Brandwave

Hydro Flask vs OXO:Which is more popular?

In September 2026, Hydro Flask had more branded searches than OXO among metal straw brands worldwide. Hydro Flask had about 450,000 branded searches, while OXO had 140. Hydro Flask made up 77.7% of all metal straw brand searches we track, and OXO accounted for 0.02%. When we asked ChatGPT and Google AI Overviews about metal straw brands, OXO appeared in four of the five answers and Hydro Flask in none.

Among metal straw brands worldwide in September 2026

Who do people search for more?

Hydro Flask, about 3214 searches for every 1 for OXO

Hydro Flask 450K searchesOXO 140 searches

Who does AI mention more?

OXO, mentioned in 4 of 5 answers, Hydro Flask in 0

OXO in 4 of 5Hydro Flask in 0 of 5

Who does AI recommend more?

OXO, the only one of the two named

OXO first in 4Hydro Flask never named

Follow Hydro Flask vs OXO and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top metal straw brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, OXO was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Hydro Flask did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Klean Kanteen1st
  2. OXO2nd
  3. Hiware3rd
  4. Stanley4th
  5. Hydro Flask–
  6. YETI–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Klean Kanteen4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hiware4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OXO4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stanley2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hydro Flask0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • YETI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about metal straw brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Hydro Flask or OXO more popular in search?

This chart shows how often people search Google for Hydro Flask and OXO by name. Each line represents a brand's share of searches for all six metal straw brands we track, month by month, from English-language searches worldwide.

Hydro Flask and OXO among metal straw brands worldwide, by month

Share of searches by month for Hydro Flask, OXO. The figures are in the table below the chart.

View monthly share of searches table
MonthHydro FlaskKlean KanteenStanleyYETIHiwareOXO
Oct 202581%10.9%7.3%0.43%0.35%0.03%
Nov 202581%10.9%7.3%0.43%0.35%0.02%
Dec 202581%10.9%7.3%0.43%0.43%0.02%
Jan 202680.9%10.9%7.3%0.43%0.53%0.02%
Feb 202680.9%10.9%7.3%0.43%0.52%0.03%
Mar 202677.7%12.8%8.6%0.41%0.5%0.02%
Apr 202678.9%13%7.1%0.42%0.63%0.02%
May 202676.6%15.4%6.9%0.61%0.49%0.02%
Jun 202677.3%12.7%8.5%0.93%0.5%0.02%
Jul 202678.9%13%7.1%0.63%0.42%0.02%
Aug 202681%10.9%7.3%0.43%0.35%0.02%
Sep 202677.7%12.8%8.6%0.5%0.41%0.02%

How has the Hydro Flask and OXO comparison changed over the last 12 months?

3 findings
  • Hydro Flask was ahead of OXO in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Hydro Flask’s share of searches among metal straw brands worldwide moved from 81% to 77.7%, and its estimated monthly branded searches moved from 550K to 450K.
  • Across the 12 months ending September 2026, OXO’s share of searches among metal straw brands worldwide moved from 0.03% to 0.02%, and its estimated monthly branded searches moved from 170 to 140.

How did search popularity change for metal straw brands worldwide in September 2026?

2 changes

  1. In September 2026, Hydro Flask lost share of searches among metal straw brands worldwide, from 81% to 77.7%.

  2. Estimated monthly branded searches for OXO worldwide fell 17.6% over 12 measured months, from 170 to 140 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Hydro Flask’s and OXO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hydro Flask

1 branded search term

  • hydro flask

OXO

1 branded search term

  • oxo straws

How the Brand Demand Index is measured

Other head-to-heads among metal straw brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free