OXO vs Rancilio:Which is searched more?
In September 2026, OXO had more branded searches than Rancilio among coffee grinder brands worldwide. OXO had about 110,000 branded searches, while Rancilio had 22,200. OXO made up 44.9% of all coffee grinder brand searches we track, and Rancilio accounted for 9.1%. These are worldwide searches for English-language branded terms.
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Is OXO or Rancilio more popular in search?
Compare the coffee grinder brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for OXO, Rancilio. The figures are in the table below the chart.
View monthly share of searches table
| Month | OXO | Fellow | 1Zpresso | DF64 | Rancilio | Baratza | Eureka |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 49.8% | 13% | 10% | 8.2% | 8.2% | 7.1% | 3.8% |
| Nov 2025 | 46.5% | 14.8% | 11.4% | 9.3% | 7.6% | 7% | 3.4% |
| Dec 2025 | 43.9% | 14% | 13.2% | 8.8% | 7.2% | 9.1% | 3.8% |
| Jan 2026 | 44.8% | 12.3% | 11% | 9% | 9% | 10% | 4% |
| Feb 2026 | 45.2% | 12.5% | 11.1% | 9.1% | 9.1% | 8.8% | 4.1% |
| Mar 2026 | 43.2% | 13.8% | 13% | 8.7% | 8.7% | 8.4% | 4.2% |
| Apr 2026 | 44.5% | 14.2% | 11% | 9% | 9% | 8.2% | 4.1% |
| May 2026 | 43.7% | 15.8% | 10.8% | 8.8% | 8.8% | 8% | 4.1% |
| Jun 2026 | 46.4% | 14.2% | 11.4% | 7.6% | 7.6% | 8.5% | 4.2% |
| Jul 2026 | 47.1% | 14.4% | 11.6% | 7.7% | 7.7% | 7.5% | 3.9% |
| Aug 2026 | 43.6% | 16.3% | 10.7% | 8.8% | 8.8% | 8% | 3.7% |
| Sep 2026 | 44.9% | 13.8% | 11.1% | 9.1% | 9.1% | 8.2% | 3.9% |
How has the OXO and Rancilio comparison changed over the last 12 months?
3 findings
- OXO was ahead of Rancilio in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, OXO’s share of searches among coffee grinder brands worldwide moved from 49.8% to 44.9%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 12 months ending September 2026, Rancilio’s share of searches among coffee grinder brands worldwide moved from 8.2% to 9.1%, and its estimated monthly branded searches held steady at 22.2K.
How did search popularity change for coffee grinder brands worldwide in September 2026?
2 changes
In September 2026, OXO gained share of searches among coffee grinder brands worldwide, from 43.6% to 44.9%.
Rancilio’s share of searches among coffee grinder brands worldwide has gained ground for 3 months in a row, from 7.6% to 9.1% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using OXO’s and Rancilio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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