Brandwave

Chip Fryer brands:Which are searched most?

In September 2026, De'Longhi was the most searched among chip Fryer brands worldwide, with an estimated 1.4M branded searches and 26.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. De'Longhi26.6%
  2. MINI22.6%
  3. Ninja21.2%
  4. Breville16.3%
  5. Tefal10.4%
  6. Russell Hobbs2.8%
  7. Tower0.03%

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Share of SearchLeaderboard

Compare the chip fryer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among chip Fryer brands worldwide, by month

Share of Search by month for De'Longhi, MINI, Ninja, Breville, Tefal, Russell Hobbs. The figures are in the table below the chart.

View monthly share of search table
MonthDe'LonghiMININinjaBrevilleTefalRussell HobbsTower
Oct 202529.5%21.9%19.7%14.7%10.5%3.7%0.03%
Nov 202529.5%15.7%22.2%17.5%11.8%3.3%0.02%
Dec 202528.5%16.9%22.3%18.7%10.2%3.4%0.03%
Jan 202627.4%19.3%21.8%16.7%11.3%3.4%0.03%
Feb 202625.9%23.8%21.1%14.8%11.1%3.3%0.04%
Mar 202626.5%23.5%20.9%14.7%11%3.4%0.05%
Apr 202627.1%24%21.6%15.1%9.2%3%0.04%
May 202627.4%24.3%19.2%15.3%10.9%3%0.04%
Jun 202626.5%24.2%21.8%15.4%9.1%3%0.03%
Jul 202627%25.2%19.3%17.5%8.1%3%0.03%
Aug 202627.4%23.1%21.6%16%9%2.9%0.03%
Sep 202626.6%22.6%21.2%16.3%10.4%2.8%0.03%

This month’s ranking, September 2026

  1. 1.De'Longhi

    26.6%

    Held 1st. 1.4M estimated branded searches, -0.62% vs prior month. Share -0.7 points.

  2. 2.MINI

    22.6%

    Held 2nd. 1.2M estimated branded searches, 0% vs prior month. Share -0.5 points.

  3. 3.Ninja

    21.2%

    Held 3rd. 1.1M estimated branded searches, 0% vs prior month. Share -0.4 points.

  4. 4.Breville

    16.3%

    Held 4th. 879K estimated branded searches, +4.1% vs prior month. Share +0.3 points.

  5. 5.Tefal

    10.4%

    Held 5th. 560K estimated branded searches, +17.2% vs prior month. Share +1.3 points.

  6. 6.Russell Hobbs

    2.8%

    Held 6th. 153K estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.Tower

    0.03%

    Held 7th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among chip Fryer brands worldwide?

In September 2026, De'Longhi was the most searched among chip Fryer brands worldwide, with an estimated 1.4M branded searches and 26.6% estimated Share of Search within this set. MINI is in 2nd place, 4 percentage points behind at 22.6% Share of Search.

Global chip Fryer brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
De'Longhi29.5% → 26.6%29.5%Nov 202525.9%Feb 20261st
MINI21.9% → 22.6%25.2%Jul 202615.7%Nov 20252nd
Ninja19.7% → 21.2%22.3%Dec 202519.2%May 20263rd
Breville14.7% → 16.3%18.7%Dec 202514.7%Oct 20254th
Tefal10.5% → 10.4%11.8%Nov 20258.1%Jul 20265th
Russell Hobbs3.7% → 2.8%3.7%Oct 20252.8%Sep 20266th
Tower0.03%0.05%Mar 20260.02%Nov 20257th

Each finding as a sentence

  • Across the 12 months ending September 2026, De'Longhi’s estimated Share of Search among chip Fryer brands worldwide decreased from 29.5% to 26.6%.
  • Across the 12 months ending September 2026, MINI’s estimated Share of Search among chip Fryer brands worldwide increased from 21.9% to 22.6%.
  • Across the 12 months ending September 2026, Ninja’s estimated Share of Search among chip Fryer brands worldwide increased from 19.7% to 21.2%.
  • Across the 12 months ending September 2026, Breville’s estimated Share of Search among chip Fryer brands worldwide increased from 14.7% to 16.3%.
  • Across the 12 months ending September 2026, Russell Hobbs’ estimated Share of Search among chip Fryer brands worldwide decreased from 3.7% to 2.8%.
  • Across the 12 months ending September 2026, De'Longhi’s estimated Share of Search among chip Fryer brands worldwide peaked at 29.5% in November 2025 and was lowest at 25.9% in February 2026.
  • Across the 12 months ending September 2026, MINI’s estimated Share of Search among chip Fryer brands worldwide peaked at 25.2% in July 2026 and was lowest at 15.7% in November 2025.
  • Across the 12 months ending September 2026, Ninja’s estimated Share of Search among chip Fryer brands worldwide peaked at 22.3% in December 2025 and was lowest at 19.2% in May 2026.
  • Across the 12 months ending September 2026, Breville’s estimated Share of Search among chip Fryer brands worldwide peaked at 18.7% in December 2025 and was lowest at 14.7% in October 2025.
  • Across the 12 months ending September 2026, Tefal’s estimated Share of Search among chip Fryer brands worldwide peaked at 11.8% in November 2025 and was lowest at 8.1% in July 2026.
  • Across the 12 months ending September 2026, Tefal and Tower held steady: their estimated Share of Search among chip Fryer brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for chip Fryer brands worldwide in September 2026?

  1. In September 2026, Tefal gained estimated Share of Search among chip Fryer brands worldwide, from 9% to 10.4%.

  2. In September 2026, De'Longhi lost estimated Share of Search among chip Fryer brands worldwide, from 27.4% to 26.6%.

  3. Estimated monthly branded searches for Russell Hobbs worldwide fell 26.5% over 12 measured months, from 208K to 153K in September 2026.

  4. Estimated monthly branded searches for Tower worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

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