Brandwave

Rice cooker brands:Which brands are most popular in search?

In August 2026, Philips was the most searched among rice cooker brands worldwide, with an estimated 1.1M branded searches and 68.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Philips68.3%
  2. Cuckoo15.2%
  3. Zojirushi8.4%
  4. Russell Hobbs5.6%
  5. Tiger2.5%

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Share of SearchLeaderboard

Compare the rice cooker brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among rice cooker brands worldwide, by month

Share of Search by month for Philips, Cuckoo, Zojirushi, Russell Hobbs, Tiger. The figures are in the table below the chart.

View monthly share of search table
MonthPhilipsCuckooZojirushiRussell HobbsTiger
Oct 202565.1%18.1%6.6%8.1%2%
Nov 202566.6%15.7%7%8.6%2.1%
Dec 202567%14.6%8%8%2.4%
Jan 202662.7%17.3%9.5%7.7%2.8%
Feb 202666.1%16.7%7.5%7.5%2.2%
Mar 202663.3%19.9%7.3%7.3%2.2%
Apr 202660.9%23.9%7.1%5.9%2.1%
May 202659.9%24.2%7.2%6%2.7%
Jun 202663%20.8%7.6%6.3%2.3%
Jul 202668.4%15.9%7.1%5.9%2.6%
Aug 202668.3%15.2%8.4%5.6%2.5%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Philips

    68.3%

    Held 1st. 1.1M estimated branded searches, +4.3% vs prior month. Share -0.2 points.

  2. 2.Cuckoo

    15.2%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share -0.7 points.

  3. 3.Zojirushi

    8.4%

    Held 3rd. 135K estimated branded searches, +22.7% vs prior month. Share +1.2 points.

  4. 4.Russell Hobbs

    5.6%

    Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.Tiger

    2.5%

    Held 5th. 40.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among rice cooker brands worldwide?

In August 2026, Philips was the most searched among rice cooker brands worldwide, with an estimated 1.1M branded searches and 68.3% estimated Share of Search within this set. Cuckoo is in 2nd place, 53 percentage points behind at 15.2% Share of Search.

Global rice cooker brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Philips65.1% → 68.3%68.4%Jul 202659.9%May 20261st
Cuckoo18.1% → 15.2%24.2%May 202614.6%Dec 20252nd
Zojirushi6.6% → 8.4%9.5%Jan 20266.6%Oct 20254th → 3rd
Russell Hobbs8.1% → 5.6%8.6%Nov 20255.6%Aug 20263rd → 4th
Tiger2% → 2.5%2.8%Jan 20262%Oct 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Philips’ estimated Share of Search among rice cooker brands worldwide increased from 65.1% to 68.3%.
  • Across the 11 months ending August 2026, Cuckoo’s estimated Share of Search among rice cooker brands worldwide decreased from 18.1% to 15.2%.
  • Across the 11 months ending August 2026, Zojirushi’s estimated Share of Search among rice cooker brands worldwide increased from 6.6% to 8.4%.
  • Across the 11 months ending August 2026, Russell Hobbs’ estimated Share of Search among rice cooker brands worldwide decreased from 8.1% to 5.6%.
  • Across the 11 months ending August 2026, Tiger’s estimated Share of Search among rice cooker brands worldwide increased from 2% to 2.5%.
  • Across the 11 months ending August 2026, Philips’ estimated Share of Search among rice cooker brands worldwide peaked at 68.4% in July 2026 and was lowest at 59.9% in May 2026.
  • Across the 11 months ending August 2026, Cuckoo’s estimated Share of Search among rice cooker brands worldwide peaked at 24.2% in May 2026 and was lowest at 14.6% in December 2025.
  • Across the 11 months ending August 2026, Zojirushi’s estimated Share of Search among rice cooker brands worldwide peaked at 9.5% in January 2026 and was lowest at 6.6% in October 2025.
  • Across the 11 months ending August 2026, Russell Hobbs’ estimated Share of Search among rice cooker brands worldwide peaked at 8.6% in November 2025 and was lowest at 5.6% in August 2026.
  • Across the 11 months ending August 2026, Zojirushi rose from 4th to 3rd among rice cooker brands worldwide.
  • Across the 11 months ending August 2026, Russell Hobbs fell from 3rd to 4th among rice cooker brands worldwide.

How did search popularity change for rice cooker brands worldwide in August 2026?

  1. In August 2026, Zojirushi gained estimated Share of Search among rice cooker brands worldwide, from 7.1% to 8.4%.

  2. In August 2026, Cuckoo lost estimated Share of Search among rice cooker brands worldwide, from 15.9% to 15.2%.

  3. Estimated monthly branded searches for Tiger worldwide rose 22.4% over 11 measured months, from 33.1K to 40.5K in August 2026.

  4. Estimated monthly branded searches for Russell Hobbs worldwide fell 33% over 11 measured months, from 135K to 90.5K in August 2026.

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