Slow cooker brands:Which brands are most popular in search?
In August 2026, Philips was the most searched among slow cooker brands worldwide, with an estimated 1.1M branded searches and 44.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Philips44.1%
Breville33.9%
- Crockpot14.7%
Russell Hobbs3.6%
Sunbeam3.6%
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Share of SearchLeaderboard
Compare the slow cooker brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Philips, Breville, Crockpot, Russell Hobbs, Sunbeam. The figures are in the table below the chart.
View monthly share of search table
| Month | Philips | Breville | Crockpot | Russell Hobbs | Sunbeam |
|---|---|---|---|---|---|
| Oct 2025 | 40.4% | 30.6% | 20.5% | 5% | 3.4% |
| Nov 2025 | 35.9% | 38.1% | 18.9% | 4.6% | 2.5% |
| Dec 2025 | 37.8% | 36.9% | 18.4% | 4.5% | 2.5% |
| Jan 2026 | 37.4% | 36.1% | 18.8% | 4.6% | 3.1% |
| Feb 2026 | 42.6% | 33.2% | 16.1% | 4.8% | 3.2% |
| Mar 2026 | 41.8% | 33.4% | 16.1% | 4.8% | 4% |
| Apr 2026 | 42.9% | 35.1% | 13.8% | 4.1% | 4.1% |
| May 2026 | 42.1% | 35.6% | 13.9% | 4.2% | 4.2% |
| Jun 2026 | 43.5% | 37% | 11.7% | 4.3% | 3.5% |
| Jul 2026 | 44.6% | 35.8% | 12.7% | 3.8% | 3.1% |
| Aug 2026 | 44.1% | 33.9% | 14.7% | 3.6% | 3.6% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.1% | 1.1M | +4.3% | -0.4 points | |
| 2, held 2nd | 33.9% | 845K | -0.32% | -1.9 points | |
| 3, held 3rd | 14.7% | 368K | +22.3% | +2 points | |
| 4, held 4th | 3.6% | 90.5K | 0% | -0.2 points | |
| 5, held 5th | 3.6% | 90.5K | +22.3% | +0.5 points |
1.
44.1%
Held 1st. 1.1M estimated branded searches, +4.3% vs prior month. Share -0.4 points.
2.
33.9%
Held 2nd. 845K estimated branded searches, -0.32% vs prior month. Share -1.9 points.
3.Crockpot
14.7%
Held 3rd. 368K estimated branded searches, +22.3% vs prior month. Share +2 points.
3.6%
Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share -0.2 points.
5.
Sunbeam3.6%
Held 5th. 90.5K estimated branded searches, +22.3% vs prior month. Share +0.5 points.
Compare search popularity between leading brands
- Philips vs Russell Hobbs: compare search popularity
- Philips vs Sunbeam: compare search popularity
- Breville vs Russell Hobbs: compare search popularity
- Breville vs Sunbeam: compare search popularity
- Crockpot vs Russell Hobbs: compare search popularity
- Crockpot vs Sunbeam: compare search popularity
- Russell Hobbs vs Sunbeam: compare search popularity
- Compare any of these brands
Which brand is most popular in search among slow cooker brands worldwide?
5 brands
In August 2026, Philips was the most searched among slow cooker brands worldwide, with an estimated 1.1M branded searches and 44.1% estimated Share of Search within this set. Breville is in 2nd place, 10.3 percentage points behind at 33.9% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Philips | 40.4% → 44.1% | 44.6%Jul 2026 | 35.9%Nov 2025 | 1st |
| Breville | 30.6% → 33.9% | 38.1%Nov 2025 | 30.6%Oct 2025 | 2nd |
| Crockpot | 20.5% → 14.7% | 20.5%Oct 2025 | 11.7%Jun 2026 | 3rd |
| Russell Hobbs | 5% → 3.6% | 5%Oct 2025 | 3.6%Aug 2026 | 4th |
| Sunbeam | 3.4% → 3.6% | 4.2%May 2026 | 2.5%Dec 2025 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Philips’ estimated Share of Search among slow cooker brands worldwide increased from 40.4% to 44.1%.
- Across the 11 months ending August 2026, Breville’s estimated Share of Search among slow cooker brands worldwide increased from 30.6% to 33.9%.
- Across the 11 months ending August 2026, Crockpot’s estimated Share of Search among slow cooker brands worldwide decreased from 20.5% to 14.7%.
- Across the 11 months ending August 2026, Russell Hobbs’ estimated Share of Search among slow cooker brands worldwide decreased from 5% to 3.6%.
- Across the 11 months ending August 2026, Philips’ estimated Share of Search among slow cooker brands worldwide peaked at 44.6% in July 2026 and was lowest at 35.9% in November 2025.
- Across the 11 months ending August 2026, Breville’s estimated Share of Search among slow cooker brands worldwide peaked at 38.1% in November 2025 and was lowest at 30.6% in October 2025.
- Across the 11 months ending August 2026, Crockpot’s estimated Share of Search among slow cooker brands worldwide peaked at 20.5% in October 2025 and was lowest at 11.7% in June 2026.
- Across the 11 months ending August 2026, Sunbeam’s estimated Share of Search among slow cooker brands worldwide peaked at 4.2% in May 2026 and was lowest at 2.5% in December 2025.
- Across the 11 months ending August 2026, Sunbeam held steady: its estimated Share of Search among slow cooker brands worldwide moved less than 0.5 percentage points.
How did search popularity change for slow cooker brands worldwide in August 2026?
4 changes
In August 2026, Crockpot gained estimated Share of Search among slow cooker brands worldwide, from 12.7% to 14.7%.
In August 2026, Sunbeam gained estimated Share of Search among slow cooker brands worldwide, from 3.1% to 3.6%.
In August 2026, Breville lost estimated Share of Search among slow cooker brands worldwide, from 35.8% to 33.9%.
Estimated monthly branded searches for Russell Hobbs worldwide fell 33% over 11 measured months, from 135K to 90.5K in August 2026.
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