Brandwave

How popular isVitamix?

In September 2026, people searched for Vitamix by name about 315,000 times worldwide, about the same as the previous year. These searches made up 17.7% of all global hand blender brand searches, placing Vitamix third out of nine brands. When we asked both ChatGPT and Google AI Overviews about hand blender brands, Vitamix appeared in one of the four answers and was the fifth most recommended of the nine.

Search and AI answers in September 2026

Vitamix is the third most searched of 9 competitors and the fifth most recommended in AI answers.

  1. BraunShare of searches 22.8%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. CuisinartShare of searches 18.2%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  3. VitamixShare of searches 17.7%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
  4. KitchenAidShare of searches 13.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  5. SmegShare of searches 9.9%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

+4 more

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Top hand blender brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Vitamix was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Vitamix is the fifth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Braun1st
  2. KitchenAid2nd
  3. Breville3rd
  4. Cuisinart4th
  5. Vitamix5th
  6. Smeg–
  7. Bosch–
  8. Kenwood–
  9. Dualit–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Braun4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • KitchenAid4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Breville3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Cuisinart2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Vitamix1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Smeg0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bosch0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kenwood0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Dualit0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about hand blender brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which hand blender brands compete with Vitamix?

Vitamix against hand blender brands worldwide, by month

Share of searches by month for Braun, Cuisinart, Vitamix, KitchenAid, Smeg, Bosch, Kenwood, Breville. The figures are in the table below the chart.

View monthly share of searches table
MonthBraunCuisinartVitamixKitchenAidSmegBoschKenwoodBrevilleDualit
Oct 202522.7%25.3%12.1%14.5%8.4%6.1%5.4%4.3%1.2%
Nov 202521.4%22.9%15.2%14.5%10.6%5.3%4.6%4.4%0.99%
Dec 202520.5%20.5%22.8%15.3%8.9%4.3%3.2%3.7%0.74%
Jan 202618.7%14.3%32.6%14.6%6.9%4.9%3.6%3.5%0.83%
Feb 202619.3%23%19.3%15.2%8.9%5.3%4.6%3.8%0.73%
Mar 202623.2%17.8%18.3%16.2%8.4%6.1%5.7%3.5%0.82%
Apr 202622.4%14.6%22.4%16.4%8.4%6%5.7%3.5%0.58%
May 202619.3%13.3%27.7%16.6%7%6.1%4.9%4.4%0.59%
Jun 202621.1%13.2%30.3%11.4%7.7%5.6%5.2%4.8%0.55%
Jul 202620.5%14.1%29.3%10.7%7.6%6.4%5.1%5.7%0.63%
Aug 202621%16.8%19.3%17.4%9.1%6.3%4.9%4.6%0.61%
Sep 202622.8%18.2%17.7%13.4%9.9%7%5.4%5%0.69%

  1. 1.Braun

    22.8%

    Held 1st. 16.5K estimated branded searches, 0% vs prior month. Share +1.8 points.

  2. 2.Cuisinart

    18.2%

    Moved from 4th to 2nd. 13.2K estimated branded searches, 0% vs prior month. Share +1.5 points.

  3. 3.Vitamix

    17.7%

    Moved from 2nd to 3rd. 12.8K estimated branded searches, -15.6% vs prior month. Share -1.6 points.

  4. 4.KitchenAid

    13.4%

    Moved from 3rd to 4th. 9.7K estimated branded searches, -29.2% vs prior month. Share -4 points.

  5. 5.Smeg

    9.9%

    Held 5th. 7.2K estimated branded searches, 0% vs prior month. Share +0.8 points.

  6. 6.Bosch

    7%

    Held 6th. 5K estimated branded searches, +1.4% vs prior month. Share +0.6 points.

  7. 7.Kenwood

    5.4%

    Held 7th. 3.9K estimated branded searches, 0% vs prior month. Share +0.4 points.

  8. 8.Breville

    5%

    Held 8th. 3.6K estimated branded searches, 0% vs prior month. Share +0.4 points.

  9. 9.Dualit

    0.69%

    Held 9th. 500 estimated branded searches, +4.2% vs prior month. Share +0.1 points.

Vitamix, Cuisinart and 4 other brands sell other things too, so only their searches that name this product count here, like “vitamix hand blender”.

Compare popularity between Vitamix and its closest rivals

Every comparison with Vitamix

16 comparisons

How has branded search demand for Vitamix changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Vitamix worldwide held steady, from 329K to 315K.
  • Across the 12 months ending September 2026, Vitamix’s share of searches among hand blender brands worldwide increased from 12.1% to 17.7%.
  • Across the 12 months ending September 2026, Vitamix’s share of searches among hand blender brands worldwide peaked at 32.6% in January 2026 and was lowest at 12.1% in October 2025.
  • Across the 12 months ending September 2026, Vitamix rose from 4th to 3rd among hand blender brands worldwide.

How did search popularity change for hand blender brands worldwide in September 2026?

6 changes

  1. In September 2026, Cuisinart overtook Vitamix and KitchenAid to rank 2nd among hand blender brands worldwide, with 18.2% of the searches.

  2. In September 2026, Braun gained share of searches among hand blender brands worldwide, from 21% to 22.8%.

  3. In September 2026, Smeg gained share of searches among hand blender brands worldwide, from 9.1% to 9.9%.

  4. In September 2026, Bosch gained share of searches among hand blender brands worldwide, from 6.3% to 7%.

  5. In September 2026, KitchenAid lost share of searches among hand blender brands worldwide, from 17.4% to 13.4%.

  6. In September 2026, Vitamix lost share of searches among hand blender brands worldwide, from 19.3% to 17.7%.

How are Vitamix’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Vitamix’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • vitamix
  • vitamix 5200
  • vitamix blender
  • vitamix hand blender
  • vitamix immersion blender
  • vitamix stick blender

Do you work for Vitamix? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Vitamix compete?

Vitamix is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Small kitchen appliance brands5th of 125.4%Show ranking
Blender brands3rd of 523.5%Show ranking
Hand blender brands3rd of 917.7%Shown above
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