How popular isZojirushi?
In September 2026, people searched for Zojirushi by name about 219,000 times worldwide, an 11.5% decrease from the previous year. These searches made up 1.8% of all global small kitchen appliance brand searches, placing Zojirushi 11th out of 12 brands. When we asked both ChatGPT and Google AI Overviews about small kitchen appliance brands, Zojirushi appeared in two of the five answers and was the sixth most recommended of the 12.
Zojirushi is the 11th most searched of 12 competitors and the sixth most recommended in AI answers.
ThermomixShare of searches 30.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
KitchenAidShare of searches 21.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
NinjaShare of searches 13.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
TefalShare of searches 9.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
ZojirushiShare of searches 1.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
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Top small kitchen appliance brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Zojirushi was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Zojirushi is the sixth most recommended of the 12.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- KitchenAid4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Breville4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Cuisinart4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Ninja3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Vitamix2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Zojirushi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Thermomix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tefal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kenwood0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Russell Hobbs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about small kitchen appliance brands
5 answers
Asked ChatGPT
“Which small kitchen appliance brand should I buy?”
Asked ChatGPT
“What are the best small kitchen appliance brands?”
Asked ChatGPT
“What's the best small kitchen appliance brand for everyday cooking?”
Searched Google, AI Overview
“best kitchen appliance brand”
Searched Google, AI Overview
“air fryer brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Which small kitchen appliance brands compete with Zojirushi?
Share of searches by month for Thermomix, KitchenAid, Ninja, Tefal, Kenwood, Vitamix, Breville, Cuisinart, Russell Hobbs, Philips, Zojirushi. The figures are in the table below the chart.
View monthly share of searches table
| Month | Thermomix | KitchenAid | Ninja | Tefal | Kenwood | Vitamix | Breville | Cuisinart | Russell Hobbs | Philips | Zojirushi | Sunbeam |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27% | 27% | 12.2% | 8.6% | 8.2% | 4.7% | 2% | 3% | 2.9% | 1.3% | 1.6% | 1.5% |
| Nov 2025 | 23.4% | 31% | 12.7% | 9.6% | 7.1% | 4.4% | 2.6% | 3.1% | 2.5% | 1.1% | 1.4% | 1.1% |
| Dec 2025 | 24.1% | 32.4% | 13.1% | 7.9% | 6.3% | 3.9% | 2.6% | 3.2% | 2.5% | 0.97% | 1.8% | 1.1% |
| Jan 2026 | 25.5% | 25.3% | 14% | 10% | 6.6% | 5.1% | 2.3% | 3.4% | 2.8% | 1.3% | 2.3% | 1.4% |
| Feb 2026 | 29.8% | 23.7% | 13.4% | 9.3% | 7.6% | 4.5% | 2.2% | 2.7% | 2.6% | 1.2% | 1.8% | 1.3% |
| Mar 2026 | 28.7% | 23.6% | 12.9% | 8.9% | 8.9% | 4.7% | 2.1% | 3.1% | 2.6% | 1.2% | 1.7% | 1.5% |
| Apr 2026 | 25.9% | 25.4% | 14.2% | 8.1% | 8.2% | 5.8% | 2.3% | 2.8% | 2.4% | 1.3% | 1.9% | 1.7% |
| May 2026 | 26.9% | 23.3% | 12.1% | 9.9% | 8.2% | 6.1% | 2.4% | 3.6% | 2.5% | 1.3% | 2% | 1.8% |
| Jun 2026 | 28.1% | 21.8% | 15.4% | 8.6% | 7.4% | 5.7% | 2.5% | 3.1% | 2.6% | 1.4% | 2.1% | 1.5% |
| Jul 2026 | 24.6% | 24.8% | 13.6% | 7.9% | 7.9% | 6.1% | 2.7% | 4.1% | 2.7% | 1.8% | 2.2% | 1.6% |
| Aug 2026 | 26.9% | 21.9% | 14.8% | 8.6% | 7.1% | 6.1% | 2.4% | 3.6% | 2.5% | 2% | 2.4% | 1.7% |
| Sep 2026 | 30.6% | 21.3% | 13.8% | 9.4% | 6.6% | 5.1% | 2.8% | 2.8% | 2.3% | 2.3% | 1.8% | 1.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 30.6% | 1.8M | +22% | +3.7 points | |
| 2, held 2nd | 21.3% | 1.3M | +4.5% | -0.6 points | |
| 3, held 3rd | 13.8% | 823K | 0% | -1 points | |
| 4, held 4th | 9.4% | 560K | +17.2% | +0.8 points | |
| 5, held 5th | 6.6% | 394K | 0% | -0.5 points | |
| 6, held 6th | 5.1% | 302K | -10.6% | -1 points | |
| 7, moved from 9th to 7th | 2.8% | 165K | +22.2% | +0.3 pointsmoved from 9th to 7th | |
| 8, moved from 7th to 8th | 2.8% | 165K | -17.9% | -0.8 pointsmoved from 7th to 8th | |
| 9, moved from 8th to 9th | 2.3% | 138K | 0% | -0.2 pointsmoved from 8th to 9th | |
| 10, moved from 11th to 10th | 2.3% | 135K | +22.7% | +0.3 pointsmoved from 11th to 10th | |
| 11, moved from 10th to 11th | 1.8% | 110K | -18.5% | -0.6 pointsmoved from 10th to 11th | |
| 12, held 12th | 1.3% | 80.6K | -17% | -0.4 points |
30.6%
Held 1st. 1.8M estimated branded searches, +22% vs prior month. Share +3.7 points.
21.3%
Held 2nd. 1.3M estimated branded searches, +4.5% vs prior month. Share -0.6 points.
3.
Ninja13.8%
Held 3rd. 823K estimated branded searches, 0% vs prior month. Share -1 points.
4.
Tefal9.4%
Held 4th. 560K estimated branded searches, +17.2% vs prior month. Share +0.8 points.
5.
Kenwood6.6%
Held 5th. 394K estimated branded searches, 0% vs prior month. Share -0.5 points.
6.
Vitamix5.1%
Held 6th. 302K estimated branded searches, -10.6% vs prior month. Share -1 points.
7.
Breville2.8%
Moved from 9th to 7th. 165K estimated branded searches, +22.2% vs prior month. Share +0.3 points.
2.8%
Moved from 7th to 8th. 165K estimated branded searches, -17.9% vs prior month. Share -0.8 points.
2.3%
Moved from 8th to 9th. 138K estimated branded searches, 0% vs prior month. Share -0.2 points.
10.
Philips2.3%
Moved from 11th to 10th. 135K estimated branded searches, +22.7% vs prior month. Share +0.3 points.
11.
Zojirushi1.8%
Moved from 10th to 11th. 110K estimated branded searches, -18.5% vs prior month. Share -0.6 points.
12.
Sunbeam1.3%
Held 12th. 80.6K estimated branded searches, -17% vs prior month. Share -0.4 points.
Compare popularity between Zojirushi and its closest rivals
Every comparison with Zojirushi
25 comparisons
- Panasonic vs Zojirushi
- Corkcicle vs Zojirushi
- Hydro Flask vs Zojirushi
- Owala vs Zojirushi
- Stanley vs Zojirushi
- Thermos vs Zojirushi
- YETI vs Zojirushi
- Breville vs Zojirushi
- Cuisinart vs Zojirushi
- Kenwood vs Zojirushi
- KitchenAid vs Zojirushi
- Ninja vs Zojirushi
- Philips vs Zojirushi
- Russell Hobbs vs Zojirushi
- Tefal vs Zojirushi
- Thermomix vs Zojirushi
- Vitamix vs Zojirushi
- Sunbeam vs Zojirushi
- Hamilton Beach vs Zojirushi
- Cuckoo vs Zojirushi
- Aroma vs Zojirushi
- Tiger vs Zojirushi
- Dash vs Zojirushi
- Lakeland vs Zojirushi
- Presto vs Zojirushi
How has branded search demand for Zojirushi changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Zojirushi worldwide fell from 248K to 219K.
- Across the 12 months ending September 2026, Zojirushi’s share of searches among small kitchen appliance brands worldwide peaked at 2.4% in August 2026 and was lowest at 1.4% in November 2025.
- Across the 12 months ending September 2026, Zojirushi fell from 10th to 11th among small kitchen appliance brands worldwide.
How did search popularity change for small kitchen appliance brands worldwide in September 2026?
6 changes
In September 2026, Thermomix gained share of searches among small kitchen appliance brands worldwide, from 26.9% to 30.6%.
In September 2026, Tefal gained share of searches among small kitchen appliance brands worldwide, from 8.6% to 9.4%.
In September 2026, Vitamix lost share of searches among small kitchen appliance brands worldwide, from 6.1% to 5.1%.
In September 2026, Ninja lost share of searches among small kitchen appliance brands worldwide, from 14.8% to 13.8%.
In September 2026, Cuisinart lost share of searches among small kitchen appliance brands worldwide, from 3.6% to 2.8%.
In September 2026, Zojirushi lost share of searches among small kitchen appliance brands worldwide, from 2.4% to 1.8%.
How are Zojirushi’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Zojirushi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- zojirushi
- zojirushi bread maker
- zojirushi griddle
- zojirushi rice cooker
Do you work for Zojirushi? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Zojirushi compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Insulated drinkware brands | 7th of 7 | 1.7% | Show ranking |
| Small kitchen appliance brands | 11th of 12 | 1.8% | Shown above |
| Bread maker brands | 4th of 6 | 8.3% | Show ranking |
| Pancake maker brands | 9th of 9 | 0.05% | Show ranking |
| Rice cooker brands | 1st of 6 | 39.8% | Show ranking |
Is Zojirushi your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.