Caraway vs Tefal:Which is more popular?
In September 2026, Tefal had more branded searches than Caraway among frying pan brands worldwide. Tefal had about 500,000 branded searches, while Caraway had 60,500. Tefal made up 18.5% of all frying pan brand searches we track, and Caraway accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about frying pan brands, Tefal appeared in two of the five answers and Caraway in one. Tefal was mentioned before Caraway in two out of three answers that named either.
Who do people search for more?
Tefal, about 8 searches for every 1 for Caraway
Who does AI mention more?
Tefal, mentioned in 2 of 5 answers, Caraway in 1
Who does AI recommend more?
Tefal, named ahead of Caraway in 2 of 3 answers
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Top frying pan brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Tefal was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Caraway was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Tefal was listed before Caraway in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Tramontina1st
All-Clad2nd
Lodge3rd- Tefal4th
Le Creuset5th
Caraway6th
Made In7th
Circulon–
Ninja–
HexClad–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Tramontina4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lodge4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- All-Clad3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tefal2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Le Creuset1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Made In1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Caraway1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Circulon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- HexClad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about frying pan brands
5 answers
Asked ChatGPT
“Which frying pan brand should I buy?”
Asked ChatGPT
“What are the best frying pan brands?”
Asked ChatGPT
“What's the best frying pan brand for everyday cooking?”
Searched Google, AI Overview
“cast iron pan”
Searched Google, AI Overview
“nonstick frying pan”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Caraway or Tefal more popular in search?
This chart shows how often people search Google for Caraway and Tefal by name. Each line represents a brand's share of searches for all ten frying pan brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Tefal, Caraway. The figures are in the table below the chart.
View monthly share of searches table
| Month | Le Creuset | Tefal | Tramontina | Made In | All-Clad | Lodge | Caraway | Circulon | Ninja | HexClad |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 54.3% | 18.5% | 10.9% | 4.9% | 4.9% | 3.3% | 2.2% | 0.66% | 0.36% | <0.01% |
| Nov 2025 | 53.1% | 18.6% | 8.7% | 5.8% | 5.8% | 3.2% | 3.9% | 0.53% | 0.35% | <0.01% |
| Dec 2025 | 56.8% | 15.8% | 7.6% | 5.1% | 6.2% | 3.4% | 4.2% | 0.46% | 0.38% | <0.01% |
| Jan 2026 | 50.2% | 20.9% | 10.1% | 5.5% | 5.5% | 3.7% | 3% | 0.74% | 0.4% | <0.01% |
| Feb 2026 | 50.5% | 21.1% | 10.2% | 5.6% | 5.6% | 3.7% | 2.5% | 0.41% | 0.41% | <0.01% |
| Mar 2026 | 50.1% | 21% | 12.4% | 5.5% | 4.5% | 3% | 2.5% | 0.5% | 0.41% | <0.01% |
| Apr 2026 | 52.6% | 18% | 13% | 4.7% | 4.7% | 3.9% | 2.1% | 0.43% | 0.43% | <0.01% |
| May 2026 | 50.1% | 20.5% | 12.4% | 5.5% | 4.5% | 3.7% | 2.5% | 0.41% | 0.33% | <0.01% |
| Jun 2026 | 49.5% | 16.6% | 12.2% | 5.5% | 10% | 3.7% | 2% | 0.33% | 0.27% | <0.01% |
| Jul 2026 | 53.9% | 15.1% | 13.3% | 6% | 4.9% | 4% | 2.2% | 0.36% | 0.29% | <0.01% |
| Aug 2026 | 51.9% | 17.7% | 12.8% | 5.7% | 4.7% | 3.8% | 2.6% | 0.42% | 0.34% | <0.01% |
| Sep 2026 | 55.6% | 18.5% | 11.1% | 5% | 4.1% | 2.7% | 2.2% | 0.37% | 0.37% | <0.01% |
How has the Caraway and Tefal comparison changed over the last 12 months?
3 findings
- Tefal was ahead of Caraway in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Caraway’s share of searches among frying pan brands worldwide held steady at 2.2%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 12 months ending September 2026, Tefal’s share of searches among frying pan brands worldwide held steady at 18.5%, and its estimated monthly branded searches moved from 511K to 500K.
How did search popularity change for frying pan brands worldwide in September 2026?
1 change
In September 2026, Tefal gained share of searches among frying pan brands worldwide, from 17.7% to 18.5%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Caraway’s and Tefal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among frying pan brands
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