How popular isSmeg in search?
In August 2026, there were an estimated 673K branded searches for Smeg worldwide which is down 18.2% over the last 11 months. Smeg holds 19% estimated Share of Search among electric kettle brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Philips31.2%
Breville23.9%
KitchenAid23.3%Smeg19%
Russell Hobbs2.6%
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Where does Smeg compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Electric kettle brands | 4th of 5 | 19% | Shown below |
| Toaster brands | 3rd of 5 | 24.7% | Show ranking |
| Oven brands | 2nd of 5 | 27% | Show ranking |
Which electric kettle brands compete with Smeg?
Share of Search by month for Philips, Breville, KitchenAid, Smeg, Russell Hobbs. The figures are in the table below the chart.
View monthly share of search table
| Month | Philips | Breville | KitchenAid | Smeg | Russell Hobbs |
|---|---|---|---|---|---|
| Oct 2025 | 26.5% | 20.1% | 29.9% | 20.2% | 3.3% |
| Nov 2025 | 22.7% | 24.1% | 32.5% | 17.8% | 2.9% |
| Dec 2025 | 24.1% | 23.6% | 32% | 17.5% | 2.9% |
| Jan 2026 | 24.3% | 23.5% | 27.1% | 22.2% | 3% |
| Feb 2026 | 26.6% | 20.7% | 27.3% | 22.4% | 3% |
| Mar 2026 | 26.2% | 20.9% | 27.4% | 22.5% | 3% |
| Apr 2026 | 27% | 22.1% | 28.8% | 19.4% | 2.6% |
| May 2026 | 27.9% | 23.5% | 25.2% | 20.6% | 2.8% |
| Jun 2026 | 28.9% | 24.6% | 26.1% | 17.5% | 2.9% |
| Jul 2026 | 30.2% | 24.3% | 23.6% | 19.3% | 2.6% |
| Aug 2026 | 31.2% | 23.9% | 23.3% | 19% | 2.6% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 31.2% | 1.1M | +4.3% | +0.9 points | |
| 2, held 2nd | 23.9% | 845K | -0.32% | -0.4 points | |
| 3, held 3rd | 23.3% | 823K | 0% | -0.3 points | |
| 4, held 4th | 19% | 673K | 0% | -0.2 points | |
| 5, held 5th | 2.6% | 90.5K | 0% | 0 points |
1.
31.2%
Held 1st. 1.1M estimated branded searches, +4.3% vs prior month. Share +0.9 points.
2.
23.9%
Held 2nd. 845K estimated branded searches, -0.32% vs prior month. Share -0.4 points.
23.3%
Held 3rd. 823K estimated branded searches, 0% vs prior month. Share -0.3 points.
4.
19%
Held 4th. 673K estimated branded searches, 0% vs prior month. Share -0.2 points.
2.6%
Held 5th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Smeg and its closest rivals
How has branded search demand for Smeg changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Smeg worldwide fell from 823K to 673K.
- Across the 11 months ending August 2026, Smeg’s estimated Share of Search among electric kettle brands worldwide decreased from 20.2% to 19%.
- Across the 11 months ending August 2026, Smeg’s estimated Share of Search among electric kettle brands worldwide peaked at 22.5% in March 2026 and was lowest at 17.5% in June 2026.
- Across the 11 months ending August 2026, Smeg fell from 3rd to 4th among electric kettle brands worldwide.
How did search popularity change for electric kettle brands worldwide in August 2026?
4 changes
In August 2026, Philips gained estimated Share of Search among electric kettle brands worldwide, from 30.2% to 31.2%.
Estimated monthly branded searches for Russell Hobbs worldwide fell 33% over 11 measured months, from 135K to 90.5K in August 2026.
Estimated monthly branded searches for KitchenAid worldwide fell 32.5% over 11 measured months, from 1.2M to 823K in August 2026.
Estimated monthly branded searches for Smeg worldwide fell 18.2% over 11 measured months, from 823K to 673K in August 2026.
How is Smeg measured?
Brandwave collects information about searches that people make online using Smeg’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- smeg
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Is Smeg your brand?
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