Brandwave

Air fryer brands:Which brands are most popular in search?

In August 2026, Ninja was the most searched among air fryer brands worldwide, with an estimated 1.1M branded searches and 35.9% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Ninja35.9%
  2. Philips34.5%
  3. Instant17.7%
  4. COSORI9.9%
  5. Dreo2%

Follow air fryer brands and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare brands that offer air fryers for the home. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among air fryer brands worldwide, by month

Share of Search by month for Ninja, Philips, Instant, COSORI. The figures are in the table below the chart.

View monthly share of search table
MonthNinjaPhilipsInstantCOSORIDreo
Oct 202535.6%35%18.3%9.8%1.2%
Nov 202539.6%29.4%19.4%10.6%1%
Dec 202538.7%33.2%16.6%10.2%1.3%
Jan 202638.2%30.3%19.2%10.8%1.5%
Feb 202637.9%34%16.1%10.9%1%
Mar 202636.8%32.5%19.1%10.5%1.2%
Apr 202639.5%33.7%16.6%8.9%1.3%
May 202636.7%34.5%17.5%8.9%2.4%
Jun 202638.8%32.1%16.3%8%4.8%
Jul 202633.5%37.8%16.5%8.2%4%
Aug 202635.9%34.5%17.7%9.9%2%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Ninja

    35.9%

    moved from 2nd to 1st · 1.1M estimated branded searches · +22.3% vs prior month · +2.4 points

  2. 2.Philips

    34.5%

    moved from 1st to 2nd · 1.1M estimated branded searches · +4.3% vs prior month · -3.2 points

  3. 3.Instant

    17.7%

    held 3rd · 564K estimated branded searches · +22% vs prior month · +1.2 points

  4. 4.COSORI

    9.9%

    held 4th · 316K estimated branded searches · +38.6% vs prior month · +1.8 points

  5. 5.Dreo

    2%

    held 5th · 62.2K estimated branded searches · -44.6% vs prior month · -2.1 points

Compare search popularity between leading brands

Which brand is most popular in search among air fryer brands worldwide?

In August 2026, Ninja was the most searched among air fryer brands worldwide, with an estimated 1.1M branded searches and 35.9% estimated Share of Search within this set. Philips is in 2nd place, 1.4 percentage points behind at 34.5% Share of Search.

Global air fryer brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Ninja35.6% → 35.9%39.6%Nov 202533.5%Jul 20261st
Philips35% → 34.5%37.8%Jul 202629.4%Nov 20252nd
Instant18.3% → 17.7%19.4%Nov 202516.1%Feb 20263rd
COSORI9.8% → 9.9%10.9%Feb 20268%Jun 20264th
Dreo1.2% → 2%4.8%Jun 20261%Nov 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Instant’s estimated Share of Search among air fryer brands worldwide decreased from 18.3% to 17.7%.
  • Across the 11 months ending August 2026, Dreo’s estimated Share of Search among air fryer brands worldwide increased from 1.2% to 2%.
  • Across the 11 months ending August 2026, Ninja’s estimated Share of Search among air fryer brands worldwide peaked at 39.6% in November 2025 and was lowest at 33.5% in July 2026.
  • Across the 11 months ending August 2026, Philips’ estimated Share of Search among air fryer brands worldwide peaked at 37.8% in July 2026 and was lowest at 29.4% in November 2025.
  • Across the 11 months ending August 2026, Instant’s estimated Share of Search among air fryer brands worldwide peaked at 19.4% in November 2025 and was lowest at 16.1% in February 2026.
  • Across the 11 months ending August 2026, COSORI’s estimated Share of Search among air fryer brands worldwide peaked at 10.9% in February 2026 and was lowest at 8% in June 2026.
  • Across the 11 months ending August 2026, Dreo’s estimated Share of Search among air fryer brands worldwide peaked at 4.8% in June 2026 and was lowest at 1% in November 2025.
  • Across the 11 months ending August 2026, Ninja, Philips and COSORI held steady: their estimated Share of Search among air fryer brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for air fryer brands worldwide in August 2026?

  1. In August 2026, Ninja overtook Philips to take the highest estimated Share of Search among air fryer brands worldwide, at 35.9%.

  2. In August 2026, COSORI gained estimated Share of Search among air fryer brands worldwide, from 8.2% to 9.9%.

  3. In August 2026, Instant gained estimated Share of Search among air fryer brands worldwide, from 16.5% to 17.7%.

  4. In August 2026, Philips lost estimated Share of Search among air fryer brands worldwide, from 37.8% to 34.5%.

  5. In August 2026, Dreo lost estimated Share of Search among air fryer brands worldwide, from 4% to 2%.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start your marketing record