Brandwave

How popular isTefal in search?

In September 2026, there were an estimated 560K branded searches for Tefal worldwide which held steady over the last 12 months. Tefal holds 12.2% estimated Share of Search among air fryer brands worldwide and is ranked 5th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Ninja24.8%
  2. Philips21.1%
  3. Breville19.1%
  4. Instant12.2%
  5. Tefal12.2%
  6. COSORI6.2%
  7. Russell Hobbs3.3%
  8. Dreo1.1%
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Which air fryer brands compete with Tefal?

Tefal against air fryer brands worldwide, by month

Share of Search by month for Ninja, Philips, Breville, Instant, Tefal, COSORI, Russell Hobbs. The figures are in the table below the chart.

View monthly share of search table
MonthNinjaPhilipsBrevilleInstantTefalCOSORIRussell HobbsDreo
Oct 202523.6%22.3%17.6%12.1%12.6%6.5%4.5%0.78%
Nov 202525.3%17.8%19.9%12.4%13.5%6.8%3.8%0.64%
Dec 202525.1%20.5%21%10.7%11.4%6.6%3.9%0.81%
Jan 202624.9%18.7%19.1%12.5%12.9%7.1%3.9%0.96%
Feb 202625.1%21.5%17.6%10.7%13.2%7.2%3.9%0.67%
Mar 202624.7%20.3%17.4%12.8%13%7%4%0.79%
Apr 202626.7%21.7%18.6%11.2%11.3%6%3.7%0.84%
May 202623.8%21.3%18.9%11.4%13.5%5.8%3.7%1.5%
Jun 202626.3%20.7%18.6%11.1%11%5.5%3.6%3.3%
Jul 202622.7%24.3%20.6%11.2%9.5%5.5%3.6%2.7%
Aug 202624.8%22.7%18.3%12.2%10.4%6.9%3.3%1.3%
Sep 202624.8%21.1%19.1%12.2%12.2%6.2%3.3%1.1%

  1. 1.Ninja

    24.8%

    Held 1st. 1.1M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Philips

    21.1%

    Held 2nd. 970K estimated branded searches, -7.3% vs prior month. Share -1.6 points.

  3. 3.Breville

    19.1%

    Held 3rd. 879K estimated branded searches, +4.1% vs prior month. Share +0.8 points.

  4. 4.Instant

    12.2%

    Held 4th. 561K estimated branded searches, -0.34% vs prior month. Share 0 points.

  5. 5.Tefal

    12.2%

    Held 5th. 560K estimated branded searches, +17.2% vs prior month. Share +1.8 points.

  6. 6.COSORI

    6.2%

    Held 6th. 286K estimated branded searches, -9.5% vs prior month. Share -0.6 points.

  7. 7.Russell Hobbs

    3.3%

    Held 7th. 153K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Dreo

    1.1%

    Held 8th. 50.8K estimated branded searches, -17.8% vs prior month. Share -0.2 points.

Compare search popularity between Tefal and its closest rivals

Every comparison with Tefal

How has branded search demand for Tefal changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Tefal worldwide held steady, from 585K to 560K.
  • Across the 12 months ending September 2026, Tefal’s estimated Share of Search among air fryer brands worldwide peaked at 13.5% in May 2026 and was lowest at 9.5% in July 2026.
  • Across the 12 months ending September 2026, Tefal fell from 4th to 5th among air fryer brands worldwide.

How did search popularity change for air fryer brands worldwide in September 2026?

  1. In September 2026, Tefal gained estimated Share of Search among air fryer brands worldwide, from 10.4% to 12.2%.

  2. In September 2026, Breville gained estimated Share of Search among air fryer brands worldwide, from 18.3% to 19.1%.

  3. In September 2026, Philips lost estimated Share of Search among air fryer brands worldwide, from 22.7% to 21.1%.

  4. In September 2026, COSORI lost estimated Share of Search among air fryer brands worldwide, from 6.9% to 6.2%.

  5. Dreo’s estimated Share of Search among air fryer brands worldwide has lost ground for 3 months in a row, from 3.3% to 1.1% in September 2026.

  6. Estimated monthly branded searches for Russell Hobbs worldwide fell 26.5% over 12 measured months, from 208K to 153K in September 2026.

Where does Tefal compete?

Tefal is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Small kitchen appliance brands6th of 97.7%Show ranking
Air fryer brands5th of 812.2%Shown above
Chip fryer brands4th of 513.4%Show ranking
Pressure cooker brands5th of 513.6%Show ranking
Griddle pan brands3rd of 616%Show ranking
Induction pans brands3rd of 417.4%Show ranking
Pancake maker brands3rd of 617.5%Show ranking
Irons3rd of 618.6%Show ranking
Clothes steamer brands2nd of 523.6%Show ranking
Garment steamers2nd of 624.5%Show ranking
Steam iron brands2nd of 624.8%Show ranking

How is Tefal measured?

Brandwave collects information about searches that people make online using Tefal’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • tefal
  • tefal air fryer
  • tefal ingenio

Do you work for Tefal? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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