Hydro Flask vs Owala:Which is more popular by branded search?
In August 2026, Owala had more branded searches than Hydro Flask among insulated drinkware brands worldwide. Owala was estimated to have 5.4M branded searches compared to Hydro Flask’s 697K, and held a 70.7% Share of Search versus Hydro Flask’s 9.2%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Hydro Flask or Owala?
Compare brands that offers insulated drinkware, including bottles and tumblers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Owala, Hydro Flask. The figures are in the table below the chart.
View monthly share of search table
| Month | Owala | Stanley | Hydro Flask | YETI | Corkcicle |
|---|---|---|---|---|---|
| Oct 2025 | 67.1% | 10.8% | 11.5% | 7.5% | 3.1% |
| Nov 2025 | 72.5% | 8.2% | 9.7% | 7% | 2.7% |
| Dec 2025 | 67.6% | 9.1% | 10.2% | 10.2% | 2.8% |
| Jan 2026 | 68.3% | 9.7% | 11.1% | 8.4% | 2.5% |
| Feb 2026 | 69.7% | 9.6% | 9.9% | 8.4% | 2.3% |
| Mar 2026 | 71.6% | 9.6% | 9.5% | 7% | 2.2% |
| Apr 2026 | 69.2% | 10.5% | 9.7% | 7.8% | 2.8% |
| May 2026 | 67.8% | 11.1% | 9.5% | 8.9% | 2.7% |
| Jun 2026 | 67.1% | 12.3% | 9.3% | 8.7% | 2.6% |
| Jul 2026 | 70.7% | 10.7% | 9.1% | 7.4% | 2.2% |
| Aug 2026 | 70.7% | 12% | 9.2% | 6.4% | 1.8% |
| Sep 2026 | — | — | — | — | — |
How has the Hydro Flask and Owala comparison changed over the last 12 months?
3 findings
- Owala was ahead of Hydro Flask in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hydro Flask’s estimated Share of Search among insulated drinkware brands worldwide moved from 11.5% to 9.2%, and its estimated monthly branded searches moved from 570K to 697K.
- Across the 11 months ending August 2026, Owala’s estimated Share of Search among insulated drinkware brands worldwide moved from 67.1% to 70.7%, and its estimated monthly branded searches moved from 3.3M to 5.4M.
How did search popularity change for insulated drinkware brands worldwide in August 2026?
2 changes
Estimated monthly branded searches for Owala worldwide rose 60.5% over 11 measured months, from 3.3M to 5.4M in August 2026.
Estimated monthly branded searches for Hydro Flask worldwide rose 22.2% over 11 measured months, from 570K to 697K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Hydro Flask’s and Owala’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hydro Flask
4 branded search terms
- hydro flask
- hydro flask bottle
- hydro flask com
- hydro flask tumbler
Owala
9 branded search terms
- freesip
- owala
- owala bottle
- owala freesip
- owala life com
- owala tumbler
- owala water bottle
- owalalife com
- water bottle owala
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