How popular isTefal?
In September 2026, people searched for Tefal by name about 560,000 times worldwide, about the same as the previous year. These searches made up 41.3% of all global ceramic cookware brand searches, placing Tefal first out of six brands. When we asked both ChatGPT and Google AI Overviews about ceramic cookware brands, Tefal appeared in two of the five answers and was the fourth most recommended of the six.
Tefal is the most searched of 6 competitors and the fourth most recommended in AI answers.
TefalShare of searches 41.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
TramontinaShare of searches 24.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
CuisinartShare of searches 13.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
OXOShare of searches 9.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
GreenPanShare of searches 6.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
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Top ceramic cookware brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Tefal was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Tefal is the fourth most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- GreenPan5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Caraway5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- OXO3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tefal2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tramontina0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cuisinart0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about ceramic cookware brands
5 answers
Asked ChatGPT
“Which ceramic cookware brand should I buy?”
Asked ChatGPT
“What are the best ceramic cookware brands?”
Asked ChatGPT
“What's the best ceramic cookware brand for everyday cooking?”
Searched Google, AI Overview
“best ceramic cookware”
Searched Google, AI Overview
“non toxic cookware”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which ceramic cookware brands compete with Tefal?
Share of searches by month for Tefal, Tramontina, Cuisinart, OXO, GreenPan, Caraway. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tefal | Tramontina | Cuisinart | OXO | GreenPan | Caraway |
|---|---|---|---|---|---|---|
| Oct 2025 | 39.3% | 23.2% | 15.5% | 10.4% | 7% | 4.7% |
| Nov 2025 | 40.8% | 19.2% | 15.7% | 8.6% | 7% | 8.6% |
| Dec 2025 | 38.1% | 18.4% | 18.4% | 8.3% | 6.7% | 10.1% |
| Jan 2026 | 41.4% | 20% | 16.3% | 9% | 7.3% | 6% |
| Feb 2026 | 43.8% | 21.1% | 14.2% | 9.4% | 6.3% | 5.2% |
| Mar 2026 | 40.6% | 23.9% | 16% | 8.8% | 5.9% | 4.8% |
| Apr 2026 | 37.8% | 27.3% | 15% | 10% | 5.5% | 4.5% |
| May 2026 | 40.1% | 24.2% | 16.1% | 8.8% | 5.9% | 4.9% |
| Jun 2026 | 37.3% | 27.5% | 15.1% | 10.1% | 5.5% | 4.5% |
| Jul 2026 | 32.1% | 28.3% | 18.9% | 10.3% | 5.7% | 4.7% |
| Aug 2026 | 35.9% | 25.9% | 17.3% | 9.5% | 6.4% | 5.2% |
| Sep 2026 | 41.3% | 24.9% | 13.6% | 9.1% | 6.1% | 5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 41.3% | 500K | +19.6% | +5.4 points | |
| 2, held 2nd | 24.9% | 301K | 0% | -1 points | |
| 3, held 3rd | 13.6% | 165K | -17.9% | -3.6 points | |
| 4, held 4th | 9.1% | 110K | 0% | -0.4 points | |
| 5, held 5th | 6.1% | 74K | 0% | -0.2 points | |
| 6, held 6th | 5% | 60.5K | 0% | -0.2 points |
1.
Tefal41.3%
Held 1st. 500K estimated branded searches, +19.6% vs prior month. Share +5.4 points.
24.9%
Held 2nd. 301K estimated branded searches, 0% vs prior month. Share -1 points.
13.6%
Held 3rd. 165K estimated branded searches, -17.9% vs prior month. Share -3.6 points.
4.
OXO9.1%
Held 4th. 110K estimated branded searches, 0% vs prior month. Share -0.4 points.
5.
GreenPan6.1%
Held 5th. 74K estimated branded searches, 0% vs prior month. Share -0.2 points.
6.
Caraway5%
Held 6th. 60.5K estimated branded searches, 0% vs prior month. Share -0.2 points.
Compare popularity between Tefal and its closest rivals
Every comparison with Tefal
42 comparisons
- De'Longhi vs Tefal
- KitchenAid vs Tefal
- Ninja vs Tefal
- Panasonic vs Tefal
- Tefal vs Thermomix
- Instant vs Tefal
- Le Creuset vs Tefal
- Kenwood vs Tefal
- BISSELL vs Tefal
- Tefal vs Vitamix
- Tefal vs Tramontina
- COSORI vs Tefal
- Black+Decker vs Tefal
- Rowenta vs Tefal
- Breville vs Tefal
- Cuisinart vs Tefal
- Samsung vs Tefal
- Russell Hobbs vs Tefal
- Made In vs Tefal
- Philips vs Tefal
- Staub vs Tefal
- All-Clad vs Tefal
- OXO vs Tefal
- Tefal vs Zojirushi
- Sunbeam vs Tefal
- Lodge vs Tefal
- Fissler vs Tefal
- GreenPan vs Tefal
- Caraway vs Tefal
- Conair vs Tefal
- Dreo vs Tefal
- Demeyere vs Tefal
- LG vs Tefal
- Steamery vs Tefal
- Jiffy Steamer vs Tefal
- Circulon vs Tefal
- Bosch vs Tefal
- Lakeland vs Tefal
- CHI vs Tefal
- Fridja vs Tefal
- Dash vs Tefal
- HexClad vs Tefal
How has branded search demand for Tefal changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Tefal worldwide held steady, from 585K to 560K.
- Across the 12 months ending September 2026, Tefal’s share of searches among ceramic cookware brands worldwide increased from 39.3% to 41.3%.
- Across the 12 months ending September 2026, Tefal’s share of searches among ceramic cookware brands worldwide peaked at 43.8% in February 2026 and was lowest at 32.1% in July 2026.
How did search popularity change for ceramic cookware brands worldwide in September 2026?
5 changes
In September 2026, Tefal gained share of searches among ceramic cookware brands worldwide, from 35.9% to 41.3%.
In September 2026, Cuisinart lost share of searches among ceramic cookware brands worldwide, from 17.3% to 13.6%.
In September 2026, Tramontina lost share of searches among ceramic cookware brands worldwide, from 25.9% to 24.9%.
Estimated monthly branded searches for OXO worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.
Estimated monthly branded searches for GreenPan worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.
How are Tefal’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Tefal’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- tefal
- tefal air fryer
- tefal ingenio
Do you work for Tefal? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Tefal compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Small kitchen appliance brands | 4th of 12 | 9.4% | Show ranking |
| Air fryer brands | 4th of 8 | 14.5% | Show ranking |
| Frying pan brands | 2nd of 10 | 18.5% | Show ranking |
| Cookware brands | 2nd of 7 | 19.1% | Show ranking |
| Induction pans brands | 2nd of 7 | 22.3% | Show ranking |
| Griddle pan brands | 2nd of 9 | 19.9% | Show ranking |
| Chip fryer brands | 3rd of 5 | 23.7% | Show ranking |
| Steam iron brands | 2nd of 8 | 27.8% | Show ranking |
| Ceramic cookware brands | 1st of 6 | 41.3% | Shown above |
| Garment steamers | 1st of 6 | 45.9% | Show ranking |
| Clothes steamer brands | 1st of 7 | 54.1% | Show ranking |
| Pressure cooker brands | 1st of 7 | 66.9% | Show ranking |
| Pancake maker brands | 1st of 9 | 66.9% | Show ranking |
Is Tefal your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.