COSORI vs Tefal:Which is searched more?
In September 2026, Tefal had more branded searches than COSORI among air fryer brands worldwide. Tefal was estimated to have 560K branded searches compared to COSORI’s 286K, and held a 12.2% Share of Search versus COSORI’s 6.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, COSORI or Tefal?
Compare brands that offer air fryers for the home. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tefal, COSORI. The figures are in the table below the chart.
View monthly share of search table
| Month | Ninja | Philips | Breville | Instant | Tefal | COSORI | Russell Hobbs | Dreo |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 23.6% | 22.3% | 17.6% | 12.1% | 12.6% | 6.5% | 4.5% | 0.78% |
| Nov 2025 | 25.3% | 17.8% | 19.9% | 12.4% | 13.5% | 6.8% | 3.8% | 0.64% |
| Dec 2025 | 25.1% | 20.5% | 21% | 10.7% | 11.4% | 6.6% | 3.9% | 0.81% |
| Jan 2026 | 24.9% | 18.7% | 19.1% | 12.5% | 12.9% | 7.1% | 3.9% | 0.96% |
| Feb 2026 | 25.1% | 21.5% | 17.6% | 10.7% | 13.2% | 7.2% | 3.9% | 0.67% |
| Mar 2026 | 24.7% | 20.3% | 17.4% | 12.8% | 13% | 7% | 4% | 0.79% |
| Apr 2026 | 26.7% | 21.7% | 18.6% | 11.2% | 11.3% | 6% | 3.7% | 0.84% |
| May 2026 | 23.8% | 21.3% | 18.9% | 11.4% | 13.5% | 5.8% | 3.7% | 1.5% |
| Jun 2026 | 26.3% | 20.7% | 18.6% | 11.1% | 11% | 5.5% | 3.6% | 3.3% |
| Jul 2026 | 22.7% | 24.3% | 20.6% | 11.2% | 9.5% | 5.5% | 3.6% | 2.7% |
| Aug 2026 | 24.8% | 22.7% | 18.3% | 12.2% | 10.4% | 6.9% | 3.3% | 1.3% |
| Sep 2026 | 24.8% | 21.1% | 19.1% | 12.2% | 12.2% | 6.2% | 3.3% | 1.1% |
How has the COSORI and Tefal comparison changed over the last 12 months?
3 findings
- Tefal was ahead of COSORI in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, COSORI’s estimated Share of Search among air fryer brands worldwide moved from 6.5% to 6.2%, and its estimated monthly branded searches moved from 303K to 286K.
- Across the 12 months ending September 2026, Tefal’s estimated Share of Search among air fryer brands worldwide moved from 12.6% to 12.2%, and its estimated monthly branded searches moved from 585K to 560K.
How did search popularity change for air fryer brands worldwide in September 2026?
2 changes
In September 2026, Tefal gained estimated Share of Search among air fryer brands worldwide, from 10.4% to 12.2%.
In September 2026, COSORI lost estimated Share of Search among air fryer brands worldwide, from 6.9% to 6.2%.
Other head-to-heads among air fryer brands
How each brand is measured
Brandwave collects information about searches that people make online using COSORI’s and Tefal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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