How popular isZojirushi in search?
In August 2026, there were an estimated 135K branded searches for Zojirushi worldwide which is up 22.7% over the last 11 months. Zojirushi holds 8.4% estimated Share of Search among rice cooker brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Philips68.3%
- Cuckoo15.2%
- Zojirushi8.4%
Russell Hobbs5.6%- Tiger2.5%
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Which rice cooker brands compete with Zojirushi?
Share of Search by month for Philips, Cuckoo, Zojirushi, Russell Hobbs, Tiger. The figures are in the table below the chart.
View monthly share of search table
| Month | Philips | Cuckoo | Zojirushi | Russell Hobbs | Tiger |
|---|---|---|---|---|---|
| Oct 2025 | 65.1% | 18.1% | 6.6% | 8.1% | 2% |
| Nov 2025 | 66.6% | 15.7% | 7% | 8.6% | 2.1% |
| Dec 2025 | 67% | 14.6% | 8% | 8% | 2.4% |
| Jan 2026 | 62.7% | 17.3% | 9.5% | 7.7% | 2.8% |
| Feb 2026 | 66.1% | 16.7% | 7.5% | 7.5% | 2.2% |
| Mar 2026 | 63.3% | 19.9% | 7.3% | 7.3% | 2.2% |
| Apr 2026 | 60.9% | 23.9% | 7.1% | 5.9% | 2.1% |
| May 2026 | 59.9% | 24.2% | 7.2% | 6% | 2.7% |
| Jun 2026 | 63% | 20.8% | 7.6% | 6.3% | 2.3% |
| Jul 2026 | 68.4% | 15.9% | 7.1% | 5.9% | 2.6% |
| Aug 2026 | 68.3% | 15.2% | 8.4% | 5.6% | 2.5% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 68.3% | 1.1M | +4.3% | -0.2 points | |
| 2, held 2nd | 15.2% | 246K | 0% | -0.7 points | |
| 3, held 3rd | 8.4% | 135K | +22.7% | +1.2 points | |
| 4, held 4th | 5.6% | 90.5K | 0% | -0.3 points | |
| 5, held 5th | 2.5% | 40.5K | 0% | -0.1 points |
1.
68.3%
Held 1st. 1.1M estimated branded searches, +4.3% vs prior month. Share -0.2 points.
2.Cuckoo
15.2%
Held 2nd. 246K estimated branded searches, 0% vs prior month. Share -0.7 points.
8.4%
Held 3rd. 135K estimated branded searches, +22.7% vs prior month. Share +1.2 points.
5.6%
Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share -0.3 points.
5.Tiger
2.5%
Held 5th. 40.5K estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare search popularity between Zojirushi and its closest rivals
How has branded search demand for Zojirushi changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Zojirushi worldwide rose from 110K to 135K.
- Across the 11 months ending August 2026, Zojirushi’s estimated Share of Search among rice cooker brands worldwide increased from 6.6% to 8.4%.
- Across the 11 months ending August 2026, Zojirushi’s estimated Share of Search among rice cooker brands worldwide peaked at 9.5% in January 2026 and was lowest at 6.6% in October 2025.
- Across the 11 months ending August 2026, Zojirushi rose from 4th to 3rd among rice cooker brands worldwide.
How did search popularity change for rice cooker brands worldwide in August 2026?
4 changes
In August 2026, Zojirushi gained estimated Share of Search among rice cooker brands worldwide, from 7.1% to 8.4%.
In August 2026, Cuckoo lost estimated Share of Search among rice cooker brands worldwide, from 15.9% to 15.2%.
Estimated monthly branded searches for Tiger worldwide rose 22.4% over 11 measured months, from 33.1K to 40.5K in August 2026.
Estimated monthly branded searches for Russell Hobbs worldwide fell 33% over 11 measured months, from 135K to 90.5K in August 2026.
Where does Zojirushi compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Rice cooker brands | 3rd of 5 | 8.4% | Shown above |
| Bread maker brands | 3rd of 5 | 10% | Show ranking |
How is Zojirushi measured?
Brandwave collects information about searches that people make online using Zojirushi’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- zojirushi
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