Brandwave

FORLIFE vs OXO:Which is searched more?

In September 2026, OXO had more branded searches than FORLIFE among tea infuser brands worldwide. OXO had about 110,000 branded searches, while FORLIFE had 60,500. OXO made up 12.3% of all tea infuser brand searches we track, and FORLIFE accounted for 6.7%. These are worldwide searches for English-language branded terms.

Share of searches among tea infuser brands worldwide in September 2026Is FORLIFE or OXO more popular in search?
FORLIFE6.7%60.5K searches
vs
OXO12.3%110K searches

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Is FORLIFE or OXO more popular in search?

Compare the tea infuser brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

FORLIFE and OXO among tea infuser brands worldwide, by month

Share of searches by month for OXO, FORLIFE. The figures are in the table below the chart.

View monthly share of searches table
MonthT2Frank GreenOXOFORLIFEBodumFinum
Oct 202550.8%18.6%15.2%8.4%6.8%0.18%
Nov 202545.1%24.7%16.5%6.1%7.4%0.16%
Dec 202551.5%23.1%12.7%5.7%6.9%0.15%
Jan 202650.8%18.6%15.2%8.3%6.8%0.21%
Feb 202661.4%15.1%12.3%5.5%5.5%0.18%
Mar 202655.8%16.7%13.6%7.5%6.1%0.2%
Apr 202655.8%16.7%13.6%7.5%6.1%0.2%
May 202660.3%12.1%12.1%9.9%5.4%0.18%
Jun 202662.1%12.4%12.4%8.4%4.6%0.15%
Jul 202661.3%15%12.3%6.7%4.5%0.14%
Aug 202658.8%17.6%11.8%6.5%5.3%0.11%
Sep 202661.3%15%12.3%6.7%4.5%0.14%

How has the FORLIFE and OXO comparison changed over the last 12 months?

3 findings
  • OXO was ahead of FORLIFE in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, FORLIFE’s share of searches among tea infuser brands worldwide moved from 8.4% to 6.7%, and its estimated monthly branded searches moved from 74K to 60.5K.
  • Across the 12 months ending September 2026, OXO’s share of searches among tea infuser brands worldwide moved from 15.2% to 12.3%, and its estimated monthly branded searches moved from 135K to 110K.

How did search popularity change for tea infuser brands worldwide in September 2026?

2 changes
  1. In September 2026, OXO gained share of searches among tea infuser brands worldwide, from 11.8% to 12.3%.

  2. Estimated monthly branded searches for FORLIFE worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using FORLIFE’s and OXO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

FORLIFE

1 branded search term

  • forlife

OXO

1 branded search term

  • oxo

How the Brand Demand Index is measured

Other head-to-heads among tea infuser brands

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