Brandwave

How popular isRussell Hobbs in search?

In August 2026, there were an estimated 90.5K branded searches for Russell Hobbs worldwide which is down 33% over the last 11 months. Russell Hobbs holds 1% estimated Share of Search among heaters worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Dyson82.3%
  2. De'Longhi16.1%
  3. Russell Hobbs1%
  4. Vornado0.55%
  5. Dimplex0.01%
  6. Honeywell<0.01%
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Where does Russell Hobbs compete?

Russell Hobbs is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Heaters3rd of 61%Shown below
Electric kettle brands5th of 52.6%Show ranking
Toaster brands4th of 53.3%Show ranking
Slow cooker brands4th of 53.6%Show ranking
Rice cooker brands4th of 55.6%Show ranking

Which heaters compete with Russell Hobbs?

Russell Hobbs against heaters worldwide, by month

Share of Search by month for Dyson, De'Longhi, Russell Hobbs. The figures are in the table below the chart.

View monthly share of search table
MonthDysonDe'LonghiRussell HobbsVornadoDimplexHoneywell
Oct 202582.4%16%1.3%0.32%0.02%<0.01%
Nov 202584.5%14.3%1%0.21%0.02%<0.01%
Dec 202584.4%14.2%1.1%0.28%0.02%<0.01%
Jan 202683.1%15.4%1.2%0.36%0.02%<0.01%
Feb 202683.1%15.3%1.3%0.31%0.02%<0.01%
Mar 202682.6%15.8%1.3%0.31%0.02%<0.01%
Apr 202681.8%16.7%1.1%0.4%0.02%<0.01%
May 202681.7%16.6%1.1%0.6%0.02%<0.01%
Jun 202681.9%16.2%1.1%0.74%0.02%<0.01%
Jul 202680.4%17.5%1.2%0.81%0.02%<0.01%
Aug 202682.3%16.1%1%0.55%0.01%<0.01%
Sep 2026——————

  1. 1.Dyson

    82.3%

    Held 1st. 7.4M estimated branded searches, +22.8% vs prior month. Share +1.9 points.

  2. 2.De'Longhi

    16.1%

    Held 2nd. 1.4M estimated branded searches, +10.5% vs prior month. Share -1.4 points.

  3. 3.Russell Hobbs

    1%

    Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Vornado

    0.55%

    Held 4th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  5. 5.Dimplex

    0.01%

    Held 5th. 1K estimated branded searches, -23.1% vs prior month. Share 0 points.

  6. 6.Honeywell

    <0.01%

    Held 6th. 260 estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare search popularity between Russell Hobbs and its closest rivals

How has branded search demand for Russell Hobbs changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Russell Hobbs worldwide fell from 135K to 90.5K.
  • Across the 11 months ending August 2026, Russell Hobbs’ estimated Share of Search among heaters worldwide held steady, from 1.3% to 1%.

How did search popularity change for heaters worldwide in August 2026?

  1. In August 2026, Dyson gained estimated Share of Search among heaters worldwide, from 80.4% to 82.3%.

  2. In August 2026, De'Longhi lost estimated Share of Search among heaters worldwide, from 17.5% to 16.1%.

  3. Estimated monthly branded searches for Vornado worldwide rose 49.5% over 11 measured months, from 33.1K to 49.5K in August 2026.

  4. Estimated monthly branded searches for Dimplex worldwide fell 58.3% over 11 measured months, from 2.4K to 1K in August 2026.

  5. Estimated monthly branded searches for Russell Hobbs worldwide fell 33% over 11 measured months, from 135K to 90.5K in August 2026.

How is Russell Hobbs measured?

Brandwave collects information about searches that people make online using Russell Hobbs’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • russell hobbs

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How the Brand Demand Index is measured

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