How popular isGaggia?
In September 2026, people searched for Gaggia by name about 133,000 times worldwide, a 7.8% decrease from the previous year. These searches made up 0.96% of all global coffee machine brand searches, placing Gaggia eighth out of eight brands. When we asked both ChatGPT and Google AI Overviews about coffee machine brands, Gaggia appeared in three of the five answers and was the fourth most recommended of the eight.
Gaggia is the eighth most searched of 8 competitors and the fourth most recommended in AI answers.
NespressoShare of searches 64.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
De'LonghiShare of searches 13%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
JuraShare of searches 5.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
La MarzoccoShare of searches 5.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
GaggiaShare of searches 0.96%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
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Top coffee machine brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Gaggia was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Gaggia is the fourth most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Breville1st- De'Longhi2nd
Moccamaster3rd- Gaggia4th
- Nespresso5th
- Jura6th
- La Marzocco7th
Sunbeam–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Breville5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- De'Longhi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Jura3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Moccamaster3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Gaggia3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nespresso2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- La Marzocco1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sunbeam0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about coffee machine brands
5 answers
Asked ChatGPT
“Which coffee machine brand should I buy?”
Asked ChatGPT
“What are the best coffee machine brands?”
Asked ChatGPT
“What's the best coffee machine brand for home espresso?”
Searched Google, AI Overview
“best coffee machine”
Searched Google, AI Overview
“home espresso machine”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Which coffee machine brands compete with Gaggia?
Share of searches by month for Nespresso, De'Longhi, Jura, La Marzocco, Moccamaster, Breville, Gaggia. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nespresso | De'Longhi | Jura | La Marzocco | Moccamaster | Breville | Sunbeam | Gaggia |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 63.5% | 15.6% | 5.7% | 4.7% | 4.8% | 2.6% | 2.1% | 1.1% |
| Nov 2025 | 65.2% | 15.9% | 3.9% | 3.2% | 6% | 3.2% | 1.5% | 0.97% |
| Dec 2025 | 63% | 15.4% | 4.6% | 4.6% | 5.8% | 3.8% | 1.8% | 0.93% |
| Jan 2026 | 61% | 15% | 6.7% | 5.5% | 5.6% | 3% | 2.1% | 1.1% |
| Feb 2026 | 65.7% | 13.2% | 5.9% | 4.8% | 4.9% | 2.6% | 1.8% | 0.97% |
| Mar 2026 | 65.4% | 13.1% | 5.9% | 4.8% | 4.9% | 2.6% | 2.1% | 1.2% |
| Apr 2026 | 64.7% | 13% | 5.8% | 5.8% | 4.8% | 2.6% | 2.1% | 1.2% |
| May 2026 | 64.8% | 13% | 5.8% | 5.8% | 4.8% | 2.6% | 2.1% | 0.96% |
| Jun 2026 | 65.6% | 13.2% | 5.9% | 5.9% | 4% | 2.6% | 1.8% | 0.97% |
| Jul 2026 | 60% | 14.7% | 8.1% | 6.6% | 4.5% | 3% | 2% | 1.1% |
| Aug 2026 | 64% | 12.9% | 7% | 5.7% | 4.8% | 2.6% | 2.1% | 0.95% |
| Sep 2026 | 64.7% | 13% | 5.8% | 5.8% | 4.8% | 3.2% | 1.7% | 0.96% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 64.7% | 3.4M | 0% | +0.7 points | |
| 2, held 2nd | 13% | 673K | 0% | +0.1 points | |
| 3, held 3rd | 5.8% | 301K | -18.2% | -1.2 points | |
| 4, held 4th | 5.8% | 301K | 0% | +0.1 points | |
| 5, held 5th | 4.8% | 250K | -0.4% | 0 points | |
| 6, held 6th | 3.2% | 165K | +22.2% | +0.6 points | |
| 7, held 7th | 1.7% | 90.5K | -17.1% | -0.3 points | |
| 8, held 8th | 0.96% | 49.5K | 0% | 0 points |
64.7%
Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share +0.7 points.
13%
Held 2nd. 673K estimated branded searches, 0% vs prior month. Share +0.1 points.
3.
Jura5.8%
Held 3rd. 301K estimated branded searches, -18.2% vs prior month. Share -1.2 points.
5.8%
Held 4th. 301K estimated branded searches, 0% vs prior month. Share +0.1 points.
4.8%
Held 5th. 250K estimated branded searches, -0.4% vs prior month. Share 0 points.
6.
Breville3.2%
Held 6th. 165K estimated branded searches, +22.2% vs prior month. Share +0.6 points.
7.
Sunbeam1.7%
Held 7th. 90.5K estimated branded searches, -17.1% vs prior month. Share -0.3 points.
8.
Gaggia0.96%
Held 8th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Gaggia and its closest rivals
Every comparison with Gaggia
13 comparisons
How has branded search demand for Gaggia changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Gaggia worldwide fell from 144K to 133K.
- Across the 12 months ending September 2026, Gaggia’s share of searches among coffee machine brands worldwide held steady, from 1.1% to 0.96%.
How did search popularity change for coffee machine brands worldwide in September 2026?
6 changes
In September 2026, Nespresso gained share of searches among coffee machine brands worldwide, from 64% to 64.7%.
In September 2026, Breville gained share of searches among coffee machine brands worldwide, from 2.6% to 3.2%.
In September 2026, Jura lost share of searches among coffee machine brands worldwide, from 7% to 5.8%.
Moccamaster’s share of searches among coffee machine brands worldwide has gained ground for 3 months in a row, from 4% to 4.8% in September 2026.
Estimated monthly branded searches for La Marzocco worldwide rose 22.4% over 12 measured months, from 246K to 301K in September 2026.
Estimated monthly branded searches for Sunbeam worldwide fell 18.2% over 12 measured months, from 111K to 90.5K in September 2026.
How are Gaggia’s branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Gaggia’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- gaggia
- gaggia cadorna
- gaggia classic
- gaggia coffee machine
- gaggia espresso machine
- gaggia magenta
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Where does Gaggia compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Coffee machine brands | 8th of 8 | 0.96% | Shown above |
| Home espresso machine brands | 3rd of 6 | 5% | Show ranking |
| Tamping mat brands | 3rd of 7 | 8.8% | Show ranking |
Is Gaggia your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.