How popular isStanley in search?
In August 2026, there were an estimated 907K branded searches for Stanley worldwide which is up 69.2% over the last 11 months. Stanley holds 12% estimated Share of Search among insulated drinkware brands worldwide and is ranked 2nd of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Owala70.7%
Stanley12%
Hydro Flask9.2%
YETI6.4%
Corkcicle1.8%
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Which insulated drinkware brands compete with Stanley?
Share of Search by month for Owala, Stanley, Hydro Flask, YETI. The figures are in the table below the chart.
View monthly share of search table
| Month | Owala | Stanley | Hydro Flask | YETI | Corkcicle |
|---|---|---|---|---|---|
| Oct 2025 | 67.1% | 10.8% | 11.5% | 7.5% | 3.1% |
| Nov 2025 | 72.5% | 8.2% | 9.7% | 7% | 2.7% |
| Dec 2025 | 67.6% | 9.1% | 10.2% | 10.2% | 2.8% |
| Jan 2026 | 68.3% | 9.7% | 11.1% | 8.4% | 2.5% |
| Feb 2026 | 69.7% | 9.6% | 9.9% | 8.4% | 2.3% |
| Mar 2026 | 71.6% | 9.6% | 9.5% | 7% | 2.2% |
| Apr 2026 | 69.2% | 10.5% | 9.7% | 7.8% | 2.8% |
| May 2026 | 67.8% | 11.1% | 9.5% | 8.9% | 2.7% |
| Jun 2026 | 67.1% | 12.3% | 9.3% | 8.7% | 2.6% |
| Jul 2026 | 70.7% | 10.7% | 9.1% | 7.4% | 2.2% |
| Aug 2026 | 70.7% | 12% | 9.2% | 6.4% | 1.8% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 70.7% | 5.4M | +21% | 0 points | |
| 2, held 2nd | 12% | 907K | +35.6% | +1.3 points | |
| 3, held 3rd | 9.2% | 697K | +21.8% | +0.1 points | |
| 4, held 4th | 6.4% | 483K | +4.9% | -1 points | |
| 5, held 5th | 1.8% | 136K | +1.1% | -0.4 points |
1.
Owala70.7%
held 1st · 5.4M estimated branded searches · +21% vs prior month · 0 points
2.
Stanley12%
held 2nd · 907K estimated branded searches · +35.6% vs prior month · +1.3 points
9.2%
held 3rd · 697K estimated branded searches · +21.8% vs prior month · +0.1 points
4.
YETI6.4%
held 4th · 483K estimated branded searches · +4.9% vs prior month · -1 points
1.8%
held 5th · 136K estimated branded searches · +1.1% vs prior month · -0.4 points
Compare search popularity between Stanley and its closest rivals
How has branded search demand for Stanley changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Stanley worldwide rose from 536K to 907K.
- Across the 11 months ending August 2026, Stanley’s estimated Share of Search among insulated drinkware brands worldwide increased from 10.8% to 12%.
- Across the 11 months ending August 2026, Stanley’s estimated Share of Search among insulated drinkware brands worldwide peaked at 12.3% in June 2026 and was lowest at 8.2% in November 2025.
- Across the 11 months ending August 2026, Stanley rose from 3rd to 2nd among insulated drinkware brands worldwide.
How did search popularity change for insulated drinkware brands worldwide in August 2026?
5 changes
In August 2026, Stanley gained estimated Share of Search among insulated drinkware brands worldwide, from 10.7% to 12%.
In August 2026, YETI lost estimated Share of Search among insulated drinkware brands worldwide, from 7.4% to 6.4%.
Corkcicle’s estimated Share of Search among insulated drinkware brands worldwide has lost ground for 3 months in a row, from 2.7% to 1.8% in August 2026.
Estimated monthly branded searches for Owala worldwide rose 60.5% over 11 measured months, from 3.3M to 5.4M in August 2026.
Estimated monthly branded searches for Hydro Flask worldwide rose 22.2% over 11 measured months, from 570K to 697K in August 2026.
How is Stanley measured?
Brandwave collects information about searches that people make online using Stanley’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- stanley iceflow
- stanley quencher
- stanley tumbler
- stanley water bottle
- stanley1913 com
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Is Stanley your brand?
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