Brandwave

How popular isOXO?

In September 2026, people searched for OXO by name about 112,000 times worldwide, an 18.3% decrease from the previous year. These searches made up 4.4% of all global griddle pan brand searches, placing OXO fifth out of nine brands. When we asked both ChatGPT and Google AI Overviews about griddle pan brands, OXO appeared in two of the five answers and was the fourth most recommended of the nine.

Search and AI answers in September 2026

OXO is the fifth most searched of 9 competitors and the fourth most recommended in AI answers.

  1. Le CreusetShare of searches 59.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. TefalShare of searches 19.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. StaubShare of searches 5.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. All-CladShare of searches 4.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. OXOShare of searches 4.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th

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Top griddle pan brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, OXO was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. OXO is the fourth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lodge1st
  2. Le Creuset2nd
  3. GreenPan3rd
  4. OXO4th
  5. All-Clad5th
  6. Tefal–
  7. Staub–
  8. Circulon–
  9. Ninja–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lodge5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Le Creuset3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GreenPan3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • All-Clad2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OXO2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tefal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Staub0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Circulon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about griddle pan brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which griddle pan brands compete with OXO?

OXO against griddle pan brands worldwide, by month

Share of searches by month for Le Creuset, Tefal, Staub, All-Clad, OXO, GreenPan, Lodge. The figures are in the table below the chart.

View monthly share of searches table
MonthLe CreusetTefalStaubAll-CladOXOGreenPanLodgeCirculonNinja
Oct 202556.7%19.3%6.2%5.1%5.1%3.4%3.4%0.68%0.02%
Nov 202556.4%19.7%6.2%6.2%4.2%3.4%3.4%0.56%0.01%
Dec 202559.7%16.6%6.6%6.6%3.6%2.9%3.6%0.48%0.02%
Jan 202652.3%21.8%7%5.8%4.7%3.8%3.8%0.77%0.02%
Feb 202653.4%22.3%5.9%5.9%4.8%3.2%4%0.43%0.01%
Mar 202654.3%22.7%6%4.9%4.9%3.3%3.3%0.54%0.01%
Apr 202657.3%19.6%5.2%5.2%5.2%2.8%4.3%0.47%0.01%
May 202654.9%22.5%4.9%4.9%4.9%3.3%4.1%0.45%0.01%
Jun 202654.6%18.3%4.1%11%4.9%2.7%4.1%0.36%0.01%
Jul 202660.1%16.8%4.5%5.4%5.4%3%4.5%0.4%0.01%
Aug 202657%19.5%5.1%5.1%5.1%3.5%4.2%0.46%0.01%
Sep 202659.7%19.9%5.4%4.4%4.4%2.9%2.9%0.39%0.01%

  1. 1.Le Creuset

    59.7%

    Held 1st. 1.5M estimated branded searches, +23% vs prior month. Share +2.7 points.

  2. 2.Tefal

    19.9%

    Held 2nd. 500K estimated branded searches, +19.6% vs prior month. Share +0.4 points.

  3. 3.Staub

    5.4%

    Moved from 5th to 3rd. 135K estimated branded searches, +22.7% vs prior month. Share +0.2 points.

  4. 4.All-Clad

    4.4%

    Moved from 3rd to 4th. 110K estimated branded searches, 0% vs prior month. Share -0.8 points.

  5. 5.OXO

    4.4%

    Moved from 4th to 5th. 110K estimated branded searches, 0% vs prior month. Share -0.8 points.

  6. 6.GreenPan

    2.9%

    Moved from 7th to 6th. 74K estimated branded searches, 0% vs prior month. Share -0.5 points.

  7. 7.Lodge

    2.9%

    Moved from 6th to 7th. 74K estimated branded searches, -18.2% vs prior month. Share -1.3 points.

  8. 8.Circulon

    0.39%

    Held 8th. 9.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

  9. 9.Ninja

    0.01%

    Held 9th. 260 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between OXO and its closest rivals

Every comparison with OXO

93 comparisons

How has branded search demand for OXO changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for OXO worldwide fell from 137K to 112K.
  • Across the 12 months ending September 2026, OXO’s share of searches among griddle pan brands worldwide decreased from 5.1% to 4.4%.
  • Across the 12 months ending September 2026, OXO’s share of searches among griddle pan brands worldwide peaked at 5.4% in July 2026 and was lowest at 3.6% in December 2025.

How did search popularity change for griddle pan brands worldwide in September 2026?

6 changes

  1. In September 2026, Le Creuset gained share of searches among griddle pan brands worldwide, from 57% to 59.7%.

  2. In September 2026, Lodge lost share of searches among griddle pan brands worldwide, from 4.2% to 2.9%.

  3. In September 2026, All-Clad lost share of searches among griddle pan brands worldwide, from 5.1% to 4.4%.

  4. In September 2026, OXO lost share of searches among griddle pan brands worldwide, from 5.1% to 4.4%.

  5. In September 2026, GreenPan lost share of searches among griddle pan brands worldwide, from 3.5% to 2.9%.

  6. Staub’s share of searches among griddle pan brands worldwide has gained ground for 3 months in a row, from 4.1% to 5.4% in September 2026.

How are OXO’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using OXO’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • oxo
  • oxo kettle
  • oxo straws

Do you work for OXO? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does OXO compete?

OXO is ranked in 30 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Coffee maker brands8th of 102%Show ranking
Electric kettle brands7th of 83.6%Show ranking
Measuring cups brands7th of 73.6%Show ranking
Griddle pan brands5th of 94.4%Shown above
Food storage container brands6th of 85.4%Show ranking
BBQ tool brands4th of 65.4%Show ranking
Loaf pan brands4th of 85.5%Show ranking
Burr grinder brands3rd of 76.5%Show ranking
Kitchen scale brands3rd of 76.9%Show ranking
Box grater brands3rd of 36.9%Show ranking
Kitchen timer brands4th of 77.7%Show ranking
Grill brush brands3rd of 98.8%Show ranking
Ceramic cookware brands4th of 69.1%Show ranking
Potato peeler brands2nd of 49.6%Show ranking
Lemon juicer brands3rd of 59.9%Show ranking
Cleaning tool brands5th of 1011.1%Show ranking
Tea infuser brands3rd of 612.3%Show ranking
Soap dispenser brands4th of 614.2%Show ranking
Mixing bowls brands5th of 515.9%Show ranking
Metal straw brands6th of 60.02%Show ranking
Jar opener brands3rd of 523.8%Show ranking
Food scale brands2nd of 626.7%Show ranking
Measuring jug brands3rd of 427%Show ranking
Toilet brush brands2nd of 630.1%Show ranking
Kitchen utensil brands3rd of 532.3%Show ranking
Dish drainer brands2nd of 434.5%Show ranking
Cutting boards2nd of 642.2%Show ranking
Rolling pin brands2nd of 543%Show ranking
Coffee grinder brands1st of 744.9%Show ranking
Herb cutter brands2nd of 348.2%Show ranking
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