Brandwave

How popular isMoccamaster?

In September 2026, people searched for Moccamaster by name about 250,000 times worldwide, about the same as the previous year. These searches made up 4.6% of all global coffee maker brand searches, placing Moccamaster fourth out of ten brands. When we asked both ChatGPT and Google AI Overviews about coffee maker brands, Moccamaster appeared in all answers and was the most recommended of the ten.

Search and AI answers in September 2026

Moccamaster is the fourth most searched of 10 competitors and the most recommended in AI answers.

  1. NespressoShare of searches 61.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  2. SmegShare of searches 16.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. JuraShare of searches 5.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  4. MoccamasterShare of searches 4.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. NinjaShare of searches 3.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd

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Top coffee maker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Moccamaster appeared in all five answers. Moccamaster is the most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Moccamaster1st
  2. Breville2nd
  3. Ninja3rd
  4. Cuisinart4th
  5. OXO5th
  6. Nespresso6th
  7. Jura7th
  8. Smeg–
  9. Braun–
  10. Miele–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Moccamaster5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ninja5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Breville4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cuisinart3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nespresso1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jura1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OXO1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Braun0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Miele0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about coffee maker brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which coffee maker brands compete with Moccamaster?

Moccamaster against coffee maker brands worldwide, by month

Share of searches by month for Nespresso, Smeg, Jura, Moccamaster, Ninja, Breville, Cuisinart, OXO. The figures are in the table below the chart.

View monthly share of searches table
MonthNespressoSmegJuraMoccamasterNinjaBrevilleCuisinartOXOBraunMiele
Oct 202561.4%16.7%5.5%4.6%3%2.5%3.7%2.5%0.01%0.02%
Nov 202563.8%14.2%3.8%5.9%3.1%3.1%3.8%2.1%<0.01%0.02%
Dec 202560.3%16.1%4.4%5.5%3.6%3.6%4.4%2%0.01%0.01%
Jan 202657.1%18.6%6.3%5.2%3.4%2.8%4.2%2.3%0.02%0.02%
Feb 202662.7%16.8%5.6%4.7%2.5%2.5%3.1%2.1%0.02%0.02%
Mar 202662.2%16.7%5.6%4.7%2.5%2.5%3.7%2%0.02%0.02%
Apr 202664.5%14.4%5.8%4.8%2.6%2.6%3.2%2.1%0.03%0.02%
May 202663.7%14.2%5.7%4.8%3.1%2.6%3.8%2.1%0.02%0.02%
Jun 202666.2%12.3%6%4.1%3.3%2.7%3.3%2.2%0.03%0.02%
Jul 202658.6%16%7.9%4.4%3.5%2.9%4.3%2.4%0.03%0.02%
Aug 202662.7%14.3%6.9%4.7%3.1%2.5%3.8%2.1%0.02%0.02%
Sep 202661.4%16.7%5.5%4.6%3.7%3%3%2%0.02%0.02%

  1. 1.Nespresso

    61.4%

    Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share -1.3 points.

  2. 2.Smeg

    16.7%

    Held 2nd. 914K estimated branded searches, +19.6% vs prior month. Share +2.5 points.

  3. 3.Jura

    5.5%

    Held 3rd. 301K estimated branded searches, -18.2% vs prior month. Share -1.4 points.

  4. 4.Moccamaster

    4.6%

    Held 4th. 250K estimated branded searches, -0.4% vs prior month. Share -0.1 points.

  5. 5.Ninja

    3.7%

    Moved from 6th to 5th. 201K estimated branded searches, +21.8% vs prior month. Share +0.6 points.

  6. 6.Breville

    3%

    Moved from 7th to 6th. 165K estimated branded searches, +22.2% vs prior month. Share +0.5 points.

  7. 7.Cuisinart

    3%

    Moved from 5th to 7th. 165K estimated branded searches, -17.9% vs prior month. Share -0.7 points.

  8. 8.OXO

    2%

    Held 8th. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Braun

    0.02%

    Held 9th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Miele

    0.02%

    Held 10th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Moccamaster and its closest rivals

Every comparison with Moccamaster

13 comparisons

How has branded search demand for Moccamaster changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Moccamaster worldwide held steady, from 253K to 250K.
  • Across the 12 months ending September 2026, Moccamaster’s share of searches among coffee maker brands worldwide peaked at 5.9% in November 2025 and was lowest at 4.1% in June 2026.

How did search popularity change for coffee maker brands worldwide in September 2026?

6 changes

  1. In September 2026, Ninja overtook Cuisinart to rank 5th among coffee maker brands worldwide, with 3.7% of the searches.

  2. In September 2026, Smeg gained share of searches among coffee maker brands worldwide, from 14.3% to 16.7%.

  3. In September 2026, Jura lost share of searches among coffee maker brands worldwide, from 6.9% to 5.5%.

  4. In September 2026, Nespresso lost share of searches among coffee maker brands worldwide, from 62.7% to 61.4%.

  5. In September 2026, Cuisinart lost share of searches among coffee maker brands worldwide, from 3.8% to 3%.

  6. In September 2026, Breville rose from 7th to 6th among coffee maker brands worldwide.

How are Moccamaster’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Moccamaster’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • moccamaster
  • technivorm

How the Brand Demand Index is measured

Who owns Moccamaster?

Moccamaster is owned by Technivorm. Brandwave does not track any other brands owned by Technivorm.

Do you work for Moccamaster? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Moccamaster compete?

Moccamaster is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Coffee maker brands4th of 104.6%Shown above
Coffee machine brands5th of 84.8%Show ranking
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Is Moccamaster your brand?

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