Brandwave

How popular isOXO?

In September 2026, people searched for OXO by name about 112,000 times worldwide, an 18.3% decrease from the previous year. These searches made up 44.9% of all global coffee grinder brand searches, placing OXO first out of seven brands. When we asked both ChatGPT and Google AI Overviews about coffee grinder brands, OXO appeared in three of the five answers and was the fifth most recommended of the seven.

Search and AI answers in September 2026

OXO is the most searched of 7 competitors and the fifth most recommended in AI answers.

  1. OXOShare of searches 44.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  2. FellowShare of searches 13.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. 1ZpressoShare of searches 11.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  4. DF64Share of searches 9.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. RancilioShare of searches 9.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+2 more

OXO website (opens in a new tab)

Follow OXO and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top coffee grinder brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, OXO was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. OXO is the fifth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Baratza1st
  2. Fellow2nd
  3. Eureka3rd
  4. 1Zpresso4th
  5. OXO5th
  6. DF64–
  7. Rancilio–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Baratza5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fellow4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • 1Zpresso4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • OXO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Eureka3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DF640 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rancilio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about coffee grinder brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which coffee grinder brands compete with OXO?

OXO against coffee grinder brands worldwide, by month

Share of searches by month for OXO, Fellow, 1Zpresso, DF64, Rancilio, Baratza, Eureka. The figures are in the table below the chart.

View monthly share of searches table
MonthOXOFellow1ZpressoDF64RancilioBaratzaEureka
Oct 202549.8%13%10%8.2%8.2%7.1%3.8%
Nov 202546.5%14.8%11.4%9.3%7.6%7%3.4%
Dec 202543.9%14%13.2%8.8%7.2%9.1%3.8%
Jan 202644.8%12.3%11%9%9%10%4%
Feb 202645.2%12.5%11.1%9.1%9.1%8.8%4.1%
Mar 202643.2%13.8%13%8.7%8.7%8.4%4.2%
Apr 202644.5%14.2%11%9%9%8.2%4.1%
May 202643.7%15.8%10.8%8.8%8.8%8%4.1%
Jun 202646.4%14.2%11.4%7.6%7.6%8.5%4.2%
Jul 202647.1%14.4%11.6%7.7%7.7%7.5%3.9%
Aug 202643.6%16.3%10.7%8.8%8.8%8%3.7%
Sep 202644.9%13.8%11.1%9.1%9.1%8.2%3.9%

  1. 1.OXO

    44.9%

    Held 1st. 110K estimated branded searches, 0% vs prior month. Share +1.3 points.

  2. 2.Fellow

    13.8%

    Held 2nd. 33.7K estimated branded searches, -18.2% vs prior month. Share -2.6 points.

  3. 3.1Zpresso

    11.1%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.DF64

    9.1%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.Rancilio

    9.1%

    Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share +0.3 points.

  6. 6.Baratza

    8.2%

    Held 6th. 20.2K estimated branded searches, 0% vs prior month. Share +0.2 points.

  7. 7.Eureka

    3.9%

    Held 7th. 9.6K estimated branded searches, +3.2% vs prior month. Share +0.2 points.

Compare popularity between OXO and its closest rivals

Every comparison with OXO

93 comparisons

How has branded search demand for OXO changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for OXO worldwide fell from 137K to 112K.
  • Across the 12 months ending September 2026, OXO’s share of searches among coffee grinder brands worldwide decreased from 49.8% to 44.9%.
  • Across the 12 months ending September 2026, OXO’s share of searches among coffee grinder brands worldwide peaked at 49.8% in October 2025 and was lowest at 43.2% in March 2026.

How did search popularity change for coffee grinder brands worldwide in September 2026?

4 changes

  1. In September 2026, OXO gained share of searches among coffee grinder brands worldwide, from 43.6% to 44.9%.

  2. In September 2026, Fellow lost share of searches among coffee grinder brands worldwide, from 16.3% to 13.8%.

  3. DF64’s share of searches among coffee grinder brands worldwide has gained ground for 3 months in a row, from 7.6% to 9.1% in September 2026.

  4. Rancilio’s share of searches among coffee grinder brands worldwide has gained ground for 3 months in a row, from 7.6% to 9.1% in September 2026.

How are OXO’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using OXO’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • oxo
  • oxo kettle
  • oxo straws

Do you work for OXO? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does OXO compete?

OXO is ranked in 30 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Coffee maker brands8th of 102%Show ranking
Electric kettle brands7th of 83.6%Show ranking
Measuring cups brands7th of 73.6%Show ranking
Griddle pan brands5th of 94.4%Show ranking
Food storage container brands6th of 85.4%Show ranking
BBQ tool brands4th of 65.4%Show ranking
Loaf pan brands4th of 85.5%Show ranking
Burr grinder brands3rd of 76.5%Show ranking
Kitchen scale brands3rd of 76.9%Show ranking
Box grater brands3rd of 36.9%Show ranking
Kitchen timer brands4th of 77.7%Show ranking
Grill brush brands3rd of 98.8%Show ranking
Ceramic cookware brands4th of 69.1%Show ranking
Potato peeler brands2nd of 49.6%Show ranking
Lemon juicer brands3rd of 59.9%Show ranking
Cleaning tool brands5th of 1011.1%Show ranking
Tea infuser brands3rd of 612.3%Show ranking
Soap dispenser brands4th of 614.2%Show ranking
Mixing bowls brands5th of 515.9%Show ranking
Metal straw brands6th of 60.02%Show ranking
Jar opener brands3rd of 523.8%Show ranking
Food scale brands2nd of 626.7%Show ranking
Measuring jug brands3rd of 427%Show ranking
Toilet brush brands2nd of 630.1%Show ranking
Kitchen utensil brands3rd of 532.3%Show ranking
Dish drainer brands2nd of 434.5%Show ranking
Cutting boards2nd of 642.2%Show ranking
Rolling pin brands2nd of 543%Show ranking
Coffee grinder brands1st of 744.9%Shown above
Herb cutter brands2nd of 348.2%Show ranking
Creator with pink hair and a pink jacket

Is OXO your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free