Brandwave

How popular isOxo in search?

In September 2026, there were an estimated 120K branded searches for Oxo worldwide which is down 17.2% over the last 12 months. Oxo holds 13.2% estimated Share of Search among tea infuser brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. T265.8%
  2. Frank Green16.2%
  3. Oxo13.2%
  4. Bodum4.8%
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Which tea infuser brands compete with Oxo?

Oxo against tea infuser brands worldwide, by month

Share of Search by month for T2, Frank Green, Oxo, Bodum. The figures are in the table below the chart.

View monthly share of search table
MonthT2Frank GreenOxoBodum
Oct 202555.5%20.4%16.7%7.5%
Nov 202548.1%26.3%17.7%7.9%
Dec 202554.7%24.5%13.5%7.4%
Jan 202655.5%20.3%16.7%7.5%
Feb 202665.1%16%13.1%5.9%
Mar 202660.4%18.1%14.8%6.6%
Apr 202660.4%18.1%14.8%6.6%
May 202667.1%13.4%13.5%6%
Jun 202667.8%13.6%13.6%5%
Jul 202665.8%16.2%13.2%4.8%
Aug 202662.9%18.9%12.6%5.7%
Sep 202665.8%16.2%13.2%4.8%

  1. 1.T2

    65.8%

    Held 1st. 550K estimated branded searches, 0% vs prior month. Share +2.9 points.

  2. 2.Frank Green

    16.2%

    Held 2nd. 135K estimated branded searches, -18.2% vs prior month. Share -2.7 points.

  3. 3.Oxo

    13.2%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share +0.6 points.

  4. 4.Bodum

    4.8%

    Held 4th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.8 points.

Compare search popularity between Oxo and its closest rivals

Every comparison with Oxo

How has branded search demand for Oxo changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Oxo worldwide fell from 145K to 120K.
  • Across the 12 months ending September 2026, Oxo’s estimated Share of Search among tea infuser brands worldwide decreased from 16.7% to 13.2%.
  • Across the 12 months ending September 2026, Oxo’s estimated Share of Search among tea infuser brands worldwide peaked at 17.7% in November 2025 and was lowest at 12.6% in August 2026.

How did search popularity change for tea infuser brands worldwide in September 2026?

  1. In September 2026, T2 gained estimated Share of Search among tea infuser brands worldwide, from 62.9% to 65.8%.

  2. In September 2026, Oxo gained estimated Share of Search among tea infuser brands worldwide, from 12.6% to 13.2%.

  3. In September 2026, Frank Green lost estimated Share of Search among tea infuser brands worldwide, from 18.9% to 16.2%.

  4. In September 2026, Bodum lost estimated Share of Search among tea infuser brands worldwide, from 5.7% to 4.8%.

Where does Oxo compete?

Oxo is ranked in 24 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Coffee maker brands6th of 82.2%Show ranking
Measuring cups brands4th of 63.8%Show ranking
BBQ tool brands4th of 65.4%Show ranking
Loaf pan brands3rd of 65.7%Show ranking
Food storage container brands4th of 66.3%Show ranking
Kitchen scale brands3rd of 56.9%Show ranking
Box grater brands3rd of 37%Show ranking
Burr grinder brands3rd of 37%Show ranking
Kitchen timer brands3rd of 67.7%Show ranking
Grill brush brands3rd of 68.9%Show ranking
Potato peeler brands2nd of 39.9%Show ranking
Lemon juicer brands2nd of 310%Show ranking
Stock cubes3rd of 611.6%Show ranking
Tea infuser brands3rd of 413.2%Shown above
Soap dispenser brands3rd of 614.3%Show ranking
Mixing bowls brands2nd of 420.9%Show ranking
Jar opener brands2nd of 523.8%Show ranking
Food scale brands2nd of 526.9%Show ranking
Measuring jug brands2nd of 328.6%Show ranking
Toilet brush brands1st of 630.2%Show ranking
Cutting boards1st of 642.2%Show ranking
Herb cutter brands1st of 348.3%Show ranking
Kitchen utensil brands1st of 348.3%Show ranking
Rolling pin brands1st of 348.6%Show ranking

How is Oxo measured?

Brandwave collects information about searches that people make online using Oxo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • oxo
  • oxo cubes
  • oxo soup

Do you work for Oxo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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