How popular isZojirushi?
In September 2026, people searched for Zojirushi by name about 219,000 times worldwide, an 11.5% decrease from the previous year. These searches made up 1.7% of all global insulated drinkware brand searches, placing Zojirushi seventh out of seven brands. When we asked both ChatGPT and Google AI Overviews about insulated drinkware brands, Zojirushi appeared in two of the five answers and was the fourth most recommended of the seven.
Zojirushi is the seventh most searched of 7 competitors and the fourth most recommended in AI answers.
OwalaShare of searches 67.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
StanleyShare of searches 10.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
Hydro FlaskShare of searches 7.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
YETIShare of searches 6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
ZojirushiShare of searches 1.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
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Top insulated drinkware brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Zojirushi was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Zojirushi is the fourth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Hydro Flask4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- YETI4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Thermos4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Owala3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Stanley3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Zojirushi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Corkcicle0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about insulated drinkware brands
5 answers
Asked ChatGPT
“Which insulated drinkware brand should I buy?”
Asked ChatGPT
“What are the best insulated drinkware brands?”
Asked ChatGPT
“What's the best insulated drinkware brand for keeping drinks hot or cold?”
Searched Google, AI Overview
“insulated water bottle”
Searched Google, AI Overview
“hot cold bottle”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Which insulated drinkware brands compete with Zojirushi?
Share of searches by month for Owala, Stanley, Hydro Flask, YETI, Thermos, Corkcicle, Zojirushi. The figures are in the table below the chart.
View monthly share of searches table
| Month | Owala | Stanley | Hydro Flask | YETI | Thermos | Corkcicle | Zojirushi |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 61.2% | 9.9% | 10.5% | 6.8% | 6.8% | 2.9% | 2% |
| Nov 2025 | 67.9% | 7.6% | 9% | 6.4% | 4.8% | 2.5% | 1.8% |
| Dec 2025 | 62.8% | 8.5% | 9.5% | 9.3% | 5% | 2.6% | 2.2% |
| Jan 2026 | 62% | 8.8% | 10% | 7.5% | 6.5% | 2.3% | 2.9% |
| Feb 2026 | 64.8% | 8.1% | 9.2% | 7.7% | 5.9% | 2.1% | 2.2% |
| Mar 2026 | 66.1% | 8.9% | 8.8% | 6.4% | 5.7% | 2% | 2.1% |
| Apr 2026 | 63.9% | 9.7% | 8.9% | 7.1% | 5.7% | 2.6% | 2.1% |
| May 2026 | 60% | 9.8% | 8.4% | 7.7% | 9.8% | 2.4% | 2% |
| Jun 2026 | 62.2% | 11.4% | 8.6% | 7.9% | 5.5% | 2.4% | 2% |
| Jul 2026 | 66.4% | 10% | 8.6% | 6.8% | 4.5% | 2% | 1.7% |
| Aug 2026 | 66.3% | 11.2% | 8.6% | 5.9% | 4.6% | 1.7% | 1.7% |
| Sep 2026 | 67.2% | 10.2% | 7.2% | 6% | 5.7% | 2.1% | 1.7% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 67.2% | 4.4M | -18.6% | +0.8 points | |
| 2, held 2nd | 10.2% | 659K | -27.3% | -1.1 points | |
| 3, held 3rd | 7.2% | 470K | -32.4% | -1.4 points | |
| 4, held 4th | 6% | 388K | -18.4% | +0.1 points | |
| 5, held 5th | 5.7% | 368K | 0% | +1.1 points | |
| 6, held 6th | 2.1% | 135K | -0.79% | +0.4 points | |
| 7, held 7th | 1.7% | 110K | -18.5% | 0 points |
1.
Owala67.2%
Held 1st. 4.4M estimated branded searches, -18.6% vs prior month. Share +0.8 points.
2.
Stanley10.2%
Held 2nd. 659K estimated branded searches, -27.3% vs prior month. Share -1.1 points.
7.2%
Held 3rd. 470K estimated branded searches, -32.4% vs prior month. Share -1.4 points.
4.
YETI6%
Held 4th. 388K estimated branded searches, -18.4% vs prior month. Share +0.1 points.
5.
Thermos5.7%
Held 5th. 368K estimated branded searches, 0% vs prior month. Share +1.1 points.
2.1%
Held 6th. 135K estimated branded searches, -0.79% vs prior month. Share +0.4 points.
1.7%
Held 7th. 110K estimated branded searches, -18.5% vs prior month. Share 0 points.
Compare popularity between Zojirushi and its closest rivals
Every comparison with Zojirushi
25 comparisons
- Panasonic vs Zojirushi
- Corkcicle vs Zojirushi
- Hydro Flask vs Zojirushi
- Owala vs Zojirushi
- Stanley vs Zojirushi
- Thermos vs Zojirushi
- YETI vs Zojirushi
- Breville vs Zojirushi
- Cuisinart vs Zojirushi
- Kenwood vs Zojirushi
- KitchenAid vs Zojirushi
- Ninja vs Zojirushi
- Philips vs Zojirushi
- Russell Hobbs vs Zojirushi
- Tefal vs Zojirushi
- Thermomix vs Zojirushi
- Vitamix vs Zojirushi
- Sunbeam vs Zojirushi
- Hamilton Beach vs Zojirushi
- Cuckoo vs Zojirushi
- Aroma vs Zojirushi
- Tiger vs Zojirushi
- Dash vs Zojirushi
- Lakeland vs Zojirushi
- Presto vs Zojirushi
How has branded search demand for Zojirushi changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Zojirushi worldwide fell from 248K to 219K.
- Across the 12 months ending September 2026, Zojirushi’s share of searches among insulated drinkware brands worldwide peaked at 2.9% in January 2026 and was lowest at 1.7% in July 2026.
How did search popularity change for insulated drinkware brands worldwide in September 2026?
5 changes
In September 2026, Thermos gained share of searches among insulated drinkware brands worldwide, from 4.6% to 5.7%.
In September 2026, Owala gained share of searches among insulated drinkware brands worldwide, from 66.3% to 67.2%.
In September 2026, Hydro Flask lost share of searches among insulated drinkware brands worldwide, from 8.6% to 7.2%.
In September 2026, Stanley lost share of searches among insulated drinkware brands worldwide, from 11.2% to 10.2%.
Estimated monthly branded searches for Corkcicle worldwide fell 13.2% over 12 measured months, from 156K to 135K in September 2026.
How are Zojirushi’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Zojirushi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- zojirushi
- zojirushi bread maker
- zojirushi griddle
- zojirushi rice cooker
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Where does Zojirushi compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Insulated drinkware brands | 7th of 7 | 1.7% | Shown above |
| Small kitchen appliance brands | 11th of 12 | 1.8% | Show ranking |
| Bread maker brands | 4th of 6 | 8.6% | Show ranking |
| Pancake maker brands | 9th of 9 | 0.05% | Show ranking |
| Rice cooker brands | 1st of 6 | 39.8% | Show ranking |
Is Zojirushi your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.