Tefal vs Zojirushi:Which is more popular?
In September 2026, Tefal had more branded searches than Zojirushi among small kitchen appliance brands worldwide. Tefal had about 560,000 branded searches, while Zojirushi had 110,000. Tefal made up 9.4% of all small kitchen appliance brand searches we track, and Zojirushi accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about small kitchen appliance brands, Zojirushi appeared in two of the five answers and Tefal in none.
Who do people search for more?
Tefal, about 5 searches for every 1 for Zojirushi
Who does AI mention more?
Zojirushi, mentioned in 2 of 5 answers, Tefal in 0
Who does AI recommend more?
Zojirushi, the only one of the two named
Follow Tefal vs Zojirushi and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top small kitchen appliance brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Zojirushi was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Tefal did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
KitchenAid4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Breville4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Cuisinart4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ninja3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Vitamix2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Zojirushi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Thermomix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Tefal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kenwood0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Russell Hobbs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about small kitchen appliance brands
5 answers
Asked ChatGPT
“Which small kitchen appliance brand should I buy?”
Asked ChatGPT
“What are the best small kitchen appliance brands?”
Asked ChatGPT
“What's the best small kitchen appliance brand for everyday cooking?”
Searched Google, AI Overview
“best kitchen appliance brand”
Searched Google, AI Overview
“air fryer brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Tefal or Zojirushi more popular in search?
This chart shows how often people search Google for Tefal and Zojirushi by name. Each line represents a brand's share of searches for all 12 small kitchen appliance brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Tefal, Zojirushi. The figures are in the table below the chart.
View monthly share of searches table
| Month | Thermomix | KitchenAid | Ninja | Tefal | Kenwood | Vitamix | Breville | Cuisinart | Russell Hobbs | Philips | Zojirushi | Sunbeam |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27% | 27% | 12.2% | 8.6% | 8.2% | 4.7% | 2% | 3% | 2.9% | 1.3% | 1.6% | 1.5% |
| Nov 2025 | 23.4% | 31% | 12.7% | 9.6% | 7.1% | 4.4% | 2.6% | 3.1% | 2.5% | 1.1% | 1.4% | 1.1% |
| Dec 2025 | 24.1% | 32.4% | 13.1% | 7.9% | 6.3% | 3.9% | 2.6% | 3.2% | 2.5% | 0.97% | 1.8% | 1.1% |
| Jan 2026 | 25.5% | 25.3% | 14% | 10% | 6.6% | 5.1% | 2.3% | 3.4% | 2.8% | 1.3% | 2.3% | 1.4% |
| Feb 2026 | 29.8% | 23.7% | 13.4% | 9.3% | 7.6% | 4.5% | 2.2% | 2.7% | 2.6% | 1.2% | 1.8% | 1.3% |
| Mar 2026 | 28.7% | 23.6% | 12.9% | 8.9% | 8.9% | 4.7% | 2.1% | 3.1% | 2.6% | 1.2% | 1.7% | 1.5% |
| Apr 2026 | 25.9% | 25.4% | 14.2% | 8.1% | 8.2% | 5.8% | 2.3% | 2.8% | 2.4% | 1.3% | 1.9% | 1.7% |
| May 2026 | 26.9% | 23.3% | 12.1% | 9.9% | 8.2% | 6.1% | 2.4% | 3.6% | 2.5% | 1.3% | 2% | 1.8% |
| Jun 2026 | 28.1% | 21.8% | 15.4% | 8.6% | 7.4% | 5.7% | 2.5% | 3.1% | 2.6% | 1.4% | 2.1% | 1.5% |
| Jul 2026 | 24.6% | 24.8% | 13.6% | 7.9% | 7.9% | 6.1% | 2.7% | 4.1% | 2.7% | 1.8% | 2.2% | 1.6% |
| Aug 2026 | 26.9% | 21.9% | 14.8% | 8.6% | 7.1% | 6.1% | 2.4% | 3.6% | 2.5% | 2% | 2.4% | 1.7% |
| Sep 2026 | 30.6% | 21.3% | 13.8% | 9.4% | 6.6% | 5.1% | 2.8% | 2.8% | 2.3% | 2.3% | 1.8% | 1.3% |
How has the Tefal and Zojirushi comparison changed over the last 12 months?
3 findings
- Tefal was ahead of Zojirushi in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Tefal’s share of searches among small kitchen appliance brands worldwide moved from 8.6% to 9.4%, and its estimated monthly branded searches moved from 585K to 560K.
- Across the 12 months ending September 2026, Zojirushi’s share of searches among small kitchen appliance brands worldwide moved from 1.6% to 1.8%, and its estimated monthly branded searches held steady at 110K.
How did search popularity change for small kitchen appliance brands worldwide in September 2026?
2 changes
In September 2026, Tefal gained share of searches among small kitchen appliance brands worldwide, from 8.6% to 9.4%.
In September 2026, Zojirushi lost share of searches among small kitchen appliance brands worldwide, from 2.4% to 1.8%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Tefal’s and Zojirushi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among small kitchen appliance brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.