Owala vs Stanley:Which is more popular by branded search?
In August 2026, Owala had more branded searches than Stanley among insulated drinkware brands worldwide. Owala was estimated to have 5.4M branded searches compared to Stanley’s 907K, and held a 70.7% Share of Search versus Stanley’s 12%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Owala or Stanley?
Compare brands that offers insulated drinkware, including bottles and tumblers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Owala, Stanley. The figures are in the table below the chart.
View monthly share of search table
| Month | Owala | Stanley | Hydro Flask | YETI | Corkcicle |
|---|---|---|---|---|---|
| Oct 2025 | 67.1% | 10.8% | 11.5% | 7.5% | 3.1% |
| Nov 2025 | 72.5% | 8.2% | 9.7% | 7% | 2.7% |
| Dec 2025 | 67.6% | 9.1% | 10.2% | 10.2% | 2.8% |
| Jan 2026 | 68.3% | 9.7% | 11.1% | 8.4% | 2.5% |
| Feb 2026 | 69.7% | 9.6% | 9.9% | 8.4% | 2.3% |
| Mar 2026 | 71.6% | 9.6% | 9.5% | 7% | 2.2% |
| Apr 2026 | 69.2% | 10.5% | 9.7% | 7.8% | 2.8% |
| May 2026 | 67.8% | 11.1% | 9.5% | 8.9% | 2.7% |
| Jun 2026 | 67.1% | 12.3% | 9.3% | 8.7% | 2.6% |
| Jul 2026 | 70.7% | 10.7% | 9.1% | 7.4% | 2.2% |
| Aug 2026 | 70.7% | 12% | 9.2% | 6.4% | 1.8% |
| Sep 2026 | — | — | — | — | — |
How has the Owala and Stanley comparison changed over the last 12 months?
3 findings
- Owala was ahead of Stanley in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Owala’s estimated Share of Search among insulated drinkware brands worldwide moved from 67.1% to 70.7%, and its estimated monthly branded searches moved from 3.3M to 5.4M.
- Across the 11 months ending August 2026, Stanley’s estimated Share of Search among insulated drinkware brands worldwide moved from 10.8% to 12%, and its estimated monthly branded searches moved from 536K to 907K.
How did search popularity change for insulated drinkware brands worldwide in August 2026?
2 changes
In August 2026, Stanley gained estimated Share of Search among insulated drinkware brands worldwide, from 10.7% to 12%.
Estimated monthly branded searches for Owala worldwide rose 60.5% over 11 measured months, from 3.3M to 5.4M in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Owala’s and Stanley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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