Brandwave

Cuisinart vs Russell Hobbs:Which is searched more?

In September 2026, Cuisinart had more branded searches than Russell Hobbs among crepe Maker brands worldwide. Cuisinart was estimated to have 213K branded searches compared to Russell Hobbs’ 153K, and held a 7.8% Share of Search versus Russell Hobbs’ 5.6%. These are worldwide searches for English-language branded terms.

Share of Search among crepe Maker brands worldwide in September 2026Which is more popular in search, Cuisinart or Russell Hobbs?
Cuisinart7.8%213K searches
vs
Russell Hobbs5.6%153K searches

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Which is more popular in search, Cuisinart or Russell Hobbs?

Compare the crepe maker brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Cuisinart and Russell Hobbs among crepe Maker brands worldwide, by month

Share of Search by month for Cuisinart, Russell Hobbs. The figures are in the table below the chart.

View monthly share of search table
MonthMINIBrevilleCuisinartNisbetsRussell HobbsSunbeam
Oct 202543.1%28.9%9%7.1%7.4%4.5%
Nov 202533.7%37.5%12%5.6%7.1%4.2%
Dec 202533.8%37.3%12.5%4.6%6.9%5%
Jan 202637.9%32.8%12%5.1%6.8%5.4%
Feb 202645.7%28.4%8.7%6.2%6.4%4.6%
Mar 202643.7%27.3%10.4%7.2%6.4%5.1%
Apr 202646.1%29%8%6.2%5.7%4.9%
May 202645.6%28.7%9.2%6.2%5.6%4.7%
Jun 202646.4%29.5%8%6.3%5.7%4.1%
Jul 202644.7%31%9%6%5.4%3.8%
Aug 202644.3%30.6%9.2%6%5.6%4.3%
Sep 202644.7%32.2%7.8%6%5.6%3.7%

How has the Cuisinart and Russell Hobbs comparison changed over the last 12 months?

  • Cuisinart was ahead of Russell Hobbs in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Cuisinart’s estimated Share of Search among crepe Maker brands worldwide moved from 9% to 7.8%, and its estimated monthly branded searches moved from 256K to 213K.
  • Across the 12 months ending September 2026, Russell Hobbs’ estimated Share of Search among crepe Maker brands worldwide moved from 7.4% to 5.6%, and its estimated monthly branded searches moved from 208K to 153K.

How did search popularity change for crepe Maker brands worldwide in September 2026?

  1. In September 2026, Cuisinart lost estimated Share of Search among crepe Maker brands worldwide, from 9.2% to 7.8%.

  2. Estimated monthly branded searches for Russell Hobbs worldwide fell 26.5% over 12 measured months, from 208K to 153K in September 2026.

Other head-to-heads among crepe Maker brands

How each brand is measured

Brandwave collects information about searches that people make online using Cuisinart’s and Russell Hobbs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cuisinart

3 branded search terms

  • cuisinart
  • cuisinart bread maker
  • cuisinart food processor

Russell Hobbs

5 branded search terms

  • russell hobbs
  • russell hobbs irons
  • russell hobbs kettle
  • russell hobbs toaster
  • russellhobbs

How the Brand Demand Index is measured

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