Brandwave

Moccamaster vs Smeg:Which is more popular?

In September 2026, Smeg had more branded searches than Moccamaster among coffee maker brands worldwide. Smeg had about 914,000 branded searches, while Moccamaster had 250,000. Smeg made up 16.7% of all coffee maker brand searches we track, and Moccamaster accounted for 4.6%. When we asked ChatGPT and Google AI Overviews about coffee maker brands, Moccamaster appeared in all five answers and Smeg in none.

Among coffee maker brands worldwide in September 2026

Who do people search for more?

Smeg, about 4 searches for every 1 for Moccamaster

Smeg 914K searchesMoccamaster 250K searches

Who does AI mention more?

Moccamaster, mentioned in every answer we collected

Moccamaster in 5 of 5Smeg in 0 of 5

Who does AI recommend more?

Moccamaster, the only one of the two named

Moccamaster first in 5Smeg never named

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Top coffee maker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Moccamaster appeared in all five answers. Smeg did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Moccamaster1st
  2. Breville2nd
  3. Ninja3rd
  4. Cuisinart4th
  5. OXO5th
  6. Nespresso6th
  7. Jura7th
  8. Smeg–
  9. Braun–
  10. Miele–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Moccamaster5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ninja5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Breville4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cuisinart3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nespresso1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jura1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OXO1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Braun0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Miele0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about coffee maker brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Moccamaster or Smeg more popular in search?

This chart shows how often people search Google for Moccamaster and Smeg by name. Each line represents a brand's share of searches for all ten coffee maker brands we track, month by month, from English-language searches worldwide.

Moccamaster and Smeg among coffee maker brands worldwide, by month

Share of searches by month for Smeg, Moccamaster. The figures are in the table below the chart.

View monthly share of searches table
MonthNespressoSmegJuraMoccamasterNinjaBrevilleCuisinartOXOBraunMiele
Oct 202561.4%16.7%5.5%4.6%3%2.5%3.7%2.5%0.01%0.02%
Nov 202563.8%14.2%3.8%5.9%3.1%3.1%3.8%2.1%<0.01%0.02%
Dec 202560.3%16.1%4.4%5.5%3.6%3.6%4.4%2%0.01%0.01%
Jan 202657.1%18.6%6.3%5.2%3.4%2.8%4.2%2.3%0.02%0.02%
Feb 202662.7%16.8%5.6%4.7%2.5%2.5%3.1%2.1%0.02%0.02%
Mar 202662.2%16.7%5.6%4.7%2.5%2.5%3.7%2%0.02%0.02%
Apr 202664.5%14.4%5.8%4.8%2.6%2.6%3.2%2.1%0.03%0.02%
May 202663.7%14.2%5.7%4.8%3.1%2.6%3.8%2.1%0.02%0.02%
Jun 202666.2%12.3%6%4.1%3.3%2.7%3.3%2.2%0.03%0.02%
Jul 202658.6%16%7.9%4.4%3.5%2.9%4.3%2.4%0.03%0.02%
Aug 202662.7%14.3%6.9%4.7%3.1%2.5%3.8%2.1%0.02%0.02%
Sep 202661.4%16.7%5.5%4.6%3.7%3%3%2%0.02%0.02%

How has the Moccamaster and Smeg comparison changed over the last 12 months?

3 findings
  • Smeg was ahead of Moccamaster in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Moccamaster’s share of searches among coffee maker brands worldwide held steady at 4.6%, and its estimated monthly branded searches moved from 253K to 250K.
  • Across the 12 months ending September 2026, Smeg’s share of searches among coffee maker brands worldwide held steady at 16.7%, and its estimated monthly branded searches held steady at 914K.

How did search popularity change for coffee maker brands worldwide in September 2026?

1 change

  1. In September 2026, Smeg gained share of searches among coffee maker brands worldwide, from 14.3% to 16.7%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Moccamaster’s and Smeg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Moccamaster

2 branded search terms

  • moccamaster
  • technivorm

Smeg

2 branded search terms

  • smeg
  • smeg coffee machine

How the Brand Demand Index is measured

Other head-to-heads among coffee maker brands

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