Owala vs YETI:Which is more popular by branded search?
In August 2026, Owala had more branded searches than YETI among insulated drinkware brands worldwide. Owala was estimated to have 5.4M branded searches compared to YETI’s 483K, and held a 70.7% Share of Search versus YETI’s 6.4%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Follow Owala vs YETI and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Owala or YETI?
Compare brands that offers insulated drinkware, including bottles and tumblers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Owala, YETI. The figures are in the table below the chart.
View monthly share of search table
| Month | Owala | Stanley | Hydro Flask | YETI | Corkcicle |
|---|---|---|---|---|---|
| Oct 2025 | 67.1% | 10.8% | 11.5% | 7.5% | 3.1% |
| Nov 2025 | 72.5% | 8.2% | 9.7% | 7% | 2.7% |
| Dec 2025 | 67.6% | 9.1% | 10.2% | 10.2% | 2.8% |
| Jan 2026 | 68.3% | 9.7% | 11.1% | 8.4% | 2.5% |
| Feb 2026 | 69.7% | 9.6% | 9.9% | 8.4% | 2.3% |
| Mar 2026 | 71.6% | 9.6% | 9.5% | 7% | 2.2% |
| Apr 2026 | 69.2% | 10.5% | 9.7% | 7.8% | 2.8% |
| May 2026 | 67.8% | 11.1% | 9.5% | 8.9% | 2.7% |
| Jun 2026 | 67.1% | 12.3% | 9.3% | 8.7% | 2.6% |
| Jul 2026 | 70.7% | 10.7% | 9.1% | 7.4% | 2.2% |
| Aug 2026 | 70.7% | 12% | 9.2% | 6.4% | 1.8% |
| Sep 2026 | — | — | — | — | — |
How has the Owala and YETI comparison changed over the last 12 months?
3 findings
- Owala was ahead of YETI in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Owala’s estimated Share of Search among insulated drinkware brands worldwide moved from 67.1% to 70.7%, and its estimated monthly branded searches moved from 3.3M to 5.4M.
- Across the 11 months ending August 2026, YETI’s estimated Share of Search among insulated drinkware brands worldwide moved from 7.5% to 6.4%, and its estimated monthly branded searches moved from 375K to 483K.
How did search popularity change for insulated drinkware brands worldwide in August 2026?
2 changes
In August 2026, YETI lost estimated Share of Search among insulated drinkware brands worldwide, from 7.4% to 6.4%.
Estimated monthly branded searches for Owala worldwide rose 60.5% over 11 measured months, from 3.3M to 5.4M in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Owala’s and YETI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.