How popular isTefal in search?
In September 2026, there were an estimated 560K branded searches for Tefal worldwide which held steady over the last 12 months. Tefal holds 23.7% estimated Share of Search among chip fryer brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Ninja34.9%
De'Longhi28.5%Tefal23.7%
Breville7%
Russell Hobbs5.9%
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Which chip fryer brands compete with Tefal?
Share of Search by month for Ninja, De'Longhi, Tefal, Breville, Russell Hobbs. The figures are in the table below the chart.
View monthly share of search table
| Month | Ninja | De'Longhi | Tefal | Breville | Russell Hobbs |
|---|---|---|---|---|---|
| Oct 2025 | 32.2% | 32.2% | 22.8% | 5.3% | 7.6% |
| Nov 2025 | 31.7% | 31.7% | 23.9% | 6.4% | 6.3% |
| Dec 2025 | 35.5% | 29.1% | 21.4% | 7.2% | 6.9% |
| Jan 2026 | 34.4% | 28.3% | 24.6% | 5.7% | 7% |
| Feb 2026 | 34.9% | 28.5% | 24.2% | 5.7% | 6.7% |
| Mar 2026 | 34.8% | 28.4% | 24.1% | 5.7% | 7% |
| Apr 2026 | 36.8% | 30.1% | 20.9% | 6% | 6.2% |
| May 2026 | 31% | 31% | 25.3% | 6.2% | 6.4% |
| Jun 2026 | 36.9% | 30.2% | 20.6% | 6.1% | 6.2% |
| Jul 2026 | 33.5% | 33.5% | 19.5% | 6.7% | 6.8% |
| Aug 2026 | 36.6% | 29.9% | 21.3% | 6% | 6.2% |
| Sep 2026 | 34.9% | 28.5% | 23.7% | 7% | 5.9% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 34.9% | 823K | 0% | -1.7 points | |
| 2, held 2nd | 28.5% | 673K | 0% | -1.4 points | |
| 3, held 3rd | 23.7% | 560K | +17.2% | +2.5 points | |
| 4, moved from 5th to 4th | 7% | 165K | +22.2% | +1 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 5.9% | 138K | 0% | -0.3 pointsmoved from 4th to 5th |
1.
Ninja34.9%
Held 1st. 823K estimated branded searches, 0% vs prior month. Share -1.7 points.
28.5%
Held 2nd. 673K estimated branded searches, 0% vs prior month. Share -1.4 points.
3.
23.7%
Held 3rd. 560K estimated branded searches, +17.2% vs prior month. Share +2.5 points.
4.
7%
Moved from 5th to 4th. 165K estimated branded searches, +22.2% vs prior month. Share +1 points.
5.9%
Moved from 4th to 5th. 138K estimated branded searches, 0% vs prior month. Share -0.3 points.
Compare search popularity between Tefal and its closest rivals
Every comparison with Tefal
28 comparisons
- Instant vs Tefal
- KitchenAid vs Tefal
- Ninja vs Tefal
- Tefal vs Thermomix
- De'Longhi vs Tefal
- Le Creuset vs Tefal
- Panasonic vs Tefal
- BISSELL vs Tefal
- Domo vs Tefal
- Kenwood vs Tefal
- COSORI vs Tefal
- Black and Decker vs Tefal
- Rowenta vs Tefal
- Breville vs Tefal
- Russell Hobbs vs Tefal
- Samsung vs Tefal
- Philips vs Tefal
- Staub vs Tefal
- All-Clad vs Tefal
- Sunbeam vs Tefal
- Conair vs Tefal
- Dreo vs Tefal
- LG vs Tefal
- Steamery vs Tefal
- Circulon vs Tefal
- Lakeland vs Tefal
- Bosch vs Tefal
- Fridja vs Tefal
How has branded search demand for Tefal changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Tefal worldwide held steady, from 585K to 560K.
- Across the 12 months ending September 2026, Tefal’s estimated Share of Search among chip fryer brands worldwide increased from 22.8% to 23.7%.
- Across the 12 months ending September 2026, Tefal’s estimated Share of Search among chip fryer brands worldwide peaked at 25.3% in May 2026 and was lowest at 19.5% in July 2026.
How did search popularity change for chip fryer brands worldwide in September 2026?
5 changes
In September 2026, Breville overtook Russell Hobbs to rank 4th among chip fryer brands worldwide, with 7% estimated Share of Search.
In September 2026, Tefal gained estimated Share of Search among chip fryer brands worldwide, from 21.3% to 23.7%.
In September 2026, Ninja lost estimated Share of Search among chip fryer brands worldwide, from 36.6% to 34.9%.
In September 2026, De'Longhi lost estimated Share of Search among chip fryer brands worldwide, from 29.9% to 28.5%.
Estimated monthly branded searches for Russell Hobbs worldwide fell 28.5% over 12 measured months, from 194K to 138K in September 2026.
Where does Tefal compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Small kitchen appliance brands | 4th of 9 | 10.3% | Show ranking |
| Air fryer brands | 4th of 8 | 14.4% | Show ranking |
| Induction pans brands | 3rd of 4 | 19.4% | Show ranking |
| Chip fryer brands | 3rd of 5 | 23.7% | Shown above |
| Griddle pan brands | 2nd of 6 | 22.2% | Show ranking |
| Pancake maker brands | 2nd of 6 | 26.7% | Show ranking |
| Pressure cooker brands | 2nd of 5 | 33.3% | Show ranking |
| Irons | 2nd of 6 | 30.4% | Show ranking |
| Steam iron brands | 1st of 6 | 46.3% | Show ranking |
| Garment steamers | 1st of 6 | 42.3% | Show ranking |
| Clothes steamer brands | 1st of 5 | 66.9% | Show ranking |
How is Tefal measured?
Brandwave collects information about searches that people make online using Tefal’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- tefal
- tefal air fryer
- tefal ingenio
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Is Tefal your brand?
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