YETI vs Zojirushi:Which is more popular?
In September 2026, YETI had more branded searches than Zojirushi among insulated drinkware brands worldwide. YETI had about 388,000 branded searches, while Zojirushi had 110,000. YETI made up 6% of all insulated drinkware brand searches we track, and Zojirushi accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about insulated drinkware brands, YETI appeared in four of the five answers and Zojirushi in two. YETI was mentioned before Zojirushi in three out of four answers.
Who do people search for more?
YETI, about 4 searches for every 1 for Zojirushi
Who does AI mention more?
YETI, mentioned in 4 of 5 answers, Zojirushi in 2
Who does AI recommend more?
YETI, named ahead of Zojirushi in 3 of 4 answers
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Top insulated drinkware brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, YETI was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Zojirushi was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. YETI was listed before Zojirushi in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Hydro Flask4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- YETI4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Thermos4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Owala3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Stanley3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Zojirushi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Corkcicle0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about insulated drinkware brands
5 answers
Asked ChatGPT
“Which insulated drinkware brand should I buy?”
Asked ChatGPT
“What are the best insulated drinkware brands?”
Asked ChatGPT
“What's the best insulated drinkware brand for keeping drinks hot or cold?”
Searched Google, AI Overview
“insulated water bottle”
Searched Google, AI Overview
“hot cold bottle”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is YETI or Zojirushi more popular in search?
This chart shows how often people search Google for YETI and Zojirushi by name. Each line represents a brand's share of searches for all seven insulated drinkware brands we track, month by month, from English-language searches worldwide.
Share of searches by month for YETI, Zojirushi. The figures are in the table below the chart.
View monthly share of searches table
| Month | Owala | Stanley | Hydro Flask | YETI | Thermos | Corkcicle | Zojirushi |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 61.2% | 9.9% | 10.5% | 6.8% | 6.8% | 2.9% | 2% |
| Nov 2025 | 67.9% | 7.6% | 9% | 6.4% | 4.8% | 2.5% | 1.8% |
| Dec 2025 | 62.8% | 8.5% | 9.5% | 9.3% | 5% | 2.6% | 2.2% |
| Jan 2026 | 62% | 8.8% | 10% | 7.5% | 6.5% | 2.3% | 2.9% |
| Feb 2026 | 64.8% | 8.1% | 9.2% | 7.7% | 5.9% | 2.1% | 2.2% |
| Mar 2026 | 66.1% | 8.9% | 8.8% | 6.4% | 5.7% | 2% | 2.1% |
| Apr 2026 | 63.9% | 9.7% | 8.9% | 7.1% | 5.7% | 2.6% | 2.1% |
| May 2026 | 60% | 9.8% | 8.4% | 7.7% | 9.8% | 2.4% | 2% |
| Jun 2026 | 62.2% | 11.4% | 8.6% | 7.9% | 5.5% | 2.4% | 2% |
| Jul 2026 | 66.4% | 10% | 8.6% | 6.8% | 4.5% | 2% | 1.7% |
| Aug 2026 | 66.3% | 11.2% | 8.6% | 5.9% | 4.6% | 1.7% | 1.7% |
| Sep 2026 | 67.2% | 10.2% | 7.2% | 6% | 5.7% | 2.1% | 1.7% |
How has the YETI and Zojirushi comparison changed over the last 12 months?
3 findings
- YETI was ahead of Zojirushi in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, YETI’s share of searches among insulated drinkware brands worldwide moved from 6.8% to 6%, and its estimated monthly branded searches moved from 368K to 388K.
- Across the 12 months ending September 2026, Zojirushi’s share of searches among insulated drinkware brands worldwide moved from 2% to 1.7%, and its estimated monthly branded searches held steady at 110K.
How did search popularity change for insulated drinkware brands worldwide in September 2026?
0 changes
Neither YETI nor Zojirushi moved beyond provider rounding among insulated drinkware brands in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using YETI’s and Zojirushi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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