Hydro Flask vs YETI:Which is more popular by branded search?
In August 2026, Hydro Flask had more branded searches than YETI among insulated drinkware brands worldwide. Hydro Flask was estimated to have 697K branded searches compared to YETI’s 483K, and held a 9.2% Share of Search versus YETI’s 6.4%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Follow Hydro Flask vs YETI and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Hydro Flask or YETI?
Compare brands that offers insulated drinkware, including bottles and tumblers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hydro Flask, YETI. The figures are in the table below the chart.
View monthly share of search table
| Month | Owala | Stanley | Hydro Flask | YETI | Corkcicle |
|---|---|---|---|---|---|
| Oct 2025 | 67.1% | 10.8% | 11.5% | 7.5% | 3.1% |
| Nov 2025 | 72.5% | 8.2% | 9.7% | 7% | 2.7% |
| Dec 2025 | 67.6% | 9.1% | 10.2% | 10.2% | 2.8% |
| Jan 2026 | 68.3% | 9.7% | 11.1% | 8.4% | 2.5% |
| Feb 2026 | 69.7% | 9.6% | 9.9% | 8.4% | 2.3% |
| Mar 2026 | 71.6% | 9.6% | 9.5% | 7% | 2.2% |
| Apr 2026 | 69.2% | 10.5% | 9.7% | 7.8% | 2.8% |
| May 2026 | 67.8% | 11.1% | 9.5% | 8.9% | 2.7% |
| Jun 2026 | 67.1% | 12.3% | 9.3% | 8.7% | 2.6% |
| Jul 2026 | 70.7% | 10.7% | 9.1% | 7.4% | 2.2% |
| Aug 2026 | 70.7% | 12% | 9.2% | 6.4% | 1.8% |
| Sep 2026 | — | — | — | — | — |
How has the Hydro Flask and YETI comparison changed over the last 12 months?
3 findings
- Hydro Flask was ahead of YETI in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hydro Flask’s estimated Share of Search among insulated drinkware brands worldwide moved from 11.5% to 9.2%, and its estimated monthly branded searches moved from 570K to 697K.
- Across the 11 months ending August 2026, YETI’s estimated Share of Search among insulated drinkware brands worldwide moved from 7.5% to 6.4%, and its estimated monthly branded searches moved from 375K to 483K.
How did search popularity change for insulated drinkware brands worldwide in August 2026?
2 changes
In August 2026, YETI lost estimated Share of Search among insulated drinkware brands worldwide, from 7.4% to 6.4%.
Estimated monthly branded searches for Hydro Flask worldwide rose 22.2% over 11 measured months, from 570K to 697K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Hydro Flask’s and YETI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hydro Flask
4 branded search terms
- hydro flask
- hydro flask bottle
- hydro flask com
- hydro flask tumbler
YETI
5 branded search terms
- yeti com
- yeti drinkware
- yeti rambler
- yeti tumbler
- yeti water bottle
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.