Caraway vs Oxo:Which is searched more?
In September 2026, Oxo had more branded searches than Caraway among loaf pan brands worldwide. Oxo was estimated to have 120K branded searches compared to Caraway’s 60.6K, and held a 6% Share of Search versus Caraway’s 3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Caraway or Oxo?
Compare the loaf pan brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Oxo, Caraway. The figures are in the table below the chart.
View monthly share of search table
| Month | Le Creuset | Pyrex | All-Clad | Oxo | Caraway | Chicago Metallic |
|---|---|---|---|---|---|---|
| Oct 2025 | 72.5% | 8% | 9.5% | 7% | 2.9% | 0.14% |
| Nov 2025 | 70.6% | 6.3% | 12% | 5.8% | 5.2% | 0.09% |
| Dec 2025 | 71.4% | 6.4% | 12.1% | 4.7% | 5.3% | 0.11% |
| Jan 2026 | 68.3% | 9.1% | 11.6% | 6.7% | 4.1% | 0.13% |
| Feb 2026 | 69.2% | 9.4% | 11.1% | 6.8% | 3.4% | 0.16% |
| Mar 2026 | 70.2% | 9.5% | 9.8% | 6.8% | 3.5% | 0.17% |
| Apr 2026 | 71.1% | 9.6% | 9.3% | 7% | 2.9% | 0.14% |
| May 2026 | 70.2% | 9.5% | 9.8% | 6.8% | 3.5% | 0.14% |
| Jun 2026 | 66% | 8.9% | 16% | 6.3% | 2.7% | 0.13% |
| Jul 2026 | 71.1% | 9.6% | 9.3% | 6.9% | 2.9% | 0.14% |
| Aug 2026 | 69.5% | 11.5% | 8.6% | 6.8% | 3.5% | 0.14% |
| Sep 2026 | 75.3% | 8.3% | 7.2% | 6% | 3% | 0.12% |
How has the Caraway and Oxo comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Caraway took it in December 2025, Oxo took it in January 2026.
- Across the 12 months ending September 2026, Caraway’s estimated Share of Search among loaf pan brands worldwide moved from 2.9% to 3%, and its estimated monthly branded searches held steady at 60.6K.
- Across the 12 months ending September 2026, Oxo’s estimated Share of Search among loaf pan brands worldwide moved from 7% to 6%, and its estimated monthly branded searches moved from 145K to 120K.
How did search popularity change for loaf pan brands worldwide in September 2026?
1 change
In September 2026, Oxo lost estimated Share of Search among loaf pan brands worldwide, from 6.8% to 6%.
Other head-to-heads among loaf pan brands
How each brand is measured
Brandwave collects information about searches that people make online using Caraway’s and Oxo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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