Brandwave

Bread maker brands:Which brands are most popular in search?

In August 2026, Breville was the most searched among bread maker brands worldwide, with an estimated 845K branded searches and 62.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Breville62.8%
  2. Cuisinart14.9%
  3. Zojirushi10%
  4. Sunbeam6.7%
  5. Panasonic5.5%

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Share of SearchLeaderboard

Compare the bread maker brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among bread maker brands worldwide, by month

Share of Search by month for Breville, Cuisinart, Zojirushi, Sunbeam, Panasonic. The figures are in the table below the chart.

View monthly share of search table
MonthBrevilleCuisinartZojirushiSunbeamPanasonic
Oct 202559.1%14.5%7.9%6.5%11.9%
Nov 202567.2%14.9%6.7%4.5%6.7%
Dec 202566.9%14.9%8.2%4.5%5.5%
Jan 202663.3%14.7%9.9%5.4%6.6%
Feb 202663.3%13.8%9.2%6.2%7.5%
Mar 202660.9%16%8.7%7.2%7.2%
Apr 202663.6%13.7%9.1%7.5%6.1%
May 202661.8%16.2%8.8%7.3%5.9%
Jun 202664.7%13.8%9.2%6.2%6.2%
Jul 202664.9%15.4%8.4%5.7%5.7%
Aug 202662.8%14.9%10%6.7%5.5%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Breville

    62.8%

    Held 1st. 845K estimated branded searches, -0.32% vs prior month. Share -2.1 points.

  2. 2.Cuisinart

    14.9%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share -0.4 points.

  3. 3.Zojirushi

    10%

    Held 3rd. 135K estimated branded searches, +22.7% vs prior month. Share +1.6 points.

  4. 4.Sunbeam

    6.7%

    Moved from 5th to 4th. 90.5K estimated branded searches, +22.3% vs prior month. Share +1.1 points.

  5. 5.Panasonic

    5.5%

    Moved from 4th to 5th. 74K estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among bread maker brands worldwide?

In August 2026, Breville was the most searched among bread maker brands worldwide, with an estimated 845K branded searches and 62.8% estimated Share of Search within this set. Cuisinart is in 2nd place, 47.9 percentage points behind at 14.9% Share of Search.

Global bread maker brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Breville59.1% → 62.8%67.2%Nov 202559.1%Oct 20251st
Cuisinart14.5% → 14.9%16.2%May 202613.7%Apr 20262nd
Zojirushi7.9% → 10%10%Aug 20266.7%Nov 20254th → 3rd
Sunbeam6.5% → 6.7%7.5%Apr 20264.5%Nov 20255th → 4th
Panasonic11.9% → 5.5%11.9%Oct 20255.5%Dec 20253rd → 5th

Each finding as a sentence

  • Across the 11 months ending August 2026, Breville’s estimated Share of Search among bread maker brands worldwide increased from 59.1% to 62.8%.
  • Across the 11 months ending August 2026, Zojirushi’s estimated Share of Search among bread maker brands worldwide increased from 7.9% to 10%.
  • Across the 11 months ending August 2026, Panasonic’s estimated Share of Search among bread maker brands worldwide decreased from 11.9% to 5.5%.
  • Across the 11 months ending August 2026, Breville’s estimated Share of Search among bread maker brands worldwide peaked at 67.2% in November 2025 and was lowest at 59.1% in October 2025.
  • Across the 11 months ending August 2026, Cuisinart’s estimated Share of Search among bread maker brands worldwide peaked at 16.2% in May 2026 and was lowest at 13.7% in April 2026.
  • Across the 11 months ending August 2026, Zojirushi’s estimated Share of Search among bread maker brands worldwide peaked at 10% in August 2026 and was lowest at 6.7% in November 2025.
  • Across the 11 months ending August 2026, Sunbeam’s estimated Share of Search among bread maker brands worldwide peaked at 7.5% in April 2026 and was lowest at 4.5% in November 2025.
  • Across the 11 months ending August 2026, Panasonic’s estimated Share of Search among bread maker brands worldwide peaked at 11.9% in October 2025 and was lowest at 5.5% in December 2025.
  • Across the 11 months ending August 2026, Zojirushi rose from 4th to 3rd among bread maker brands worldwide.
  • Across the 11 months ending August 2026, Sunbeam rose from 5th to 4th among bread maker brands worldwide.
  • Across the 11 months ending August 2026, Panasonic fell from 3rd to 5th among bread maker brands worldwide.
  • Across the 11 months ending August 2026, Cuisinart held steady: its estimated Share of Search among bread maker brands worldwide moved less than 0.5 percentage points.

How did search popularity change for bread maker brands worldwide in August 2026?

  1. In August 2026, Sunbeam overtook Panasonic to rank 4th among bread maker brands worldwide, at 6.7%.

  2. In August 2026, Zojirushi gained estimated Share of Search among bread maker brands worldwide, from 8.4% to 10%.

  3. In August 2026, Breville lost estimated Share of Search among bread maker brands worldwide, from 64.9% to 62.8%.

  4. Estimated monthly branded searches for Panasonic worldwide fell 55.2% over 11 measured months, from 165K to 74K in August 2026.

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