How popular isHamilton Beach?
In September 2026, people searched for Hamilton Beach by name about 75,100 times worldwide, about the same as the previous year. These searches made up 4.8% of all global bread maker brand searches, placing Hamilton Beach sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about bread maker brands, Hamilton Beach appeared in three of the five answers and was the fifth most recommended of the six.
Hamilton Beach is the sixth most searched of 6 competitors and the fifth most recommended in AI answers.
PanasonicShare of searches 57.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
CuisinartShare of searches 13.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
BrevilleShare of searches 10.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
ZojirushiShare of searches 8.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Hamilton BeachShare of searches 4.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
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Top bread maker brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hamilton Beach was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Hamilton Beach is the fifth most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Zojirushi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Cuisinart4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Breville4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Panasonic3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hamilton Beach3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Sunbeam0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bread maker brands
5 answers
Asked ChatGPT
“Which bread maker brand should I buy?”
Asked ChatGPT
“What are the best bread maker brands?”
Asked ChatGPT
“What's the best bread maker brand for fresh homemade bread?”
Searched Google, AI Overview
“best bread maker”
Searched Google, AI Overview
“bread machine reviews”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which bread maker brands compete with Hamilton Beach?
Share of searches by month for Panasonic, Cuisinart, Breville, Zojirushi, Sunbeam, Hamilton Beach. The figures are in the table below the chart.
View monthly share of searches table
| Month | Panasonic | Cuisinart | Breville | Zojirushi | Sunbeam | Hamilton Beach |
|---|---|---|---|---|---|---|
| Oct 2025 | 56.1% | 16% | 8.4% | 8.6% | 6.2% | 4.6% |
| Nov 2025 | 46.7% | 22.6% | 12.8% | 8.8% | 5.3% | 3.9% |
| Dec 2025 | 44.5% | 22.4% | 12.2% | 11.2% | 5.2% | 4.5% |
| Jan 2026 | 48.8% | 21% | 9% | 11.7% | 5.5% | 4% |
| Feb 2026 | 62.3% | 13.7% | 7.9% | 7.8% | 4.8% | 3.6% |
| Mar 2026 | 55.3% | 17.9% | 8.3% | 7.9% | 6.1% | 4.6% |
| Apr 2026 | 62.1% | 12.5% | 7.9% | 7.5% | 5.8% | 4.3% |
| May 2026 | 60.9% | 14.1% | 7.7% | 7.4% | 5.7% | 4.2% |
| Jun 2026 | 58.6% | 13.9% | 9% | 8.3% | 5.3% | 4.9% |
| Jul 2026 | 56.6% | 15.8% | 8.7% | 8% | 5.2% | 5.8% |
| Aug 2026 | 55.2% | 15.6% | 8.3% | 9.4% | 6% | 5.6% |
| Sep 2026 | 57.2% | 13.8% | 10.7% | 8.3% | 5.2% | 4.8% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57.2% | 884K | -1.5% | +2.1 points | |
| 2, held 2nd | 13.8% | 213K | -16% | -1.8 points | |
| 3, moved from 4th to 3rd | 10.7% | 165K | +22.2% | +2.4 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 8.3% | 128K | -16.3% | -1.1 pointsmoved from 3rd to 4th | |
| 5, held 5th | 5.2% | 80.6K | -17% | -0.8 points | |
| 6, held 6th | 4.8% | 74K | -18.2% | -0.8 points |
57.2%
Held 1st. 884K estimated branded searches, -1.5% vs prior month. Share +2.1 points.
13.8%
Held 2nd. 213K estimated branded searches, -16% vs prior month. Share -1.8 points.
3.
Breville10.7%
Moved from 4th to 3rd. 165K estimated branded searches, +22.2% vs prior month. Share +2.4 points.
8.3%
Moved from 3rd to 4th. 128K estimated branded searches, -16.3% vs prior month. Share -1.1 points.
5.
Sunbeam5.2%
Held 5th. 80.6K estimated branded searches, -17% vs prior month. Share -0.8 points.
4.8%
Held 6th. 74K estimated branded searches, -18.2% vs prior month. Share -0.8 points.
Compare popularity between Hamilton Beach and its closest rivals
Every comparison with Hamilton Beach
18 comparisons
- Breville vs Hamilton Beach
- Hamilton Beach vs Le Creuset
- Hamilton Beach vs Russell Hobbs
- Hamilton Beach vs Smeg
- All-Clad vs Hamilton Beach
- Crockpot vs Hamilton Beach
- Cuisinart vs Hamilton Beach
- Hamilton Beach vs KitchenAid
- Hamilton Beach vs Ninja
- Hamilton Beach vs Panasonic
- Hamilton Beach vs Sunbeam
- Hamilton Beach vs Zojirushi
- Bodum vs Hamilton Beach
- Dualit vs Hamilton Beach
- Hamilton Beach vs Lakeland
- Hamilton Beach vs Philips
- Hamilton Beach vs ZWILLING
- Braun vs Hamilton Beach
How has branded search demand for Hamilton Beach changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Hamilton Beach worldwide held steady, from 75.2K to 75.1K.
- Across the 12 months ending September 2026, Hamilton Beach’s share of searches among bread maker brands worldwide peaked at 5.8% in July 2026 and was lowest at 3.6% in February 2026.
How did search popularity change for bread maker brands worldwide in September 2026?
6 changes
In September 2026, Breville overtook Zojirushi to rank 3rd among bread maker brands worldwide, with 10.7% of the searches.
In September 2026, Panasonic gained share of searches among bread maker brands worldwide, from 55.2% to 57.2%.
In September 2026, Cuisinart lost share of searches among bread maker brands worldwide, from 15.6% to 13.8%.
In September 2026, Zojirushi lost share of searches among bread maker brands worldwide, from 9.4% to 8.3%.
In September 2026, Hamilton Beach lost share of searches among bread maker brands worldwide, from 5.6% to 4.8%.
In September 2026, Sunbeam lost share of searches among bread maker brands worldwide, from 6% to 5.2%.
How are Hamilton Beach’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Hamilton Beach’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- hamilton beach
- hamilton beach chopper
- hamilton beach food chopper
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Where does Hamilton Beach compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Crock pot brands | 6th of 6 | 2.6% | Show ranking |
| Hand mixer brands | 5th of 6 | 2.7% | Show ranking |
| Turkey roaster brands | 4th of 4 | 4% | Show ranking |
| Bread maker brands | 6th of 6 | 4.8% | Shown above |
| Toaster brands | 5th of 7 | 4.8% | Show ranking |
| Mini chopper brands | 4th of 4 | 0.08% | Show ranking |
| Tea kettle brands | 4th of 6 | 5.4% | Show ranking |
| Slow cooker brands | 6th of 7 | 6.1% | Show ranking |
| Egg cooker brands | 3rd of 4 | 16.1% | Show ranking |
Is Hamilton Beach your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.