Nespresso vs Smeg:Which is searched more?
In September 2026, Nespresso had more branded searches than Smeg among coffee maker brands worldwide. Nespresso was estimated to have 3.4M branded searches compared to Smeg’s 914K, and held a 66.9% Share of Search versus Smeg’s 18.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Nespresso or Smeg?
Compare the coffee maker brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Nespresso, Smeg. The figures are in the table below the chart.
View monthly share of search table
| Month | Nespresso | Smeg | Jura | Breville | Cuisinart | Oxo | Braun | Miele |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 66.5% | 18.1% | 6% | 2.7% | 4% | 2.7% | 0.01% | 0.02% |
| Nov 2025 | 70.2% | 15.6% | 4.2% | 3.5% | 4.2% | 2.3% | 0.01% | 0.02% |
| Dec 2025 | 66.3% | 17.7% | 4.9% | 4% | 4.9% | 2.2% | 0.02% | 0.02% |
| Jan 2026 | 62.5% | 20.4% | 6.9% | 3.1% | 4.6% | 2.5% | 0.02% | 0.02% |
| Feb 2026 | 67.5% | 18.1% | 6.1% | 2.7% | 3.3% | 2.2% | 0.02% | 0.02% |
| Mar 2026 | 67.1% | 18% | 6% | 2.7% | 4% | 2.2% | 0.02% | 0.02% |
| Apr 2026 | 69.6% | 15.5% | 6.3% | 2.8% | 3.4% | 2.3% | 0.03% | 0.02% |
| May 2026 | 69.1% | 15.4% | 6.2% | 2.8% | 4.1% | 2.3% | 0.03% | 0.02% |
| Jun 2026 | 71.5% | 13.3% | 6.4% | 2.9% | 3.5% | 2.4% | 0.03% | 0.02% |
| Jul 2026 | 63.7% | 17.4% | 8.6% | 3.1% | 4.7% | 2.6% | 0.03% | 0.02% |
| Aug 2026 | 68% | 15.5% | 7.5% | 2.7% | 4.1% | 2.2% | 0.03% | 0.02% |
| Sep 2026 | 66.9% | 18.2% | 6% | 3.3% | 3.3% | 2.2% | 0.03% | 0.02% |
How has the Nespresso and Smeg comparison changed over the last 12 months?
3 findings
- Nespresso was ahead of Smeg in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Nespresso’s estimated Share of Search among coffee maker brands worldwide moved from 66.5% to 66.9%, and its estimated monthly branded searches held steady at 3.4M.
- Across the 12 months ending September 2026, Smeg’s estimated Share of Search among coffee maker brands worldwide moved from 18.1% to 18.2%, and its estimated monthly branded searches held steady at 914K.
How did search popularity change for coffee maker brands worldwide in September 2026?
2 changes
In September 2026, Smeg gained estimated Share of Search among coffee maker brands worldwide, from 15.5% to 18.2%.
In September 2026, Nespresso lost estimated Share of Search among coffee maker brands worldwide, from 68% to 66.9%.
Other head-to-heads among coffee maker brands
How each brand is measured
Brandwave collects information about searches that people make online using Nespresso’s and Smeg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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