Brandwave

How popular isTefal?

In October 2026, people searched for Tefal by name about 705,000 times worldwide, a 32.9% decrease from the previous year. These searches made up 9.7% of all global crepe maker brand searches, placing Tefal second out of nine brands. When we asked both ChatGPT and Google AI Overviews about crepe maker brands, Tefal did not appear in any of the answers.

Search and AI answers in October 2026

Tefal is the second most searched of 9 competitors and not named in the AI answers we collected.

  1. DashShare of searches 68.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. TefalShare of searches 9.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. NinjaShare of searches 5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Russell HobbsShare of searches 4.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. BrevilleShare of searches 4.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top crepe maker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tefal did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cuisinart1st
  2. NutriChef2nd
  3. de Buyer3rd
  4. Dash–
  5. Tefal–
  6. Ninja–
  7. Russell Hobbs–
  8. Breville–
  9. Sunbeam–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NutriChef4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cuisinart4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • de Buyer3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dash0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tefal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Russell Hobbs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Breville0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sunbeam0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about crepe maker brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

How often do people search for Tefal compared with other crepe maker brands worldwide?

Tefal against crepe maker brands worldwide, by month

Share of searches by month for Dash, Tefal, Ninja, Russell Hobbs, Breville, de Buyer. The figures are in the table below the chart.

View monthly share of searches table
MonthDashTefalNinjaRussell HobbsBrevillede BuyerSunbeamNutriChefCuisinart
Nov 202565.6%8.7%4%9%3.8%5.5%0.68%2.3%0.47%
Dec 202567.9%5.2%1.5%6.5%2.4%5.9%0.44%3%7.1%
Jan 202680.3%5.7%2.1%3%2.6%3.8%0.46%1.4%0.61%
Feb 202667.5%10.5%2.8%6.5%4.4%4.4%0.62%2.5%0.62%
Mar 202673.8%6.6%1.8%3.2%3%5.4%0.58%4.8%0.71%
Apr 202674.1%7%1.6%3.2%3.9%4.8%0.87%4.2%0.38%
May 202627.8%3.7%60.3%1.8%1.9%2.4%0.49%1.4%0.19%
Jun 202639.9%4%47.6%1.6%2.3%2.3%0.58%1.5%0.29%
Jul 202658.4%5.6%20.9%2.8%4.1%3.4%0.75%3.6%0.51%
Aug 202663.3%9.6%4.5%3.7%5.3%5.3%1.1%6.4%0.84%
Sep 202667.4%10.3%3.9%4%5.7%4.7%1.2%1.9%0.91%
Oct 202668.7%9.7%5%4.8%4.8%3.9%1.4%1.2%0.49%

  1. 1.Dash

    68.7%

    Held 1st. 12.7K estimated branded searches, +22.3% vs prior month. Share +1.3 points.

  2. 2.Tefal

    9.7%

    Held 2nd. 1.8K estimated branded searches, +13.2% vs prior month. Share -0.6 points.

  3. 3.Ninja

    5%

    Moved from 6th to 3rd. 930 estimated branded searches, +55% vs prior month. Share +1.1 points.

  4. 4.Russell Hobbs

    4.8%

    Moved from 5th to 4th. 890 estimated branded searches, +43.5% vs prior month. Share +0.8 points.

  5. 5.Breville

    4.8%

    Moved from 3rd to 5th. 880 estimated branded searches, 0% vs prior month. Share -0.9 points.

  6. 6.de Buyer

    3.9%

    Moved from 4th to 6th. 720 estimated branded searches, 0% vs prior month. Share -0.8 points.

  7. 7.Sunbeam

    1.4%

    Moved from 8th to 7th. 250 estimated branded searches, +38.9% vs prior month. Share +0.2 points.

  8. 8.NutriChef

    1.2%

    Moved from 7th to 8th. 230 estimated branded searches, -23.3% vs prior month. Share -0.7 points.

  9. 9.Cuisinart

    0.49%

    Held 9th. 90 estimated branded searches, -35.7% vs prior month. Share -0.4 points.

Tefal, Russell Hobbs and 5 other brands sell other things too, so only their searches that name this product count here, like “tefal crepe pan”.

Compare popularity between Tefal and its closest rivals

Every comparison with Tefal

44 comparisons

How has branded search demand for Tefal changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Tefal worldwide fell from 1.1M to 705K.
  • Across the 12 months ending October 2026, Tefal’s share of searches among crepe maker brands worldwide increased from 8.7% to 9.7%.
  • Across the 12 months ending October 2026, Tefal’s share of searches among crepe maker brands worldwide peaked at 10.5% in February 2026 and was lowest at 3.7% in May 2026.
  • Across the 12 months ending October 2026, Tefal rose from 3rd to 2nd among crepe maker brands worldwide.

How did search popularity change for crepe maker brands worldwide in October 2026?

6 changes

  1. In October 2026, Ninja overtook Breville and 2 others to rank 3rd among crepe maker brands worldwide, with 5% of the searches.

  2. In October 2026, Russell Hobbs overtook Breville and de Buyer to rank 4th among crepe maker brands worldwide, with 4.8% of the searches.

  3. In October 2026, Dash gained share of searches among crepe maker brands worldwide, from 67.4% to 68.7%.

  4. In October 2026, Breville lost share of searches among crepe maker brands worldwide, from 5.7% to 4.8%.

  5. In October 2026, de Buyer lost share of searches among crepe maker brands worldwide, from 4.7% to 3.9%.

  6. In October 2026, NutriChef lost share of searches among crepe maker brands worldwide, from 1.9% to 1.2%.

How are Tefal’s branded searches counted?

30 search terms

Brandwave collects information about searches that people make online using Tefal’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • tefal
  • tefal air fryer
  • tefal blender
  • tefal ceramic cookware
  • tefal chef
  • tefal chip fryer
  • tefal clothes steamer
  • tefal cookware
  • tefal crepe maker
  • tefal crepe pan
  • tefal deep fat fryer
  • tefal deep fryer
  • tefal food processor
  • tefal fryer
  • tefal frying pan
  • tefal garment steamer
  • tefal griddle
  • tefal griddle pan
  • tefal grill pan
  • tefal handheld steamer
  • tefal induction pan
  • tefal ingenio
  • tefal kettle
  • tefal kitchen appliances
  • tefal mixer
  • tefal pancake maker
  • tefal pressure cooker
  • tefal skillet
  • tefal stand mixer
  • tefal steam iron

Do you work for Tefal? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Tefal compete?

Tefal is ranked by how often people search for it in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Small kitchen appliance brands11th of 121.4%Show ranking
Air fryer brands4th of 82.5%Show ranking
Steam iron brands3rd of 88%Show ranking
Cookware brands7th of 72.2%Show ranking
Pressure cooker brands4th of 79.8%Show ranking
Ceramic cookware brands4th of 60.94%Show ranking
Clothes steamer brands5th of 104.1%Show ranking
Frying pan brands1st of 1021.4%Show ranking
Griddle pan brands7th of 94.7%Show ranking
Chip fryer brands1st of 540.5%Show ranking
Crepe maker brands2nd of 99.7%Shown above
Induction pans brands1st of 738%Show ranking
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