Brandwave

Coffee maker brands:Which are searched most?

In September 2026, Nespresso was the most searched among coffee maker brands worldwide, with an estimated 3.4M branded searches and 66.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Nespresso66.9%
  2. Smeg18.2%
  3. Jura6%
  4. Breville3.3%
  5. Cuisinart3.3%
  6. Oxo2.2%
  7. Braun0.03%
  8. Miele0.02%

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Share of SearchLeaderboard

Compare the coffee maker brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among coffee maker brands worldwide, by month

Share of Search by month for Nespresso, Smeg, Jura, Breville, Cuisinart, Oxo. The figures are in the table below the chart.

View monthly share of search table
MonthNespressoSmegJuraBrevilleCuisinartOxoBraunMiele
Oct 202566.5%18.1%6%2.7%4%2.7%0.01%0.02%
Nov 202570.2%15.6%4.2%3.5%4.2%2.3%0.01%0.02%
Dec 202566.3%17.7%4.9%4%4.9%2.2%0.02%0.02%
Jan 202662.5%20.4%6.9%3.1%4.6%2.5%0.02%0.02%
Feb 202667.5%18.1%6.1%2.7%3.3%2.2%0.02%0.02%
Mar 202667.1%18%6%2.7%4%2.2%0.02%0.02%
Apr 202669.6%15.5%6.3%2.8%3.4%2.3%0.03%0.02%
May 202669.1%15.4%6.2%2.8%4.1%2.3%0.03%0.02%
Jun 202671.5%13.3%6.4%2.9%3.5%2.4%0.03%0.02%
Jul 202663.7%17.4%8.6%3.1%4.7%2.6%0.03%0.02%
Aug 202668%15.5%7.5%2.7%4.1%2.2%0.03%0.02%
Sep 202666.9%18.2%6%3.3%3.3%2.2%0.03%0.02%

This month’s ranking, September 2026

  1. 1.Nespresso

    66.9%

    Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share -1 points.

  2. 2.Smeg

    18.2%

    Held 2nd. 914K estimated branded searches, +19.6% vs prior month. Share +2.8 points.

  3. 3.Jura

    6%

    Held 3rd. 301K estimated branded searches, -18.2% vs prior month. Share -1.5 points.

  4. 4.Breville

    3.3%

    Moved from 5th to 4th. 165K estimated branded searches, +22.2% vs prior month. Share +0.6 points.

  5. 5.Cuisinart

    3.3%

    Moved from 4th to 5th. 165K estimated branded searches, -17.9% vs prior month. Share -0.8 points.

  6. 6.Oxo

    2.2%

    Held 6th. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Braun

    0.03%

    Held 7th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Miele

    0.02%

    Held 8th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among coffee maker brands worldwide?

In September 2026, Nespresso was the most searched among coffee maker brands worldwide, with an estimated 3.4M branded searches and 66.9% estimated Share of Search within this set. Smeg is in 2nd place, 48.7 percentage points behind at 18.2% Share of Search.

Global coffee maker brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Nespresso66.5% → 66.9%71.5%Jun 202662.5%Jan 20261st
Smeg18.1% → 18.2%20.4%Jan 202613.3%Jun 20262nd
Jura6%8.6%Jul 20264.2%Nov 20253rd
Breville2.7% → 3.3%4%Dec 20252.7%Oct 20256th → 4th
Cuisinart4% → 3.3%4.9%Dec 20253.3%Sep 20264th → 5th
Oxo2.7% → 2.2%2.7%Oct 20252.2%Dec 20255th → 6th
Braun0.01% → 0.03%0.03%Jul 20260.01%Nov 20258th → 7th
Miele0.02%0.02%Jun 20260.02%Dec 20257th → 8th

Each finding as a sentence

  • Across the 12 months ending September 2026, Breville’s estimated Share of Search among coffee maker brands worldwide increased from 2.7% to 3.3%.
  • Across the 12 months ending September 2026, Cuisinart’s estimated Share of Search among coffee maker brands worldwide decreased from 4% to 3.3%.
  • Across the 12 months ending September 2026, Nespresso’s estimated Share of Search among coffee maker brands worldwide peaked at 71.5% in June 2026 and was lowest at 62.5% in January 2026.
  • Across the 12 months ending September 2026, Smeg’s estimated Share of Search among coffee maker brands worldwide peaked at 20.4% in January 2026 and was lowest at 13.3% in June 2026.
  • Across the 12 months ending September 2026, Jura’s estimated Share of Search among coffee maker brands worldwide peaked at 8.6% in July 2026 and was lowest at 4.2% in November 2025.
  • Across the 12 months ending September 2026, Breville’s estimated Share of Search among coffee maker brands worldwide peaked at 4% in December 2025 and was lowest at 2.7% in October 2025.
  • Across the 12 months ending September 2026, Cuisinart’s estimated Share of Search among coffee maker brands worldwide peaked at 4.9% in December 2025 and was lowest at 3.3% in September 2026.
  • Across the 12 months ending September 2026, Breville rose from 6th to 4th among coffee maker brands worldwide.
  • Across the 12 months ending September 2026, Cuisinart fell from 4th to 5th among coffee maker brands worldwide.
  • Across the 12 months ending September 2026, Oxo fell from 5th to 6th among coffee maker brands worldwide.
  • Across the 12 months ending September 2026, Braun rose from 8th to 7th among coffee maker brands worldwide.
  • Across the 12 months ending September 2026, Miele fell from 7th to 8th among coffee maker brands worldwide.
  • Across the 12 months ending September 2026, Nespresso, Smeg and Jura held steady: their estimated Share of Search among coffee maker brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for coffee maker brands worldwide in September 2026?

  1. In September 2026, Breville overtook Cuisinart to rank 4th among coffee maker brands worldwide, with 3.3% estimated Share of Search.

  2. In September 2026, Smeg gained estimated Share of Search among coffee maker brands worldwide, from 15.5% to 18.2%.

  3. In September 2026, Jura lost estimated Share of Search among coffee maker brands worldwide, from 7.5% to 6%.

  4. In September 2026, Nespresso lost estimated Share of Search among coffee maker brands worldwide, from 68% to 66.9%.

  5. In September 2026, Cuisinart lost estimated Share of Search among coffee maker brands worldwide, from 4.1% to 3.3%.

  6. Estimated monthly branded searches for Braun worldwide rose 80.6% over 12 measured months, from 720 to 1.3K in September 2026.

  7. Estimated monthly branded searches for Oxo worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

  8. Estimated monthly branded searches for Miele worldwide fell 12% over 12 measured months, from 1K to 880 in September 2026.

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