Brandwave

Insulated drinkware brands:Which brands are most popular in search?

In August 2026, Owala was the most searched among insulated drinkware brands worldwide, with an estimated 5.4M branded searches and 70.7% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Owala70.7%
  2. Stanley12%
  3. Hydro Flask9.2%
  4. YETI6.4%
  5. Corkcicle1.8%

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Share of SearchLeaderboard

Compare brands that offers insulated drinkware, including bottles and tumblers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among insulated drinkware brands worldwide, by month

Share of Search by month for Owala, Stanley, Hydro Flask, YETI. The figures are in the table below the chart.

View monthly share of search table
MonthOwalaStanleyHydro FlaskYETICorkcicle
Oct 202567.1%10.8%11.5%7.5%3.1%
Nov 202572.5%8.2%9.7%7%2.7%
Dec 202567.6%9.1%10.2%10.2%2.8%
Jan 202668.3%9.7%11.1%8.4%2.5%
Feb 202669.7%9.6%9.9%8.4%2.3%
Mar 202671.6%9.6%9.5%7%2.2%
Apr 202669.2%10.5%9.7%7.8%2.8%
May 202667.8%11.1%9.5%8.9%2.7%
Jun 202667.1%12.3%9.3%8.7%2.6%
Jul 202670.7%10.7%9.1%7.4%2.2%
Aug 202670.7%12%9.2%6.4%1.8%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Owala

    70.7%

    held 1st · 5.4M estimated branded searches · +21% vs prior month · 0 points

  2. 2.Stanley

    12%

    held 2nd · 907K estimated branded searches · +35.6% vs prior month · +1.3 points

  3. 3.Hydro Flask

    9.2%

    held 3rd · 697K estimated branded searches · +21.8% vs prior month · +0.1 points

  4. 4.YETI

    6.4%

    held 4th · 483K estimated branded searches · +4.9% vs prior month · -1 points

  5. 5.Corkcicle

    1.8%

    held 5th · 136K estimated branded searches · +1.1% vs prior month · -0.4 points

Compare search popularity between leading brands

Which brand is most popular in search among insulated drinkware brands worldwide?

In August 2026, Owala was the most searched among insulated drinkware brands worldwide, with an estimated 5.4M branded searches and 70.7% estimated Share of Search within this set. Stanley is in 2nd place, 58.7 percentage points behind at 12% Share of Search.

Global insulated drinkware brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Owala67.1% → 70.7%72.5%Nov 202567.1%Jun 20261st
Stanley10.8% → 12%12.3%Jun 20268.2%Nov 20253rd → 2nd
Hydro Flask11.5% → 9.2%11.5%Oct 20259.1%Jul 20262nd → 3rd
YETI7.5% → 6.4%10.2%Dec 20256.4%Aug 20264th
Corkcicle3.1% → 1.8%3.1%Oct 20251.8%Aug 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Owala’s estimated Share of Search among insulated drinkware brands worldwide increased from 67.1% to 70.7%.
  • Across the 11 months ending August 2026, Stanley’s estimated Share of Search among insulated drinkware brands worldwide increased from 10.8% to 12%.
  • Across the 11 months ending August 2026, Hydro Flask’s estimated Share of Search among insulated drinkware brands worldwide decreased from 11.5% to 9.2%.
  • Across the 11 months ending August 2026, YETI’s estimated Share of Search among insulated drinkware brands worldwide decreased from 7.5% to 6.4%.
  • Across the 11 months ending August 2026, Corkcicle’s estimated Share of Search among insulated drinkware brands worldwide decreased from 3.1% to 1.8%.
  • Across the 11 months ending August 2026, Owala’s estimated Share of Search among insulated drinkware brands worldwide peaked at 72.5% in November 2025 and was lowest at 67.1% in June 2026.
  • Across the 11 months ending August 2026, Stanley’s estimated Share of Search among insulated drinkware brands worldwide peaked at 12.3% in June 2026 and was lowest at 8.2% in November 2025.
  • Across the 11 months ending August 2026, Hydro Flask’s estimated Share of Search among insulated drinkware brands worldwide peaked at 11.5% in October 2025 and was lowest at 9.1% in July 2026.
  • Across the 11 months ending August 2026, YETI’s estimated Share of Search among insulated drinkware brands worldwide peaked at 10.2% in December 2025 and was lowest at 6.4% in August 2026.
  • Across the 11 months ending August 2026, Stanley rose from 3rd to 2nd among insulated drinkware brands worldwide.
  • Across the 11 months ending August 2026, Hydro Flask fell from 2nd to 3rd among insulated drinkware brands worldwide.

How did search popularity change for insulated drinkware brands worldwide in August 2026?

  1. In August 2026, Stanley gained estimated Share of Search among insulated drinkware brands worldwide, from 10.7% to 12%.

  2. In August 2026, YETI lost estimated Share of Search among insulated drinkware brands worldwide, from 7.4% to 6.4%.

  3. Corkcicle’s estimated Share of Search among insulated drinkware brands worldwide has lost ground for 3 months in a row, from 2.7% to 1.8% in August 2026.

  4. Estimated monthly branded searches for Owala worldwide rose 60.5% over 11 measured months, from 3.3M to 5.4M in August 2026.

  5. Estimated monthly branded searches for Hydro Flask worldwide rose 22.2% over 11 measured months, from 570K to 697K in August 2026.

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