How popular isThermos?
In September 2026, people searched for Thermos by name about 368,000 times worldwide, about the same as the previous year. These searches made up 5.7% of all global insulated drinkware brand searches, placing Thermos fifth out of seven brands. When we asked both ChatGPT and Google AI Overviews about insulated drinkware brands, Thermos appeared in four of the five answers and was the sixth most recommended of the seven.
Thermos is the fifth most searched of 7 competitors and the sixth most recommended in AI answers.
OwalaShare of searches 67.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
StanleyShare of searches 10.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
Hydro FlaskShare of searches 7.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
YETIShare of searches 6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
ThermosShare of searches 5.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 6th
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Top insulated drinkware brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Thermos was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Thermos is the sixth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Hydro Flask4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- YETI4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Thermos4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Owala3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Stanley3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Zojirushi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Corkcicle0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about insulated drinkware brands
5 answers
Asked ChatGPT
“Which insulated drinkware brand should I buy?”
Asked ChatGPT
“What are the best insulated drinkware brands?”
Asked ChatGPT
“What's the best insulated drinkware brand for keeping drinks hot or cold?”
Searched Google, AI Overview
“insulated water bottle”
Searched Google, AI Overview
“hot cold bottle”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Which insulated drinkware brands compete with Thermos?
Share of searches by month for Owala, Stanley, Hydro Flask, YETI, Thermos, Corkcicle. The figures are in the table below the chart.
View monthly share of searches table
| Month | Owala | Stanley | Hydro Flask | YETI | Thermos | Corkcicle | Zojirushi |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 61.2% | 9.9% | 10.5% | 6.8% | 6.8% | 2.9% | 2% |
| Nov 2025 | 67.9% | 7.6% | 9% | 6.4% | 4.8% | 2.5% | 1.8% |
| Dec 2025 | 62.8% | 8.5% | 9.5% | 9.3% | 5% | 2.6% | 2.2% |
| Jan 2026 | 62% | 8.8% | 10% | 7.5% | 6.5% | 2.3% | 2.9% |
| Feb 2026 | 64.8% | 8.1% | 9.2% | 7.7% | 5.9% | 2.1% | 2.2% |
| Mar 2026 | 66.1% | 8.9% | 8.8% | 6.4% | 5.7% | 2% | 2.1% |
| Apr 2026 | 63.9% | 9.7% | 8.9% | 7.1% | 5.7% | 2.6% | 2.1% |
| May 2026 | 60% | 9.8% | 8.4% | 7.7% | 9.8% | 2.4% | 2% |
| Jun 2026 | 62.2% | 11.4% | 8.6% | 7.9% | 5.5% | 2.4% | 2% |
| Jul 2026 | 66.4% | 10% | 8.6% | 6.8% | 4.5% | 2% | 1.7% |
| Aug 2026 | 66.3% | 11.2% | 8.6% | 5.9% | 4.6% | 1.7% | 1.7% |
| Sep 2026 | 67.2% | 10.2% | 7.2% | 6% | 5.7% | 2.1% | 1.7% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 67.2% | 4.4M | -18.6% | +0.8 points | |
| 2, held 2nd | 10.2% | 659K | -27.3% | -1.1 points | |
| 3, held 3rd | 7.2% | 470K | -32.4% | -1.4 points | |
| 4, held 4th | 6% | 388K | -18.4% | +0.1 points | |
| 5, held 5th | 5.7% | 368K | 0% | +1.1 points | |
| 6, held 6th | 2.1% | 135K | -0.79% | +0.4 points | |
| 7, held 7th | 1.7% | 110K | -18.5% | 0 points |
1.
Owala67.2%
Held 1st. 4.4M estimated branded searches, -18.6% vs prior month. Share +0.8 points.
2.
Stanley10.2%
Held 2nd. 659K estimated branded searches, -27.3% vs prior month. Share -1.1 points.
7.2%
Held 3rd. 470K estimated branded searches, -32.4% vs prior month. Share -1.4 points.
4.
YETI6%
Held 4th. 388K estimated branded searches, -18.4% vs prior month. Share +0.1 points.
5.
Thermos5.7%
Held 5th. 368K estimated branded searches, 0% vs prior month. Share +1.1 points.
2.1%
Held 6th. 135K estimated branded searches, -0.79% vs prior month. Share +0.4 points.
1.7%
Held 7th. 110K estimated branded searches, -18.5% vs prior month. Share 0 points.
Compare popularity between Thermos and its closest rivals
Every comparison with Thermos
6 comparisons
How has branded search demand for Thermos changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Thermos worldwide held steady at 368K.
- Across the 12 months ending September 2026, Thermos’ share of searches among insulated drinkware brands worldwide decreased from 6.8% to 5.7%.
- Across the 12 months ending September 2026, Thermos’ share of searches among insulated drinkware brands worldwide peaked at 9.8% in May 2026 and was lowest at 4.5% in July 2026.
How did search popularity change for insulated drinkware brands worldwide in September 2026?
5 changes
In September 2026, Thermos gained share of searches among insulated drinkware brands worldwide, from 4.6% to 5.7%.
In September 2026, Owala gained share of searches among insulated drinkware brands worldwide, from 66.3% to 67.2%.
In September 2026, Hydro Flask lost share of searches among insulated drinkware brands worldwide, from 8.6% to 7.2%.
In September 2026, Stanley lost share of searches among insulated drinkware brands worldwide, from 11.2% to 10.2%.
Estimated monthly branded searches for Corkcicle worldwide fell 13.2% over 12 measured months, from 156K to 135K in September 2026.
How are Thermos’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Thermos’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- thermos
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