Brandwave

Corkcicle vs Thermos:Which is more popular?

In September 2026, Thermos had more branded searches than Corkcicle among insulated drinkware brands worldwide. Thermos had about 368,000 branded searches, while Corkcicle had 135,000. Thermos made up 5.7% of all insulated drinkware brand searches we track, and Corkcicle accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about insulated drinkware brands, Thermos appeared in four of the five answers and Corkcicle in none.

Among insulated drinkware brands worldwide in September 2026

Who do people search for more?

Thermos, about 3 searches for every 1 for Corkcicle

Thermos 368K searchesCorkcicle 135K searches

Who does AI mention more?

Thermos, mentioned in 4 of 5 answers, Corkcicle in 0

Thermos in 4 of 5Corkcicle in 0 of 5

Who does AI recommend more?

Thermos, the only one of the two named

Thermos first in 3Corkcicle never named

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Top insulated drinkware brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Thermos was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Corkcicle did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. YETI1st
  2. Owala2nd
  3. Hydro Flask3rd
  4. Zojirushi4th
  5. Stanley5th
  6. Thermos6th
  7. Corkcicle–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hydro Flask4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • YETI4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Thermos4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Owala3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stanley3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zojirushi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Corkcicle0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about insulated drinkware brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Corkcicle or Thermos more popular in search?

This chart shows how often people search Google for Corkcicle and Thermos by name. Each line represents a brand's share of searches for all seven insulated drinkware brands we track, month by month, from English-language searches worldwide.

Corkcicle and Thermos among insulated drinkware brands worldwide, by month

Share of searches by month for Thermos, Corkcicle. The figures are in the table below the chart.

View monthly share of searches table
MonthOwalaStanleyHydro FlaskYETIThermosCorkcicleZojirushi
Oct 202561.2%9.9%10.5%6.8%6.8%2.9%2%
Nov 202567.9%7.6%9%6.4%4.8%2.5%1.8%
Dec 202562.8%8.5%9.5%9.3%5%2.6%2.2%
Jan 202662%8.8%10%7.5%6.5%2.3%2.9%
Feb 202664.8%8.1%9.2%7.7%5.9%2.1%2.2%
Mar 202666.1%8.9%8.8%6.4%5.7%2%2.1%
Apr 202663.9%9.7%8.9%7.1%5.7%2.6%2.1%
May 202660%9.8%8.4%7.7%9.8%2.4%2%
Jun 202662.2%11.4%8.6%7.9%5.5%2.4%2%
Jul 202666.4%10%8.6%6.8%4.5%2%1.7%
Aug 202666.3%11.2%8.6%5.9%4.6%1.7%1.7%
Sep 202667.2%10.2%7.2%6%5.7%2.1%1.7%

How has the Corkcicle and Thermos comparison changed over the last 12 months?

3 findings

How did search popularity change for insulated drinkware brands worldwide in September 2026?

2 changes
  1. In September 2026, Thermos gained share of searches among insulated drinkware brands worldwide, from 4.6% to 5.7%.

  2. Estimated monthly branded searches for Corkcicle worldwide fell 13.2% over 12 measured months, from 156K to 135K in September 2026.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Corkcicle’s and Thermos’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Corkcicle

7 branded search terms

  • corkcicle
  • corkcicle bottle
  • corkcicle canteen
  • corkcicle cold cup
  • corkcicle cruiser
  • corkcicle tumbler
  • corkcicle water bottle

Thermos

1 branded search term

  • thermos

How the Brand Demand Index is measured

Other head-to-heads among insulated drinkware brands

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