de Buyer vs Tefal:Which is more popular?
In October 2026, Tefal had more branded searches than de Buyer among crepe maker brands worldwide. Tefal had about 1,800 branded searches, while de Buyer had 720. Tefal made up 9.7% of all crepe maker brand searches we track, and de Buyer accounted for 3.9%. When we asked ChatGPT and Google AI Overviews about crepe maker brands, de Buyer appeared in three of the five answers and Tefal in none.
Who do people search for more?
Tefal, about 3 searches for every 1 for de Buyer
Who does AI mention more?
de Buyer, mentioned in 3 of 5 answers, Tefal in 0
Who does AI recommend more?
de Buyer, the only one of the two named
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Top crepe maker brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, de Buyer was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Tefal did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
NutriChef4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Cuisinart4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- de Buyer3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dash0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Tefal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Russell Hobbs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Breville0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sunbeam0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about crepe maker brands
5 answers
Asked ChatGPT
“Which crepe maker brand should I buy?”
Asked ChatGPT
“What are the best crepe maker brands?”
Asked ChatGPT
“What's the best crepe maker brand for home breakfast?”
Searched Google, AI Overview
“best crepe maker”
Searched Google, AI Overview
“electric crepe maker”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is de Buyer or Tefal more popular in search?
This chart shows how often people search Google for de Buyer and Tefal by name. Each line represents a brand's share of searches for all nine crepe maker brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Tefal, de Buyer. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dash | Tefal | Ninja | Russell Hobbs | Breville | de Buyer | Sunbeam | NutriChef | Cuisinart |
|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 65.6% | 8.7% | 4% | 9% | 3.8% | 5.5% | 0.68% | 2.3% | 0.47% |
| Dec 2025 | 67.9% | 5.2% | 1.5% | 6.5% | 2.4% | 5.9% | 0.44% | 3% | 7.1% |
| Jan 2026 | 80.3% | 5.7% | 2.1% | 3% | 2.6% | 3.8% | 0.46% | 1.4% | 0.61% |
| Feb 2026 | 67.5% | 10.5% | 2.8% | 6.5% | 4.4% | 4.4% | 0.62% | 2.5% | 0.62% |
| Mar 2026 | 73.8% | 6.6% | 1.8% | 3.2% | 3% | 5.4% | 0.58% | 4.8% | 0.71% |
| Apr 2026 | 74.1% | 7% | 1.6% | 3.2% | 3.9% | 4.8% | 0.87% | 4.2% | 0.38% |
| May 2026 | 27.8% | 3.7% | 60.3% | 1.8% | 1.9% | 2.4% | 0.49% | 1.4% | 0.19% |
| Jun 2026 | 39.9% | 4% | 47.6% | 1.6% | 2.3% | 2.3% | 0.58% | 1.5% | 0.29% |
| Jul 2026 | 58.4% | 5.6% | 20.9% | 2.8% | 4.1% | 3.4% | 0.75% | 3.6% | 0.51% |
| Aug 2026 | 63.3% | 9.6% | 4.5% | 3.7% | 5.3% | 5.3% | 1.1% | 6.4% | 0.84% |
| Sep 2026 | 67.4% | 10.3% | 3.9% | 4% | 5.7% | 4.7% | 1.2% | 1.9% | 0.91% |
| Oct 2026 | 68.7% | 9.7% | 5% | 4.8% | 4.8% | 3.9% | 1.4% | 1.2% | 0.49% |
Tefal and de Buyer sell other things too, so only their searches that name this product count here, like “tefal crepe pan”.
How has branded search for de Buyer and Tefal changed worldwide over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending October 2026: de Buyer took it in December 2025, Tefal took it in January 2026.
- Across the 12 months ending October 2026, de Buyer’s share of searches among crepe maker brands worldwide moved from 5.5% to 3.9%, and its estimated monthly branded searches moved from 1.3K to 720.
- Across the 12 months ending October 2026, Tefal’s share of searches among crepe maker brands worldwide moved from 8.7% to 9.7%, and its estimated monthly branded searches moved from 2K to 1.8K.
How did search popularity change for crepe maker brands worldwide in October 2026?
4 changes
In October 2026, Ninja overtook Breville and 2 others to rank 3rd among crepe maker brands worldwide, with 5% of the searches.
In October 2026, Russell Hobbs overtook Breville and de Buyer to rank 4th among crepe maker brands worldwide, with 4.8% of the searches.
In October 2026, de Buyer lost share of searches among crepe maker brands worldwide, from 4.7% to 3.9%.
In October 2026, Tefal lost share of searches among crepe maker brands worldwide, from 10.3% to 9.7%.
How are de Buyer’s and Tefal’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using de Buyer’s and Tefal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among crepe maker brands
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