Brandwave

How popular isHydro Flask in search?

In September 2026, there were an estimated 470K branded searches for Hydro Flask worldwide which is down 17.4% over the last 12 months. Hydro Flask holds 89.6% estimated Share of Search among metal straw brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Hydro Flask89.6%
  2. Stanley9.9%
  3. YETI0.58%
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Which metal straw brands compete with Hydro Flask?

Hydro Flask against metal straw brands worldwide, by month

Share of Search by month for Hydro Flask, Stanley. The figures are in the table below the chart.

View monthly share of search table
MonthHydro FlaskStanleyYETI
Oct 202591.3%8.2%0.48%
Nov 202591.3%8.2%0.49%
Dec 202591.3%8.2%0.49%
Jan 202691.3%8.2%0.48%
Feb 202691.3%8.2%0.49%
Mar 202689.7%9.9%0.48%
Apr 202691.3%8.2%0.49%
May 202691.1%8.2%0.73%
Jun 202689.1%9.8%1.1%
Jul 202691.1%8.2%0.73%
Aug 202691.3%8.2%0.49%
Sep 202689.6%9.9%0.58%

  1. 1.Hydro Flask

    89.6%

    Held 1st. 450K estimated branded searches, -33.1% vs prior month. Share -1.7 points.

  2. 2.Stanley

    9.9%

    Held 2nd. 49.5K estimated branded searches, -18.2% vs prior month. Share +1.6 points.

  3. 3.YETI

    0.58%

    Held 3rd. 2.9K estimated branded searches, -19.4% vs prior month. Share +0.1 points.

Compare search popularity between Hydro Flask and its closest rivals

Every comparison with Hydro Flask

How has branded search demand for Hydro Flask changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Hydro Flask worldwide fell from 569K to 470K.
  • Across the 12 months ending September 2026, Hydro Flask’s estimated Share of Search among metal straw brands worldwide decreased from 91.3% to 89.6%.
  • Across the 12 months ending September 2026, Hydro Flask’s estimated Share of Search among metal straw brands worldwide peaked at 91.3% in November 2025 and was lowest at 89.1% in June 2026.

How did search popularity change for metal straw brands worldwide in September 2026?

  1. In September 2026, Stanley gained estimated Share of Search among metal straw brands worldwide, from 8.2% to 9.9%.

  2. In September 2026, Hydro Flask lost estimated Share of Search among metal straw brands worldwide, from 91.3% to 89.6%.

Where does Hydro Flask compete?

Hydro Flask is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Insulated drinkware brands3rd of 57.8%Show ranking
Backpack cooler brands2nd of 727.5%Show ranking
Lunch bag brands1st of 445.5%Show ranking
Insulated tumbler brands1st of 751.9%Show ranking
Water bottle brands1st of 657.8%Show ranking
Drink bottle brands1st of 659.4%Show ranking
Metal straw brands1st of 389.6%Shown above

How is Hydro Flask measured?

Brandwave collects information about searches that people make online using Hydro Flask’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • hydro flask
  • hydro flask bottle
  • hydro flask tumbler

Do you work for Hydro Flask? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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