smeg among home appliance brands worldwide. Electrolux was estimated to have 1.5M branded searches compared to Smeg’s 1.2M, and held a 31.4% Share of Search versus Smeg’s 24.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Electrolux or Smeg?
Compare the brands people buy fridges, washing machines, dishwashers and ovens from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Electrolux, Smeg. The figures are in the table below the chart.
View monthly share of search table
| Month | Electrolux | Smeg | Haier | Beko | LG | Samsung | Bosch | Miele | Westinghouse | Fisher & Paykel |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.4% | 22.4% | 11.1% | 10.4% | 9.9% | 8.6% | 3.9% | 2.1% | 2.6% | 0.63% |
| Nov 2025 | 36.6% | 22.6% | 9.2% | 9% | 7.3% | 7% | 2.8% | 2.8% | 2.2% | 0.54% |
| Dec 2025 | 27.8% | 25.4% | 12.3% | 10.2% | 8.2% | 7.4% | 3.1% | 3.1% | 2% | 0.5% |
| Jan 2026 | 27.8% | 25.8% | 10.8% | 10.2% | 9.7% | 7.4% | 3.1% | 2.6% | 2% | 0.61% |
| Feb 2026 | 26.9% | 24.6% | 10.5% | 9.9% | 11.3% | 8.3% | 3.1% | 2.5% | 2.4% | 0.6% |
| Mar 2026 | 29.6% | 22% | 11.1% | 8.9% | 12.1% | 7.4% | 3.3% | 2.7% | 2.2% | 0.65% |
| Apr 2026 | 31.4% | 20.2% | 13.8% | 9.4% | 9% | 7.4% | 3.5% | 2.4% | 2.3% | 0.57% |
| May 2026 | 31.4% | 20.2% | 13.8% | 9.4% | 9% | 7.4% | 3.5% | 2.4% | 2.3% | 0.57% |
| Jun 2026 | 31.5% | 17.8% | 13.9% | 11.6% | 9.1% | 7.4% | 3.5% | 2.4% | 2.3% | 0.57% |
| Jul 2026 | 26.8% | 21.8% | 12.3% | 12.1% | 9.5% | 8.3% | 3.7% | 2.5% | 2.4% | 0.6% |
| Aug 2026 | 30.8% | 21.2% | 9.8% | 9.2% | 10.5% | 8.6% | 4.2% | 2.8% | 2.3% | 0.56% |
| Sep 2026 | 31.4% | 24.2% | 10% | 9.4% | 8.9% | 7.3% | 3.5% | 2.4% | 2.3% | 0.57% |
How has the Electrolux and Smeg comparison changed over the last 12 months?
3 findings
- Electrolux was ahead of Smeg in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Electrolux’s estimated Share of Search among home appliance brands worldwide moved from 28.4% to 31.4%, and its estimated monthly branded searches held steady at 1.5M.
- Across the 12 months ending September 2026, Smeg’s estimated Share of Search among home appliance brands worldwide moved from 22.4% to 24.2%, and its estimated monthly branded searches held steady at 1.2M.
How did search popularity change for home appliance brands worldwide in September 2026?
2 changes
In September 2026, Smeg gained estimated Share of Search among home appliance brands worldwide, from 21.2% to 24.2%.
In September 2026, Electrolux gained estimated Share of Search among home appliance brands worldwide, from 30.8% to 31.4%.
Other head-to-heads among home appliance brands
How each brand is measured
Brandwave collects information about searches that people make online using Electrolux’s and Smeg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Electrolux
1 branded search term
- electrolux
Smeg
4 branded search terms
- smeg
- smeg coffee machine
- smeg fridge
- smeg toaster
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