Thermos vs YETI:Which is more popular?
In September 2026, Thermos and YETI were level in searches among insulated drinkware brands worldwide, with an estimated 368K versus 388K branded searches, at 5.7% and 6% of the total. When we asked ChatGPT and Google AI Overviews about insulated drinkware brands, Thermos and YETI each appeared in four of the five answers. YETI was mentioned before Thermos in every answer.
Who do people search for more?
YETI, about 5% more searches than Thermos
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
YETI, named ahead of Thermos in every answer
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Top insulated drinkware brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Thermos was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. YETI was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. YETI was listed before Thermos in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Hydro Flask4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- YETI4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Thermos4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Owala3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Stanley3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Zojirushi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Corkcicle0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about insulated drinkware brands
5 answers
Asked ChatGPT
“Which insulated drinkware brand should I buy?”
Asked ChatGPT
“What are the best insulated drinkware brands?”
Asked ChatGPT
“What's the best insulated drinkware brand for keeping drinks hot or cold?”
Searched Google, AI Overview
“insulated water bottle”
Searched Google, AI Overview
“hot cold bottle”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Thermos or YETI more popular in search?
This chart shows how often people search Google for Thermos and YETI by name. Each line represents a brand's share of searches for all seven insulated drinkware brands we track, month by month, from English-language searches worldwide.
Share of searches by month for YETI, Thermos. The figures are in the table below the chart.
View monthly share of searches table
| Month | Owala | Stanley | Hydro Flask | YETI | Thermos | Corkcicle | Zojirushi |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 61.2% | 9.9% | 10.5% | 6.8% | 6.8% | 2.9% | 2% |
| Nov 2025 | 67.9% | 7.6% | 9% | 6.4% | 4.8% | 2.5% | 1.8% |
| Dec 2025 | 62.8% | 8.5% | 9.5% | 9.3% | 5% | 2.6% | 2.2% |
| Jan 2026 | 62% | 8.8% | 10% | 7.5% | 6.5% | 2.3% | 2.9% |
| Feb 2026 | 64.8% | 8.1% | 9.2% | 7.7% | 5.9% | 2.1% | 2.2% |
| Mar 2026 | 66.1% | 8.9% | 8.8% | 6.4% | 5.7% | 2% | 2.1% |
| Apr 2026 | 63.9% | 9.7% | 8.9% | 7.1% | 5.7% | 2.6% | 2.1% |
| May 2026 | 60% | 9.8% | 8.4% | 7.7% | 9.8% | 2.4% | 2% |
| Jun 2026 | 62.2% | 11.4% | 8.6% | 7.9% | 5.5% | 2.4% | 2% |
| Jul 2026 | 66.4% | 10% | 8.6% | 6.8% | 4.5% | 2% | 1.7% |
| Aug 2026 | 66.3% | 11.2% | 8.6% | 5.9% | 4.6% | 1.7% | 1.7% |
| Sep 2026 | 67.2% | 10.2% | 7.2% | 6% | 5.7% | 2.1% | 1.7% |
How has the Thermos and YETI comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Thermos took it in May 2026, YETI took it in June 2026.
- Across the 12 months ending September 2026, Thermos’ share of searches among insulated drinkware brands worldwide moved from 6.8% to 5.7%, and its estimated monthly branded searches held steady at 368K.
- Across the 12 months ending September 2026, YETI’s share of searches among insulated drinkware brands worldwide moved from 6.8% to 6%, and its estimated monthly branded searches moved from 368K to 388K.
How did search popularity change for insulated drinkware brands worldwide in September 2026?
1 change
In September 2026, Thermos gained share of searches among insulated drinkware brands worldwide, from 4.6% to 5.7%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Thermos’ and YETI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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