Brandwave

How popular isRancilio?

In September 2026, people searched for Rancilio by name about 22,200 times worldwide, about the same as the previous year. These searches made up 0.84% of all global home espresso machine brand searches, placing Rancilio sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about home espresso machine brands, Rancilio appeared in two of the five answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

Rancilio is the sixth most searched of 6 competitors and the fourth most recommended in AI answers.

  1. De'LonghiShare of searches 54.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. BrevilleShare of searches 33.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. GaggiaShare of searches 5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. LelitShare of searches 4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  5. RancilioShare of searches 0.84%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th

+1 more

Rancilio website (opens in a new tab)

Follow Rancilio and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top home espresso machine brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Rancilio was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Rancilio is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Breville1st
  2. De'Longhi2nd
  3. Gaggia3rd
  4. Rancilio4th
  5. Lelit5th
  6. Profitec6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • De'Longhi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Breville5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gaggia3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rancilio2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lelit1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Profitec1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about home espresso machine brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which home espresso machine brands compete with Rancilio?

Rancilio against home espresso machine brands worldwide, by month

Share of searches by month for De'Longhi, Breville, Gaggia, Lelit, Profitec, Rancilio. The figures are in the table below the chart.

View monthly share of searches table
MonthDe'LonghiBrevilleGaggiaLelitProfitecRancilio
Oct 202558.4%29.1%5.1%4.1%2.6%0.79%
Nov 202555.9%33%4.5%3.6%2.3%0.66%
Dec 202553.9%35.3%4.3%3.4%2.5%0.58%
Jan 202654.1%33.1%5%4.4%2.6%0.85%
Feb 202655.1%31.4%5.4%4.4%2.8%0.92%
Mar 202654.6%30.3%6.3%4.8%3.1%0.88%
Apr 202655%30.7%6.1%4.6%2.7%0.89%
May 202655.7%31%5.3%4.3%2.8%0.9%
Jun 202654.8%31.8%5.3%4.1%3.2%0.74%
Jul 202653.1%34.4%5.3%3.8%2.7%0.73%
Aug 202654.7%31.9%5.6%4%3%0.84%
Sep 202654.1%33.1%5%4%2.9%0.84%

  1. 1.De'Longhi

    54.1%

    Held 1st. 1.4M estimated branded searches, -0.62% vs prior month. Share -0.6 points.

  2. 2.Breville

    33.1%

    Held 2nd. 879K estimated branded searches, +4.1% vs prior month. Share +1.2 points.

  3. 3.Gaggia

    5%

    Held 3rd. 133K estimated branded searches, -9.7% vs prior month. Share -0.6 points.

  4. 4.Lelit

    4%

    Held 4th. 107K estimated branded searches, -0.05% vs prior month. Share 0 points.

  5. 5.Profitec

    2.9%

    Held 5th. 77.7K estimated branded searches, -0.97% vs prior month. Share 0 points.

  6. 6.Rancilio

    0.84%

    Held 6th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Rancilio and its closest rivals

Every comparison with Rancilio

11 comparisons

How has branded search demand for Rancilio changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Rancilio worldwide held steady at 22.2K.
  • Across the 12 months ending September 2026, Rancilio’s share of searches among home espresso machine brands worldwide held steady, from 0.79% to 0.84%.

How did search popularity change for home espresso machine brands worldwide in September 2026?

3 changes

  1. In September 2026, Breville gained share of searches among home espresso machine brands worldwide, from 31.9% to 33.1%.

  2. In September 2026, Gaggia lost share of searches among home espresso machine brands worldwide, from 5.6% to 5%.

  3. In September 2026, De'Longhi lost share of searches among home espresso machine brands worldwide, from 54.7% to 54.1%.

How are Rancilio’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Rancilio’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • rancilio

Do you work for Rancilio? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Rancilio compete?

Rancilio is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Home espresso machine brands6th of 60.84%Shown above
Coffee grinder brands5th of 79.1%Show ranking
Creator with pink hair and a pink jacket

Is Rancilio your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free