Brandwave

How popular isVitamix?

In September 2026, people searched for Vitamix by name about 302,000 times worldwide, a 5.2% decrease from the previous year. These searches made up 5.1% of all global small kitchen appliance brand searches, placing Vitamix sixth out of 12 brands. When we asked both ChatGPT and Google AI Overviews about small kitchen appliance brands, Vitamix appeared in two of the five answers and was the fifth most recommended of the 12.

Search and AI answers in September 2026

Vitamix is the sixth most searched of 12 competitors and the fifth most recommended in AI answers.

  1. ThermomixShare of searches 30.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. KitchenAidShare of searches 21.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. NinjaShare of searches 13.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. TefalShare of searches 9.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. VitamixShare of searches 5.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

+7 more

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Top small kitchen appliance brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Vitamix was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Vitamix is the fifth most recommended of the 12.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cuisinart1st
  2. KitchenAid2nd
  3. Ninja3rd
  4. Breville4th
  5. Vitamix5th
  6. Zojirushi6th
  7. Thermomix–
  8. Tefal–
  9. Kenwood–
  10. Russell Hobbs–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • KitchenAid4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Breville4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cuisinart4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ninja3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vitamix2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zojirushi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Thermomix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tefal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kenwood0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Russell Hobbs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about small kitchen appliance brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which small kitchen appliance brands compete with Vitamix?

Vitamix against small kitchen appliance brands worldwide, by month

Share of searches by month for Thermomix, KitchenAid, Ninja, Tefal, Kenwood, Vitamix, Breville, Cuisinart, Russell Hobbs, Philips. The figures are in the table below the chart.

View monthly share of searches table
MonthThermomixKitchenAidNinjaTefalKenwoodVitamixBrevilleCuisinartRussell HobbsPhilipsZojirushiSunbeam
Oct 202527%27%12.2%8.6%8.2%4.7%2%3%2.9%1.3%1.6%1.5%
Nov 202523.4%31%12.7%9.6%7.1%4.4%2.6%3.1%2.5%1.1%1.4%1.1%
Dec 202524.1%32.4%13.1%7.9%6.3%3.9%2.6%3.2%2.5%0.97%1.8%1.1%
Jan 202625.5%25.3%14%10%6.6%5.1%2.3%3.4%2.8%1.3%2.3%1.4%
Feb 202629.8%23.7%13.4%9.3%7.6%4.5%2.2%2.7%2.6%1.2%1.8%1.3%
Mar 202628.7%23.6%12.9%8.9%8.9%4.7%2.1%3.1%2.6%1.2%1.7%1.5%
Apr 202625.9%25.4%14.2%8.1%8.2%5.8%2.3%2.8%2.4%1.3%1.9%1.7%
May 202626.9%23.3%12.1%9.9%8.2%6.1%2.4%3.6%2.5%1.3%2%1.8%
Jun 202628.1%21.8%15.4%8.6%7.4%5.7%2.5%3.1%2.6%1.4%2.1%1.5%
Jul 202624.6%24.8%13.6%7.9%7.9%6.1%2.7%4.1%2.7%1.8%2.2%1.6%
Aug 202626.9%21.9%14.8%8.6%7.1%6.1%2.4%3.6%2.5%2%2.4%1.7%
Sep 202630.6%21.3%13.8%9.4%6.6%5.1%2.8%2.8%2.3%2.3%1.8%1.3%

  1. 1.Thermomix

    30.6%

    Held 1st. 1.8M estimated branded searches, +22% vs prior month. Share +3.7 points.

  2. 2.KitchenAid

    21.3%

    Held 2nd. 1.3M estimated branded searches, +4.5% vs prior month. Share -0.6 points.

  3. 3.Ninja

    13.8%

    Held 3rd. 823K estimated branded searches, 0% vs prior month. Share -1 points.

  4. 4.Tefal

    9.4%

    Held 4th. 560K estimated branded searches, +17.2% vs prior month. Share +0.8 points.

  5. 5.Kenwood

    6.6%

    Held 5th. 394K estimated branded searches, 0% vs prior month. Share -0.5 points.

  6. 6.Vitamix

    5.1%

    Held 6th. 302K estimated branded searches, -10.6% vs prior month. Share -1 points.

  7. 7.Breville

    2.8%

    Moved from 9th to 7th. 165K estimated branded searches, +22.2% vs prior month. Share +0.3 points.

  8. 8.Cuisinart

    2.8%

    Moved from 7th to 8th. 165K estimated branded searches, -17.9% vs prior month. Share -0.8 points.

  9. 9.Russell Hobbs

    2.3%

    Moved from 8th to 9th. 138K estimated branded searches, 0% vs prior month. Share -0.2 points.

  10. 10.Philips

    2.3%

    Moved from 11th to 10th. 135K estimated branded searches, +22.7% vs prior month. Share +0.3 points.

  11. 11.Zojirushi

    1.8%

    Moved from 10th to 11th. 110K estimated branded searches, -18.5% vs prior month. Share -0.6 points.

  12. 12.Sunbeam

    1.3%

    Held 12th. 80.6K estimated branded searches, -17% vs prior month. Share -0.4 points.

Compare popularity between Vitamix and its closest rivals

Every comparison with Vitamix

14 comparisons

How has branded search demand for Vitamix changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Vitamix worldwide fell from 319K to 302K.
  • Across the 12 months ending September 2026, Vitamix’s share of searches among small kitchen appliance brands worldwide peaked at 6.1% in July 2026 and was lowest at 3.9% in December 2025.

How did search popularity change for small kitchen appliance brands worldwide in September 2026?

6 changes

  1. In September 2026, Thermomix gained share of searches among small kitchen appliance brands worldwide, from 26.9% to 30.6%.

  2. In September 2026, Tefal gained share of searches among small kitchen appliance brands worldwide, from 8.6% to 9.4%.

  3. In September 2026, Vitamix lost share of searches among small kitchen appliance brands worldwide, from 6.1% to 5.1%.

  4. In September 2026, Ninja lost share of searches among small kitchen appliance brands worldwide, from 14.8% to 13.8%.

  5. In September 2026, Cuisinart lost share of searches among small kitchen appliance brands worldwide, from 3.6% to 2.8%.

  6. In September 2026, Zojirushi lost share of searches among small kitchen appliance brands worldwide, from 2.4% to 1.8%.

How are Vitamix’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Vitamix’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • vitamix
  • vitamix 5200
  • vitamix blender

Do you work for Vitamix? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Vitamix compete?

Vitamix is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Small kitchen appliance brands6th of 125.1%Shown above
Stick blender brands4th of 79.1%Show ranking
Blender brands5th of 510.4%Show ranking
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