Brandwave

Chilly's vs Stanley:Which is searched more?

In September 2026, Chilly's had more branded searches than Stanley among insulated tumbler brands worldwide. Chilly's was estimated to have 110K branded searches compared to Stanley’s 49.5K, and held a 12.7% Share of Search versus Stanley’s 5.7%. These are worldwide searches for English-language branded terms.

Share of Search among insulated tumbler brands worldwide in September 2026Which is more popular in search, Chilly's or Stanley?
Chilly's12.7%110K searches
vs
Stanley5.7%49.5K searches

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Which is more popular in search, Chilly's or Stanley?

Compare the insulated tumbler brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Chilly's and Stanley among insulated tumbler brands worldwide, by month

Share of Search by month for Chilly's, Stanley. The figures are in the table below the chart.

View monthly share of search table
MonthHydro FlaskFrank GreenChilly'sCorkcicleStanleyOwalaYETI
Oct 202552.8%15.8%13%13%4.8%0.42%0.28%
Nov 202552.2%19.1%10.5%12.8%4.7%0.51%0.28%
Dec 202552.2%19.1%10.5%12.8%4.7%0.51%0.28%
Jan 202652.5%15.8%15.8%10.5%4.7%0.42%0.28%
Feb 202654%16.2%13.2%10.9%4.9%0.53%0.29%
Mar 202653.4%16%13.1%10.7%5.9%0.64%0.28%
Apr 202652.7%15.8%12.9%12.9%4.7%0.63%0.28%
May 202654.1%13.2%13.3%13.2%4.9%0.97%0.43%
Jun 202653.5%13.1%13.1%13.1%5.9%0.78%0.64%
Jul 202657.9%14.2%9.6%11.6%5.2%1%0.46%
Aug 202659.4%14.6%9.7%9.7%5.3%0.87%0.32%
Sep 202651.9%15.6%12.7%12.7%5.7%1.1%0.33%

How has the Chilly's and Stanley comparison changed over the last 12 months?

  • Chilly's was ahead of Stanley in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Chilly's’ estimated Share of Search among insulated tumbler brands worldwide moved from 13% to 12.7%, and its estimated monthly branded searches moved from 135K to 110K.
  • Across the 12 months ending September 2026, Stanley’s estimated Share of Search among insulated tumbler brands worldwide moved from 4.8% to 5.7%, and its estimated monthly branded searches held steady at 49.5K.

How did search popularity change for insulated tumbler brands worldwide in September 2026?

  1. In September 2026, Chilly's gained estimated Share of Search among insulated tumbler brands worldwide, from 9.7% to 12.7%.

Other head-to-heads among insulated tumbler brands

How each brand is measured

Brandwave collects information about searches that people make online using Chilly's’ and Stanley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Chilly's

2 branded search terms

  • chilly s
  • chillys

Stanley

1 branded search term

  • stanley iceflow

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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